Post-pandemic marketing & advertising trends among marketers

Posted by Aditi Bhonsle on Jul 20, 2021 6:17:25 PM

How has the pandemic affected the various marketing mediums, and marketers’ thinking? Has there been a paradigm shift towards digital mediums versus traditional channels of marketing? Which media channels are trusted the most by consumers?

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Topics: social media behavior, consumer media research, b2b media research, media research

eSports abound in the Middle East as digitization prevails

Posted by Ejaz Mirza on Jul 8, 2021 5:06:10 PM


eSports are becoming increasingly popular around the world, both in terms of participation and viewing. Borderless Access conducted research across 15 countries to uncover more about this choice of entertainment. Today, we look specifically at fans who watch others play video games and eSports in the UAE and KSA.

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Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports consumer insights, esports viewer insights

eSports grows a following in sub-Saharan Africa

Posted by Borderless Access on Jul 6, 2021 6:40:58 PM

Throughout the world, e-sports are taking off as an alternative to traditional video games, heightened by the steep increase in digitisation that the world is currently witnessing. eSports began in the late 2000s as amateur engagements and have risen to popularity in the last decade; transitioning into professional, organised multiplayer tournaments with huge followings.

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Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports viewer insights

Understanding Consumer Perception of Automobile Safety and Its Influence on Purchase Decisions - Brazil Chapter

Posted by Borderless Access on Jun 29, 2021 1:08:16 PM
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Topics: automobile study, automobile safety study 2021, automobile consumer research, automobile consumer insights, automobile market research South America, South America automobile consumer research

Consumer Perception about Automobile Safety and Its Influence on Purchase Decisions - Colombia Chapter

Posted by Borderless Access on Jun 29, 2021 1:03:15 PM

Purchasing a vehicle is a crucial decision that a consumer makes. Commonly such a decision-making process starts with the financial aspects of the purchase in consideration. Then where does the consideration of automobile safety features come in the process? How much importance does a consumer give to safety ratings before purchasing a vehicle? This is especially important in developing markets where automobile safety standards are only now improving and several safety features are generally not offered as a standard option, making consumer knowledge and decision-making all the more critical.

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Topics: automobile study, automobile safety study 2021, automobile consumer insights, automobile market research South America, South America automobile consumer research

Understanding eSports Viewership in Developed Markets - An Online Study

Posted by Borderless Access on Jun 17, 2021 6:19:21 PM

 

The incredible growth of esports viewership

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Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports consumer insights, esports viewer insights

eSports Entertainment in Developing Markets: A Study on eSports Audience Habits and Interests

Posted by Borderless Access on Jun 10, 2021 12:58:42 PM

The global esports industry, already on a healthy growth trajectory, has witnessed a massive surge in interest among its audience. According to one report, esports had a global audience of 398 million in 2019, which is expected to reach nearly 600 million by 2024. In the first quarter of 2021 alone, 8.8 billion hours of live streams were viewed by enthusiasts and casual audience combined.

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Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports consumer insights, esports viewer insights

Indian Buyer Perception of Automobile Safety Features and their Influence on Purchase Decisions

Posted by Borderless Access on May 27, 2021 5:21:20 PM

In an ideal world, the topic of automobile safety standards would be a non-contentious one, with the highest possible universal safety standards across all vehicle segments. Unfortunately, vehicle safety standards have been lower than desired in several developing countries for a long time.

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Topics: consumer research, panel solutions, consumer insights, ba insightz, automobile consumer research, automobile consumer insights, indian automobile consumer research

Borderless Access further strengthens its leadership team to drive its ‘Healthcare Research & Analytics' and 'Consumer Insights’ Businesses in Europe, US, and the Middle East

Posted by Borderless Access on May 11, 2021 2:38:17 PM
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Topics: press release, new appointment, ba health, ba insightz

Are safety features an important driver of vehicle purchase decisions in Sub-Saharan Africa?

Posted by Borderless Access on Apr 26, 2021 5:40:18 PM

Recent car purchases low in South Africa and Kenya

Not surprisingly, the incidence of car purchases has not been high in the last two years. In South Africa, 43% of consumers surveyed have bought a new car while in Kenya this number is much lower, at 26%. However, Nigeria goes against this grain, with nearly two-thirds of inhabitants having bought a new car in the last two years, despite Covid and the effects that its global lockdown has had on consumer spend.

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Topics: automobile study, automobile safety study africa 2021, automobile safety study 2021, automobile safety study africa

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