eSports Entertainment in Developing Markets: A Study on eSports Audience Habits and Interests

Posted by Borderless Access on Jun 10, 2021 12:58:42 PM

The global esports industry, already on a healthy growth trajectory, has witnessed a massive surge in interest among its audience. According to one report, esports had a global audience of 398 million in 2019, which is expected to reach nearly 600 million by 2024. In the first quarter of 2021 alone, 8.8 billion hours of live streams were viewed by enthusiasts and casual audience combined.

Read More

Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports consumer insights, esports viewer insights

Indian Buyer Perception of Automobile Safety Features and their Influence on Purchase Decisions

Posted by Borderless Access on May 27, 2021 5:21:20 PM

In an ideal world, the topic of automobile safety standards would be a non-contentious one, with the highest possible universal safety standards across all vehicle segments. Unfortunately, vehicle safety standards have been lower than desired in several developing countries for a long time.

Read More

Topics: consumer research, panel solutions, consumer insights, ba insightz, automobile consumer research, automobile consumer insights, indian automobile consumer research

Borderless Access further strengthens its leadership team to drive its ‘Healthcare and Consumer Insights and Analytics’ Businesses in Europe, US, and the Middle East

Posted by Borderless Access on May 11, 2021 2:38:17 PM
Read More

Topics: press release, new appointment, ba health, ba insightz

Are safety features an important driver of vehicle purchase decisions in Sub-Saharan Africa?

Posted by Borderless Access on Apr 26, 2021 5:40:18 PM

Recent car purchases low in South Africa and Kenya

Not surprisingly, the incidence of car purchases has not been high in the last two years. In South Africa, 43% of consumers surveyed have bought a new car while in Kenya this number is much lower, at 26%. However, Nigeria goes against this grain, with nearly two-thirds of inhabitants having bought a new car in the last two years, despite Covid and the effects that its global lockdown has had on consumer spend.

Read More

Topics: automobile study, automobile safety study africa 2021, automobile safety study 2021, automobile safety study africa

How to build and retain brand trust in uncertain times

Posted by Borderless Access on Apr 26, 2021 12:56:21 PM
Read More

Topics: consumer research, consumer report, brand report, brand research, nigeria consumer report 2021, pandemic report, brand value chain, nigeria consumer research 2021

Healthy lifestyles embraced as a result of the pandemic

Posted by Ejaz Mirza on Apr 26, 2021 10:38:13 AM

Almost two-thirds of consumers globally have become more health- and hygiene-conscious as a result of the pandemic. The Middle East certainly leads this trend with over three-quarters of Saudi and UAE consumers feeling an increased awareness of the need to look after their physical well-being.

Read More

Topics: consumer behaviour, digital online research, middle east healthcare research, pandemic and health, healthcare research, middle east and pandemic, middle east consumer research

Patientenzentriertes agiles Marketing mit Hilfe von KI

Posted by Max Czycholl on Apr 19, 2021 4:32:59 PM

Max Czycholl, VP – Europe bei Borderless Access in Hamburg, sieht in dem Ziel eines agilen Marketings verschiedene Potenziale. „Für BA Health steht agiles Marketing für einen patientenzentrierten Marketingansatz, der die unterschiedlichen Player im Gesundheitswesen mit den Patienten zusammenführt – und zwar in personalisierter Form und unterstützt durch Technologie und Künstliche Intelligenz“, sagt er aus Sicht der Health- Unit.

Read More

Topics: healthcare market research, healthcare MR, healthcare research, ba health, healthcare insights

Has the Pandemic Changed the Face of Marketing in India, Singapore?

Posted by Borderless Access on Mar 24, 2021 11:47:02 AM

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.

Read More

Topics: marketing research, marketing, digital market research, digital online research, B2B market research, b2b media research

How Coca-Cola Africa Leveraged Borderless Access’ Bot-Enabled Research Solution to Unravel Healthy Consumption Habits

Posted by Bev Tigar-Basset on Mar 22, 2021 6:28:32 PM
Why tech-enabled research is the right solution for Africa: Exploring a Coca-Cola Africa case study on healthy consumption habits.

It goes without saying that life these days is digital. The internet never sleeps … in just 60 seconds it sees a frenzy of activity and engagement: In one global minute, over 208,000 people participate in Zoom meetings, 41,7 million WhatsApp messages are shared, 6,659 packages are shipped by Amazon and over 347,000 Instagram stories are posted … to name but a few of the active platforms on the web.

Read More

Topics: consumer research, ba insightz, bot enabled research, qualitative research, quantitative research, tech-enabled research, consumer habit study, africa coca cola, whatsapp consumer research

Marketing Behaviour and Perceptions since the Pandemic – Germany and the UK

Posted by Borderless Access on Mar 11, 2021 2:17:59 PM

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.

Read More

Topics: marketing research, marketing, europe market research, digitale Marktforschung, digital online research, brand marketing, B2B market research

Recent Posts

Posts by Tag

See all

Subscribe Here!