Majority in 15 Global Markets Say Yes! to AI to Boost Productivity - Borderless Access Study
Topics: artificial intelligence, Borderless Access Casestudy, Borderless Access Survey, AI impact on Employment, AI Uses, AI Usage on Customer Service
AI and customer experience: how it's changing and what the future will look like
AI is a widely embraced reality for businesses in various industries now, and its impact will only continue to see upward growth in the days to come. AI and its advancements in generative models ( ChatGPT, Bard, Midjourney, Stable Diffusion) have gone mainstream and are getting rapidly integrated by businesses to reach their goals. In fact, McKinsey reports that generative AI has the potential to create value equivalent to $2.6 trillion to $4.4 trillion in global corporate profits annually.
Topics: AI Powered Customer Experience, AI in Customer Experience, AI Customer Experience, AI and Customer Experience
Leveraging The Power Of Mixed Mode To Enhance Market Research Outcomes
Market research plays an important role in helping businesses understand consumer behavior and preferences. To gain a comprehensive understanding, researchers often combine multiple data collection methods through mixed-mode research. This blog post delves into pragmatic techniques for applying mixed-mode data collection in market research. These strategies enhance response rates and minimize bias, enabling businesses to gain actionable insights for informed decisions.
Topics: Mixed Mode Survey, Mixed Mode Research, Mixed Mode Strategies, Mixed Mode Method
Data-Driven Community Management: Using Analytics to Understand and Cater to an Audience
Topics: Community Management Services, Community Management Platform, Community Management Strategy, Community Management, Content strategy for communities, Data-Driven Community Management
Elevating Market Research Through Engaging Experiences
Topics: Gamification Research, Gamification in Survey, Gamification in Market Research, Gamification Online Survey
Unlock Competitive Advantage By Harnessing CLV and Behavioral Targeting
A study by Reichheld (Inventor of the Net Promoter Score) and his colleague Phil Schefter states that a 5% increase in customer retention can boost a company’s profit from 25% to 95%, depending on the type of company and the industry. This study set ablaze an interest amongst marketers to learn more about customer lifetime value, ultimately resulting in the development of various strategies surrounding the metric, along with acquisition cost and brand loyalty.
Topics: BA Insights, customer lifetime value, customer retention, behavioral targeting, customer lifetime value analysis, online customer retention, customer retention strategies
Leverage Cognitive Biases Through Neuromarketing Techniques To Boost Brand Growth
Topics: Borderless Access Insights, BA Insights, Neuromarketing, Consumer Neuroscience, Neuromarketing Consumer Behavior, Consumer Neuromarketing, Consumer Neuroscience and Neuromarketing, Neuromarketing and Consumer Behavior, Neuromarketing In Consumer Behavior, Consumer Insights Neuromarketing
Online Research Panels – A unique Augmentation of Customer Insights and Journeys
Topics: Borderless Access Panels, Online Research Panels, Online Panels, Online Market Research Panels, BA Connect
Eco-Friendly Travel: How Sustainable Tourism is Taking Over
Is travel replacing retail therapy for today’s millennials?
Although this might sound far-fetched at first, as shopping is a faster and often a cheaper way of spending one’s money as compared to travelling, however, with the recent Covid-19 crisis, the volatility and uncertainty surrounding the travel landscape and policies, the travel sector is now seeing higher consumptions.
Topics: borderless access, ba insightz, Travel Industry Trends, Retail Therapy, Retail Therapy for Today’s Millennials, Millennials Travel, Millennials Travel Trends