Bev Tigar-Basset

Bev Tigar-Basset
Bev Tigar-Basset, AVP, Busines Development for Borderless Access, Sub-Saharan Africa

Recent Posts

Making healthy habits stick after Covid

Posted by Bev Tigar-Basset on Sep 21, 2021 2:07:07 PM

Since Covid-19, there has been a dramatic shift in consumers' mindsets globally towards healthier lifestyle habits. Global digital market research company, Borderless Access, set out to find out what South Africans changed about their lifestyles and how food and beverage companies can help support consumers.

Renewed focus on health and fitness

Many South Africans used the weeks of lockdown as an opportunity to reset their health and fitness routines.

Of the 300 South Africans surveyed, 74% said they now consider health and fitness to be very important with eating healthily and exercising being placed at the top of their list of healthy habits. This was followed by eating more fruits and vegetables, drinking more water and more home-cooked food.  

“Covid-19 and the lockdowns over the last year definitely inspired South Africans to focus on being healthy and fit,” says Bev Tigar Bassett, AVP - Business Development at Borderless Access. “The most common changes we found people made during the pandemic was introducing home workouts into their routines and eating more healthily.”

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Topics: consumer research, borderless access, south africa market research, pandemic and health, ba insightz, qualitative research, quantitative research, consumer habit study, africa coca cola, south africa covid

Open doors: Sub-Saharan Africa embraces restaurants again after the pandemic

Posted by Bev Tigar-Basset on Sep 1, 2021 5:07:46 PM

Globally, lockdowns limiting people’s movements, coupled with a genuine fear of contracting COVID-19, have delivered a brutal blow to the hospitality industry. In Sub-Saharan Africa the lockdown rules in some countries have spanned from bans on the sale of alcohol in addition to strict curfews, intensifying the financial predicament for restaurants in particular. 

Borderless Access has done extensive research into the meal-buying habits of people living in Sub-Saharan Africa, specifically South Africa and Nigeria. Here we examine data on people’s buying habits, whether short-term or permanent, with regard to visiting restaurants, ordering takeaways, opting for drive-through choices, ordering meal kits to be cooked at home, buying ready-made meals from grocery stores, or choosing to only cook at home.

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Topics: consumer research, borderless access, Africa market research, africa and pandemic, africa digital market reseearch, ba insightz, qualitative research, quantitative research, consumer habit study, Restaurants and fooding industry

The Evolution of Brand Humanization

Posted by Bev Tigar-Basset on Aug 30, 2021 5:18:47 PM
How bot-enabled research can help businesses & brands develop a deeper understanding of personal/household hygiene habits in order to meet the needs of African consumers, and increase their business impact.

Many years ago, in the days of one-way communication, brands dictated their terms to consumers, and consumers had no option but to accept them if they wanted to purchase the brand in question.

With the rise of smartphones, social media and the internet of absolutely everything, the communication channels began to sway, shifting the locus of communication control. Two-way communication between brand and consumer was born, with brands starting to listen to their consumers and hear what they had to say. Taking this a step further, brands are now starting to take on human characteristics, from look-and-feel to tone and personalisation to establish deeper connections with their consumers.

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Topics: consumer research, borderless access, africa unilever, africa digital market reseearch, ba insightz, bot enabled research, qualitative research, quantitative research, tech-enabled research, consumer habit study

How Coca-Cola Africa Leveraged Borderless Access’ Bot-Enabled Research Solution to Unravel Healthy Consumption Habits

Posted by Bev Tigar-Basset on Mar 22, 2021 6:28:32 PM
Why tech-enabled research is the right solution for Africa: Exploring a Coca-Cola Africa case study on healthy consumption habits.

It goes without saying that life these days is digital. The internet never sleeps … in just 60 seconds it sees a frenzy of activity and engagement: In one global minute, over 208,000 people participate in Zoom meetings, 41,7 million WhatsApp messages are shared, 6,659 packages are shipped by Amazon and over 347,000 Instagram stories are posted … to name but a few of the active platforms on the web.

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Topics: consumer research, ba insightz, bot enabled research, qualitative research, quantitative research, tech-enabled research, consumer habit study, africa coca cola, whatsapp consumer research

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