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Although this might sound far-fetched at first, as shopping is a faster and often a cheaper way of spending one’s money as compared to travelling, however, with the recent Covid-19 crisis, the volatility and uncertainty surrounding the travel landscape and policies, the travel sector is now seeing higher consumptions.

The world is increasingly becoming digitized, resulting in many online businesses. Although operating on social media is convenient, it can sometimes feel impersonal.

Much has been said about agile market research being a quick fix for B2B organizations that consume market research. While there is some amount of awareness about ‘Agile Market Research’ and ‘B2B research’ as independent concepts; very few service providers deliver a great combination of the two concepts.

There is a lot of pressure on governments around the world to commit to becoming carbon neutral – the Middle East is no exception. Reducing the number of petrol-driven cars on the road is integral to this mission. As a result, we’ve seen steady growth both in Saudi Arabia and the UAE and also worldwide in the number of electric vehicles (EVs) being purchased, and car manufacturers are constantly releasing different models to cater for this broadening market.

Understanding how shoppers think and behave over busy holiday shopping periods can be extremely helpful for brands and retail platforms in order to enhance their customer shopping experience, be it online or in-store. With the retail landscape shifting in a pandemic environment, businesses are looking for creative and insightful ways to tap into shopper drivers in order to maximise revenue generation.

Mapping the global adoption of electric two-wheelers, barriers, consumer preferences and expectations.

A million-dollar question today is how soon the world will shift to electrified transportation and how the competitive dynamics in the global automobile market will change as a result. Scientists, policymakers, and industry experts around the world have been advocating for the electrification of road transportation as a strategy to reduce dependency on oil, CO2 emissions, and urban air pollution. However, electric four-wheelers (E4Ws) has their own set of challenges, as a result, electric two-wheelers (E2Ws) such as e-bikes, e-scooters, and e-motorcycles may offer more immediate opportunities for electrification of road transport, particularly in urban areas.

Tracing shopping trends, popular shopping modes, consumers’ concerns, expectations & shift in buying behaviour, and the overall 2021 holiday shopping landscape.

2020 was an overused but true phrasing — unprecedented. 2021 brought in some hope of returning to “normal” but the newer waves of covid washed away all those hopes and kept many from seeing their loved ones in person or from shopping in physical stores for some more time. Nevertheless, things started to get under control and people moved towards ‘normalcy’, which brought a shift in the mindset of consumers and retailers as they looked ahead to the holiday season. Shoppers have formed new habits, events of the past several months transformed their spending behaviours, new concerns emerged and raised several questions, however, the Omicron wave seems to have further impacted the shopping behaviour.

• Did shoppers flock to stores or stay away?
• What do consumers expect from their shopping experience in-store and online?
• How has 2021 impacted lifestyles, priorities, altered purchasing preferences, and implications for holiday spending?
• The key behavioural insights that can help brands meet and exceed changing consumer expectations?

To decipher these, Borderless access surveyed over 3000 shoppers across 10 countries (US, UK, Germany, France, Italy, India, Singapore, South Africa, Nigeria, UAE) to help retailers and brands understand how consumers planned their shopping for the 2021 holiday shopping season.