Sub-Saharan marketers dance to a digital tune

Posted by Borderless Access on Jan 15, 2021 3:07:49 PM

Kenya and Nigeria cautiously optimistic in their marketing endeavours

Covid-19 has turned the world upside down for almost every industry. The marketing industry is no exception. Globally, close to half of marketers have reduced their marketing activities for the meantime, aiming to increase them to full capacity again in the future. From a Sub-Saharan perspective, we see Kenya and Nigeria following this trend, while the South African shows more polarization: On the one hand some marketers have reduced their activities altogether while some on the other hand have actually increased them during the evolution of the pandemic.

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Topics: marketing research, Africa market research, digital market research, consumer media research

Digital vs Traditional: Media Platform Preferences among US Consumer in 2020

Posted by Borderless Access on Jan 15, 2021 2:15:06 PM

With each passing day, there is a growing choice of platforms for people to consume news, entertainment, sports and engage socially on. At the same time, this leaves marketers and brands with a difficult choice of having to choose between the various platforms or prioritize one over the year. Thanks to the unusual year 2020, consumer habits have further changed, making the task of marketing and advertising even more difficult.

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Topics: consumer research, digital market research, consumer media research

The lowdown on lockdown: how consumer media consumption habits have changed in the Middle East

Posted by Borderless Access on Dec 16, 2020 3:10:14 PM

In the Middle East, when we look at brand and advertising reach, digital media sources strike a hard punch than the traditional avenues of radio and television. The move to digital platforms is more widespread in this region (looking specifically at the United Arab Emirates and Saudi Arabia) than it is in other areas of the world.

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Topics: digital market research, digital online research, middle east market research, digital consumer insights, middle east consumer research, consumer media research

Consumer Media Platform Preferences in 2020 among Indian and Singaporean Consumers

Posted by Borderless Access on Dec 11, 2020 6:42:56 PM

The year 2020 has been an anomaly in all senses. This also applies to people’s interaction with various media platforms, both digital and traditional. The fact that for the first time a large section of the global population is spending a lot more time indoors compared to before most likely has had an impact on how we are consuming advertisements and other product and brand messaging.

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Topics: consumer preference, consumer research, digital market research, digital online research, digital consumer insights, brand marketing, India consumer insights, APAC consumer insights

Surfing the tides: digital media has come out tops in post-lockdown Africa

Posted by Borderless Access on Dec 9, 2020 2:40:30 PM

 

Social media enjoys high exposure in Africa

Of all the communication channels available today, social media is the channel that most people claim they have been exposed to in terms of brand and advertising messages, since Covid-19. This exposure to social media is particularly high in Africa, with South Africa, Kenya and Nigeria leading the pack in this regard. These African countries claim to be much more exposed to digital media in general than the rest of the world does, and less to physical magazines than their global counterparts.

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Topics: social media behavior, consumer research, africa and pandemic, africa digital market reseearch, digital consumer insights, social media exposure in africa, africa social media insights

Borderless Access erweitert sein Team um 10 % zur Unterstützung des neu gegründeten Healthcare-Geschäfts - BA Health

Posted by Borderless Access on Nov 3, 2020 2:57:33 PM
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Topics: market research, smartsight, consumer insights, ba health, ba insightz, digital consumer insights

Borderless Access Expands Team by 10% to Support Newly Formed Healthcare Business – BA Health

Posted by Borderless Access on Nov 3, 2020 11:47:24 AM

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Topics: smartsight, panel solutions, ba health, ba insightz, digital consumer insights, healthcare insights

Has the Pandemic Changed Shopping Habits in Germany and the UK?

Posted by Borderless Access on Oct 13, 2020 8:36:28 PM

Shops and stores have been mostly open across Germany and the UK since the last few months when lockdown measures were relaxed. However, it has not been business as usual for most shop owners. As per a report, there were “no lines” and “no crowds” when an Ikea branch in the Germany city of Cologne opened. According to experts, consumers’ mindsets have changed from a “gain” to a “maintain” mentality during the pandemic. In other words, people are avoiding stepping out of the house unless necessary to lower the risk of catching the virus.

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Topics: consumer research, consumer insights, digital research, digital online research, pandemic market research, shopping behaviour, shopping habits

Tracking Changes to Consumer Shopping Behaviour in the US Since the Pandemic

Posted by Borderless Access on Oct 13, 2020 8:33:19 PM

In the United States, the response to the coronavirus has varied from state to state. Over the last 6 months, most stores and shops have opened up for businesses but subjected to change based on the situation, as explained in this report. At the same time, the pandemic has also had an impact on how people shop.

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Topics: consumer preference, consumer research, consumer insights, digital market research, digital online research, pandemic market research

Borderless Access Strengthens Presence in Africa with its New Sales Appointment for Nigeria and West Africa

Posted by Borderless Access on Oct 7, 2020 2:47:07 PM

Seattle, Washington, USA, 7 Oct, 2020: Borderless Access, the digital market research products and solutions company, today announced the appointment of Ebere Barbara Egbule as Associate Director, Client Development for Nigeria and West Africa Region.

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Topics: press release, new appointment, Africa market research, africa digital market reseearch

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