Majority in 15 Global Markets Say Yes! to AI to Boost Productivity - Borderless Access Study

Posted by Borderless Access on Sep 20, 2023 6:00:43 PM
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Topics: artificial intelligence, Borderless Access Casestudy, Borderless Access Survey, AI impact on Employment, AI Uses, AI Usage on Customer Service

AI and customer experience: how it's changing and what the future will look like

Posted by Borderless Access on Sep 1, 2023 6:06:47 PM

AI is a widely embraced reality for businesses in various industries now, and its impact will only continue to see upward growth in the days to come. AI and its advancements in generative models ( ChatGPT, Bard, Midjourney, Stable Diffusion) have gone mainstream and are getting rapidly integrated by businesses to reach their goals. In fact, McKinsey reports that generative AI has the potential to create value equivalent to $2.6 trillion to $4.4 trillion in global corporate profits annually.

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Topics: AI Powered Customer Experience, AI in Customer Experience, AI Customer Experience, AI and Customer Experience

Leveraging The Power Of Mixed Mode To Enhance Market Research Outcomes

Posted by Borderless Access on Aug 29, 2023 3:27:31 PM

Market research plays an important role in helping businesses understand consumer behavior and preferences. To gain a comprehensive understanding, researchers often combine multiple data collection methods through mixed-mode research. This blog post delves into pragmatic techniques for applying mixed-mode data collection in market research. These strategies enhance response rates and minimize bias, enabling businesses to gain actionable insights for informed decisions.

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Topics: Mixed Mode Survey, Mixed Mode Research, Mixed Mode Strategies, Mixed Mode Method

Data-Driven Community Management: Using Analytics to Understand and Cater to an Audience

Posted by Borderless Access on Aug 23, 2023 2:47:27 PM


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Topics: Community Management Services, Community Management Platform, Community Management Strategy, Community Management, Content strategy for communities, Data-Driven Community Management

Elevating Market Research Through Engaging Experiences

Posted by Borderless Access on Aug 22, 2023 3:02:40 PM
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Topics: Gamification Research, Gamification in Survey, Gamification in Market Research, Gamification Online Survey

Unlock Competitive Advantage By Harnessing CLV and Behavioral Targeting

Posted by Borderless Access on Jul 11, 2023 9:59:25 AM

A study by Reichheld (Inventor of the Net Promoter Score) and his colleague Phil Schefter states that a 5% increase in customer retention can boost a company’s profit from 25% to 95%, depending on the type of company and the industry. This study set ablaze an interest amongst marketers to learn more about customer lifetime value, ultimately resulting in the development of various strategies surrounding the metric, along with acquisition cost and brand loyalty.

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Topics: BA Insights, customer lifetime value, customer retention, behavioral targeting, customer lifetime value analysis, online customer retention, customer retention strategies

Leverage Cognitive Biases Through Neuromarketing Techniques To Boost Brand Growth

Posted by Borderless Access on Jul 3, 2023 3:11:39 PM
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Topics: Borderless Access Insights, BA Insights, Neuromarketing, Consumer Neuroscience, Neuromarketing Consumer Behavior, Consumer Neuromarketing, Consumer Neuroscience and Neuromarketing, Neuromarketing and Consumer Behavior, Neuromarketing In Consumer Behavior, Consumer Insights Neuromarketing

Online Research Panels – A unique Augmentation of Customer Insights and Journeys

Posted by Borderless Access on Jun 6, 2023 5:32:18 PM

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Topics: Borderless Access Panels, Online Research Panels, Online Panels, Online Market Research Panels, BA Connect

Eco-Friendly Travel: How Sustainable Tourism is Taking Over

Posted by Ejaz Mirza on May 4, 2023 2:43:39 PM
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Is travel replacing retail therapy for today’s millennials?

Posted by Ejaz Mirza on Feb 24, 2023 11:52:31 AM

Although this might sound far-fetched at first, as shopping is a faster and often a cheaper way of spending one’s money as compared to travelling, however, with the recent Covid-19 crisis, the volatility and uncertainty surrounding the travel landscape and policies, the travel sector is now seeing higher consumptions.

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Topics: borderless access, ba insightz, Travel Industry Trends, Retail Therapy, Retail Therapy for Today’s Millennials, Millennials Travel, Millennials Travel Trends

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