Eco-Friendly Travel: How Sustainable Tourism is Taking Over
Is travel replacing retail therapy for today’s millennials?
Although this might sound far-fetched at first, as shopping is a faster and often a cheaper way of spending one’s money as compared to travelling, however, with the recent Covid-19 crisis, the volatility and uncertainty surrounding the travel landscape and policies, the travel sector is now seeing higher consumptions.
Topics: borderless access, ba insightz, Travel Industry Trends, Retail Therapy, Retail Therapy for Today’s Millennials, Millennials Travel, Millennials Travel Trends
How to Drive Growth through Successful Community Management in Seven Steps
The world is increasingly becoming digitized, resulting in many online businesses. Although operating on social media is convenient, it can sometimes feel impersonal.
Topics: smartsight, Community Management Services, Online Community Management, Community Management Solution, Community Management Platform, Digital Community Management, Community Management Strategy, Community Management, Community Management Company
The Way Forward for Market Research in 2023, Trends that will Shape the Industry
Topics: borderless access, digital market research, market research company, Market Research Trends, Market Research Trends in 2023, Market Research Trends 2023, Digital Market Research Company
5 reasons why a B2B panel is better than using your customer list
Topics: panel solutions, borderless access, B2B market research, B2B Panel, B2B Panel Povider, B2B Panel Companies, Borderless Access Panels, B2B Research Panel
Using agile market research to accelerate B2B success
Much has been said about agile market research being a quick fix for B2B organizations that consume market research. While there is some amount of awareness about ‘Agile Market Research’ and ‘B2B research’ as independent concepts; very few service providers deliver a great combination of the two concepts.
Topics: borderless access, ba insightz, B2B market research, B2B Market Research Companies, B2B market research agency, market research company, agile market research
Going electric: Electric vehicles take off in the Middle East
There is a lot of pressure on governments around the world to commit to becoming carbon neutral – the Middle East is no exception. Reducing the number of petrol-driven cars on the road is integral to this mission. As a result, we’ve seen steady growth both in Saudi Arabia and the UAE and also worldwide in the number of electric vehicles (EVs) being purchased, and car manufacturers are constantly releasing different models to cater for this broadening market.
Topics: marketing research, electric vehicles, EV, digital online research, middle east consumer research
Unwrapping Shopper Insights of Sub Saharan Africa Consumers over the 2021 Holiday Season
Understanding how shoppers think and behave over busy holiday shopping periods can be extremely helpful for brands and retail platforms in order to enhance their customer shopping experience, be it online or in-store. With the retail landscape shifting in a pandemic environment, businesses are looking for creative and insightful ways to tap into shopper drivers in order to maximise revenue generation.
Topics: market research, consumer insights, Africa market research, shopping habits, africa digital market reseearch, Holiday Shopping
Mapping the global adoption of electric two-wheelers, barriers, consumer preferences and expectations.
A million-dollar question today is how soon the world will shift to electrified transportation and how the competitive dynamics in the global automobile market will change as a result. Scientists, policymakers, and industry experts around the world have been advocating for the electrification of road transportation as a strategy to reduce dependency on oil, CO2 emissions, and urban air pollution. However, electric four-wheelers (E4Ws) has their own set of challenges, as a result, electric two-wheelers (E2Ws) such as e-bikes, e-scooters, and e-motorcycles may offer more immediate opportunities for electrification of road transport, particularly in urban areas.
Topics: marketing, consumer behaviour, electric vehicles, EV consumer sentiments, consumer research, digital research, ba insightz, automobile study, automobile consumer research