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Making a Case for Digital Online Research in Africa with Unilever – A Case Study

Posted by Borderless Access on Mar 19, 2020 3:20:58 PM

The last 10 years will go down in history as the decade when the digital age actually took root. This was the year the world was, for the first time, dominated by internet-driven things, from social media to smartphones; voice-enabled devices to augmented and virtual reality; and everything else associated with them. And their influence on our society as a whole was and continues to be all-encompassing.

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Topics: market research, digital consumer behaviour, artificial intelligence market research, Africa market research, south africa market research, digital research, digital market research, digital online research, africa unilever, digital data collection

Tracking ‘Ghost Completes’ with Server-to-Server (S2S) Postback Implementation

Posted by Borderless Access on Mar 16, 2020 6:02:42 PM

A significant, yet common problem faced by researchers is that of “ghost completes” – incomplete surveys that register as completes, caused by ‘survey jumpers’ who manipulate the survey URL to jump to the “survey complete” page, bypassing the rest of the questionnaire.

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Topics: research panels, MR panels, marketing research, survey, survey questionnaire, smartsight, panel solutions, s2s postback, survey jumpers, ghost completes, server-to-server postback

COVID-19 Outbreak: How are we Ensuring unhindered Insights along with Employee and Panel Safety

Posted by Borderless Access on Mar 16, 2020 5:07:21 PM

As you are aware, the COVID-19 pandemic has directly or indirectly affected businesses all over the world.

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Topics: advertising & communication, covid-19, coronavirus, panel safety, business continuity, business communication

The South African Economy in 2020 and its Impact on Consumer habits

Posted by Borderless Access on Feb 21, 2020 3:26:28 PM

The South African economy has been struggling for a while now, with its recovery further hampered by the country’s acute energy shortages and resultant load shedding. President Cyril Ramaphosa, in his 2020 State of the Nation Address, was candid about the prolonged economic slump, stating, “Our economy has not grown at any meaningful rate for over a decade”. He stated unequivocally that the load shedding was having a “debilitating” effect on the country.

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Topics: Africa market research, south africa market research, online research, economic survey, south africa spending habits, south africa economy, south africa economic survey

Misperceptions of digital online research, and how these are overcome

Posted by Borderless Access on Jan 17, 2020 4:04:18 PM

Digital online research is without doubt the optimum way to gather research and uncover insights in the African continent. Yet it is taking time to gain traction. Ejaz Mirza of Borderless Access discusses some of the misperceptions that exist around the industry - and how progressive service providers are addressing these.

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Topics: PAMRO, digital market research, digital online research, online research, digital data collection, Ornico

Why digital online research can offer Africa advantageous insight

Posted by Borderless Access on Jan 17, 2020 2:58:21 PM

Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods, says Ejaz Mirza, AVP client development of Middle East and Africa at Borderless Access.

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Topics: adaptive research, digital research, digital online research, africa unilever, online research, digital data collection

Digital online research advances, but Africa lags behind

Posted by Borderless Access on Dec 17, 2019 12:15:11 PM

Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that, paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could.

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Topics: Africa market research, south africa market research, digital research, digital market research

Patient Centricity: Wie Tracking Eine Kommunikationslücke Schließen Kann

Posted by Borderless Access on Dec 13, 2019 2:24:25 PM

Zwischen Patienten und Ärzten bleibt oft einiges ungesagt. Wie kann die Kommunikation verbessert werden? Lücken lassen sich durch Tracking mit Smart Devices schließen, sagt Max Czycholl und berichtet von einer Case Study zur Patient Centricity.

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Topics: digitale Marktforschung, Konsumverhalten, patient centricity, patient centric healthcare, patient centricity healthcare, Marktforschung im Gesundheitswesen

Can Digital MR be the Enabler of Patient Centricity?

Posted by Borderless Access on Dec 13, 2019 1:17:41 PM

Patient centricity is no longer just a buzzword. From patient-centric virtual clinical trial programs by Novartis to patient-focussed tech products and services, the approach to healthcare is changing. While the world is leaning towards patient centricity, we are still far from achieving a truly patient-centric healthcare system that’s unhindered.

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Topics: market research, healthcare market research, healthcare MR, patient centricity, patient centric healthcare, patient centricity healthcare

Borderless Access feiert 11-jähriges Bestehen, legt Fokus auf innovative Tools und Einblicke in ganzheitliches Konsumverhalten

Posted by Borderless Access on Dec 13, 2019 12:09:20 PM

BANGALORE, Indien, 9. Dezember 2019 -- In den ersten 10 Jahren hat sich Borderless Access hat sich von einem Dienstleister für Online- und Mobilbefragungen zu einem weltweit führenden Anbieter für digitale Marktforschungslösungen gewandelt.

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Topics: smartsight, AI in market research, künstlicher Intelligenz im Marktforschung, digitale Marktforschung, Konsumverhalten

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