Misperceptions of digital online research, and how these are overcome

Posted by Borderless Access on Jan 17, 2020 4:04:18 PM

Digital online research is without doubt the optimum way to gather research and uncover insights in the African continent. Yet it is taking time to gain traction. Ejaz Mirza of Borderless Access discusses some of the misperceptions that exist around the industry - and how progressive service providers are addressing these.

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Topics: PAMRO, digital market research, digital online research, online research, digital data collection, Ornico

Why digital online research can offer Africa advantageous insight

Posted by Borderless Access on Jan 17, 2020 2:58:21 PM

Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods, says Ejaz Mirza, AVP client development of Middle East and Africa at Borderless Access.

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Topics: adaptive research, digital research, digital online research, africa unilever, online research, digital data collection

Digital online research advances, but Africa lags behind

Posted by Borderless Access on Dec 17, 2019 12:15:11 PM

Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that, paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could.

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Topics: Africa market research, south africa market research, digital research, digital market research

Patient Centricity: Wie Tracking Eine Kommunikationslücke Schließen Kann

Posted by Borderless Access on Dec 13, 2019 2:24:25 PM

Zwischen Patienten und Ärzten bleibt oft einiges ungesagt. Wie kann die Kommunikation verbessert werden? Lücken lassen sich durch Tracking mit Smart Devices schließen, sagt Max Czycholl und berichtet von einer Case Study zur Patient Centricity.

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Topics: digitale Marktforschung, Konsumverhalten, patient centricity, patient centric healthcare, patient centricity healthcare, Marktforschung im Gesundheitswesen

Can Digital MR be the Enabler of Patient Centricity?

Posted by Borderless Access on Dec 13, 2019 1:17:41 PM

Patient centricity is no longer just a buzzword. From patient-centric virtual clinical trial programs by Novartis to patient-focussed tech products and services, the approach to healthcare is changing. While the world is leaning towards patient centricity, we are still far from achieving a truly patient-centric healthcare system that’s unhindered.

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Topics: market research, healthcare market research, healthcare MR, patient centricity, patient centric healthcare, patient centricity healthcare

Borderless Access feiert 11-jähriges Bestehen, legt Fokus auf innovative Tools und Einblicke in ganzheitliches Konsumverhalten

Posted by Borderless Access on Dec 13, 2019 12:09:20 PM

BANGALORE, Indien, 9. Dezember 2019 -- In den ersten 10 Jahren hat sich Borderless Access hat sich von einem Dienstleister für Online- und Mobilbefragungen zu einem weltweit führenden Anbieter für digitale Marktforschungslösungen gewandelt.

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Topics: smartsight, AI in market research, künstlicher Intelligenz im Marktforschung, digitale Marktforschung, Konsumverhalten

Borderless Access Pivots its Business Focus by Adding Next-Gen Tools and Holistic Consumer Understanding as it Completes 11 Years

Posted by Borderless Access on Dec 11, 2019 6:34:17 PM

BANGALORE, India, Dec. 9, 2019 -- The initial 10 years witnessed Borderless Access evolve from an online & mobile panel company into one of the leading global digital market research solutions company.

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Topics: market research, market research industry, machine learning market research, press release, artificial intelligence market research, Africa market research, europe market research, south africa market research

Borderless Access Appoints Max Czycholl as Vice President - Europe

Posted by Borderless Access on Oct 7, 2019 1:03:08 PM

Bangalore, India, October 1, 2019: Borderless Access, the digital market research company, has announced the appointment of Max Czycholl, a market research expert with over 11 years of experience, as Vice President – Europe.

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Topics: market research, healthcare market research, healthcare MR, press release, new appointment

Borderless Access Wins the PAMRO (2019) Partner Paper Award

Posted by Borderless Access on Sep 10, 2019 3:02:28 PM

Flic-en-Flac, Mauritius, August 28, 2019: The 21st Pan African Media Research Organisation (PAMRO) conference, held in Flic-en-Flac, Mauritius, came to a conclusion on the 28th of August with a ceremony that recognized the best papers presented at the forum this year.

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Topics: market research, consumer behaviour, awards, consumer insights, PAMRO, Africa market research

4 Ways Artificial Intelligence and Machine Learning can Improve Market Research

Posted by Borderless Access on Jul 15, 2019 5:29:03 PM

While often portrayed ominously by Hollywood as the technology that will one day take over the world from humans, Artificial Intelligence (AI) in real life has proven to be capable of replacing humans, but in a manner that’s productive to us. This is due to AI’s ability to process massive amounts of unstructured datasets in a short time and extract useful information, discern patterns and carry out actions based on the analysis.

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Topics: market research, machine learning market research, AI in market research, artificial intelligence market research, AI in MR, virtual panels, virtual moderators, predictive sampling, dynamic incentive management, natural language processing market research, AI in community management

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