Borderless Access Appoints Max Czycholl as Vice President - Europe

Posted by Borderless Access on Oct 7, 2019 1:03:08 PM

Bangalore, India, October 1, 2019: Borderless Access, the digital market research company, has announced the appointment of Max Czycholl, a market research expert with over 11 years of experience, as Vice President – Europe.

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Topics: market research, healthcare market research, healthcare MR, press release, new appointment

Borderless Access Wins the PAMRO (2019) Partner Paper Award

Posted by Borderless Access on Sep 10, 2019 3:02:28 PM

Flic-en-Flac, Mauritius, August 28, 2019: The 21st Pan African Media Research Organisation (PAMRO) conference, held in Flic-en-Flac, Mauritius, came to a conclusion on the 28th of August with a ceremony that recognized the best papers presented at the forum this year.

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Topics: market research, consumer behaviour, awards, consumer insights, PAMRO, Africa market research

4 Ways Artificial Intelligence and Machine Learning can Improve Market Research

Posted by Borderless Access on Jul 15, 2019 5:29:03 PM

While often portrayed ominously by Hollywood as the technology that will one day take over the world from humans, Artificial Intelligence (AI) in real life has proven to be capable of replacing humans, but in a manner that’s productive to us. This is due to AI’s ability to process massive amounts of unstructured datasets in a short time and extract useful information, discern patterns and carry out actions based on the analysis.

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Topics: market research, machine learning market research, AI in market research, artificial intelligence market research, AI in MR, virtual panels, virtual moderators, predictive sampling, dynamic incentive management, natural language processing market research, AI in community management

Small, Green Steps towards a Greener Future – Borderless Access on World Environment Day

Posted by Borderless Access on Jun 5, 2019 5:41:15 PM

2019 has been a special one for everyone at Borderless Access for a couple of reasons. The first reason: This is our 11th year, having celebrated our 10th anniversary in October 2018. The second reason: We moved into a new office space in April 2019. The latter gave us freedom for the first time in 10 years to make certain environmentally-friendly decisions like never before.

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Topics: borderless access, world environment day, corporate culture, green office culture, CSR

Assessing the Effectiveness of Cricket Advertising in India through IPL

Posted by Borderless Access on May 31, 2019 4:10:14 PM

The 2019 Indian Premier League generated the usual, high-level of excitement amongst its audience and engagement levels were naturally high. Not surprisingly, IPL 2019 attracted massive advertising interest on both traditional and social media platforms, with more than 90 advertisers pitching a myriad of brands and products.

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Topics: market research, syndicated report, syndicated research, advertising research, cricket research, cricket advertising, IPL advertising, ICC cricket world cup advertising

Video on Demand – the Race to Becoming the King of the Video-Streaming Hill

Posted by Borderless Access on May 8, 2019 3:53:51 PM

Fast internet speeds and ever increasing data bandwidths around the world have spurred the growth of video streaming services. The video streaming market falls under two broad segments, ad-supported services such as YouTube and paid and subscription based platforms such as Netflix, Amazon Prime and other on-demand video platforms.

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Topics: consumer research, consumer insights, video streaming, video streaming market, video streaming viewers, video-on-demand viewers, video on demand audience, video-on-demand consumer research study

Borderless Access Strategically Positions itself for Regional Client Servicing & Insight Support

Posted by Borderless Access on Apr 4, 2019 5:45:12 PM

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Topics: market research, smartsight, healthsight, tapp, panel solutions, client servicing, clent development, business development, new appointment

Borderless Access Promotes Jason Tiffer. Continues his Strong Decade-Long Run now as Senior Vice President - Sales (Americas)

Posted by Borderless Access on Mar 11, 2019 5:49:36 PM

Borderless Access, the global digital MR products and solutions company, recently promoted Jason Tiffer as Senior Vice President - Sales (Americas).

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Topics: market research, smartsight, healthsight, press release, panel solutions

How is market research evolving in a digital, AI-led marketing world?

Posted by Borderless Access on Nov 28, 2018 2:01:55 PM

The world today is exceedingly digital, especially with the internet, smartphones, the internet of things and machine learning playing a major role in connecting people and brands alike. Global smartphone penetration is expected to reach 40% by 2020 – a truly staggering figure in terms of a sheer number of people with smartphones.

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Topics: market research, market research industry, machine learning market research, behavioural market research, emotional market research, digital consumer behaviour, adaptive research, AI-based sampling

Can the Future of Healthcare Market Research be Virtual?

Posted by Borderless Access on Nov 28, 2018 9:00:00 AM

Market research has evolved dramatically over the decades. It started with Paper and Pencil interviewing (PAPI), a quantitative data collection method. With computer becoming prevalent, methods such as Computer Assisted Personal Interviewing (CAPI) and Computer Assisted telephone Interviewing (CATI) took over.

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Topics: market research, healthsight, healthcare market research, virtual reality healthcare research, healthcare MR, VR healthcare research

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