Marketing Behavior and Perceptions since the Pandemic in the US

Posted by Borderless Access on Mar 2, 2021 12:08:16 AM

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.

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Topics: marketing research, digital online research, brand marketing, consumer media research, B2B market research

Borderless Access Expands Digital Research Reach in Europe and Latin America with Proprietary Panels in Ecuador, Peru, France and Italy

Posted by Borderless Access on Feb 23, 2021 4:00:11 PM

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Is Traditional Media Truly Dead as Brand Messaging Platforms? European Consumers POV

Posted by Borderless Access on Feb 3, 2021 7:43:19 PM

Over the last decade, product and service communication and announcements have increasingly gone digital. A natural progression considering the ubiquitous nature of online communication and media channels such as social media platforms, news websites and services, online advertising channels and others. In the scenario, where do traditional platforms like print, television, radio, etc, stand and to what extent should brands and businesses rely on them for communication and advertisements?

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Sub-Saharan marketers dance to a digital tune

Posted by Borderless Access on Jan 15, 2021 3:07:49 PM

Kenya and Nigeria cautiously optimistic in their marketing endeavours

Covid-19 has turned the world upside down for almost every industry. The marketing industry is no exception. Globally, close to half of marketers have reduced their marketing activities for the meantime, aiming to increase them to full capacity again in the future. From a Sub-Saharan perspective, we see Kenya and Nigeria following this trend, while the South African shows more polarization: On the one hand some marketers have reduced their activities altogether while some on the other hand have actually increased them during the evolution of the pandemic.

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Topics: marketing research, Africa market research, digital market research, consumer media research

Digital vs Traditional: Media Platform Preferences among US Consumer in 2020

Posted by Borderless Access on Jan 15, 2021 2:15:06 PM

With each passing day, there is a growing choice of platforms for people to consume news, entertainment, sports and engage socially on. At the same time, this leaves marketers and brands with a difficult choice of having to choose between the various platforms or prioritize one over the year. Thanks to the unusual year 2020, consumer habits have further changed, making the task of marketing and advertising even more difficult.

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Topics: consumer research, digital market research, consumer media research

The lowdown on lockdown: how consumer media consumption habits have changed in the Middle East

Posted by Borderless Access on Dec 16, 2020 3:10:14 PM

In the Middle East, when we look at brand and advertising reach, digital media sources strike a hard punch than the traditional avenues of radio and television. The move to digital platforms is more widespread in this region (looking specifically at the United Arab Emirates and Saudi Arabia) than it is in other areas of the world.

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Topics: digital market research, digital online research, middle east market research, digital consumer insights, middle east consumer research, consumer media research

Consumer Media Platform Preferences in 2020 among Indian and Singaporean Consumers

Posted by Borderless Access on Dec 11, 2020 6:42:56 PM

The year 2020 has been an anomaly in all senses. This also applies to people’s interaction with various media platforms, both digital and traditional. The fact that for the first time a large section of the global population is spending a lot more time indoors compared to before most likely has had an impact on how we are consuming advertisements and other product and brand messaging.

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Topics: consumer preference, consumer research, digital market research, digital online research, digital consumer insights, brand marketing, India consumer insights, APAC consumer insights

Surfing the tides: digital media has come out tops in post-lockdown Africa

Posted by Borderless Access on Dec 9, 2020 2:40:30 PM

 

Social media enjoys high exposure in Africa

Of all the communication channels available today, social media is the channel that most people claim they have been exposed to in terms of brand and advertising messages, since Covid-19. This exposure to social media is particularly high in Africa, with South Africa, Kenya and Nigeria leading the pack in this regard. These African countries claim to be much more exposed to digital media in general than the rest of the world does, and less to physical magazines than their global counterparts.

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Topics: social media behavior, consumer research, africa and pandemic, africa digital market reseearch, digital consumer insights, social media exposure in africa, africa social media insights

Borderless Access erweitert sein Team um 10 % zur Unterstützung des neu gegründeten Healthcare-Geschäfts - BA Health

Posted by Borderless Access on Nov 3, 2020 2:57:33 PM
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Topics: market research, smartsight, consumer insights, ba health, ba insightz, digital consumer insights

Borderless Access Expands Team by 10% to Support Newly Formed Healthcare Business – BA Health

Posted by Borderless Access on Nov 3, 2020 11:47:24 AM

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Topics: smartsight, panel solutions, ba health, ba insightz, digital consumer insights, healthcare insights

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