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How the Hunger for Innovations in the Demand Side is Reshaping the Market Research and Insights Industry

Posted by Borderless Access on Nov 24, 2023 3:27:51 PM

A company that does not innovate in today’s day and age will lose its competitive edge and eventually become obsolete. BCG states that the companies that build a strong innovation culture are 60 percent more likely to be innovation leaders. With the wave of new-age technology that has disrupted every sector-be it consumer packaged goods (CPG), automobiles, real estate, or finance, companies that want to sustain themselves in the long term are heavily investing in integrating technologies like AI, machine learning (ML), virtual reality (VR), augmented reality (AR), Generative AI into their products and solutions to enhance their product offerings. Insights from market research firms guide brands in identifying unfulfilled consumer needs, perceptions, the competitive landscape and market trends etc to make informed innovation strategies.

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Topics: GRIT Survey, GRIT Report, Market Research and Insights, Greenbook Research Industry Trends Report, Market Research Industry Trends

Post pandemic, hybrid shopping experience is still the favorite among shoppers - Study on Thanksgiving shopping

Posted by Borderless Access on Nov 23, 2023 12:32:48 PM

The COVID-19 pandemic triggered a drastic shift in consumer shopping behavior giving rise to the popularity of hybrid shopping. Even after two years since the pandemic, the hybrid shopping model has not only persisted but has become a preferred choice for many shoppers.

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Topics: Hybrid Shopping Experience, Consumer Shopping Behavior, Hybrid Retail Experience, Hybrid Online Shopping, Online Shopping Experience

KSA Consumers Prioritize Quality Over Price in their Purchasing Decisions - Borderless Access Study

Posted by Borderless Access on Nov 21, 2023 10:30:55 AM


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Topics: Consumer shopping habits

Emotional Intelligence in Marketing: Using Emotional Tracking to Connect with Consumers

Posted by Borderless Access on Nov 16, 2023 3:49:57 PM

Data and analytics can reveal crucial information about consumer preferences and pain points, but it is the ability to tap into the customers' feelings, triggers and desires that set a successful brand apart. And building this connection with customers is not an easy task. As per a survey by Capgemini, 80 percent of executives felt that their brand understands the emotional needs of consumers, but only 15 percent of consumers thought that brands do a good job of emotionally connecting with them. 

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Topics: Emotional Tracking, Emotion detection and recognition, Emotional intelligence in marketing

How market research is shaping up the cookieless advertising landscape?

Posted by Borderless Access on Oct 30, 2023 9:31:37 PM

Third-party cookies and related privacy concerns have been a topic of discussion for a few years now. Many browsers like Firefox and Safari have already blocked them to comply with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), while Google Chrome recently said it would gradually phase out third-party cookies for 1% of Chrome users from the first quarter of 2024 and will disable third-party cookies for all Chrome users in the latter half of 2024.

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Topics: Market Research Comapny, Cookieless Advertising, Third Party Cookies, Advertising Without Cookies

What Makes an Insights and Market Research Firm a Cut Above the Rest?

Posted by Borderless Access on Oct 25, 2023 4:04:20 PM

With technological innovations disrupting the insights and market research landscape the expectations of companies from market research firms have drastically evolved.The digital transformation led by AI/ML mediums usher in unprecedented connectivity, agility and information. Market research firms that are ahead of the curve are the ones who adapt and integrate technology into their practices to provide nuanced and quality insights and provide valuable impacts to their clients.

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Topics: Market Research Comapny, Market Segmentation Research, Data Quality Management, Market Research Services, Market Research Firm, Market Research Insights

The Evolving Role of Virtual Reality and Augmented Reality in Market Research

Posted by Borderless Access on Oct 12, 2023 9:01:56 PM

Companies through market research constantly seek innovative ways to understand consumer behavior, wants and preferences. Market researchers and companies are now using new technologies for their studies such as augmented reality (AR) and virtual reality (VR) to significantly transform how market research is envisioned today. 

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Topics: virtual reality and augmented reality, AR in Market Research, VR in Market Research, AR and VR Uses in Market Research

Building Target Audience-Friendly Digital Ads With Segmentation Research

Posted by Borderless Access on Oct 12, 2023 7:51:57 PM

With projections reaching $681 billion in spending on digital ads by the end of 2023, digital advertising has become a vital marketing element for businesses. While this growth is evident, the industry is intensifying in competitiveness, with consumer skepticism toward ad authenticity on the rise. On the other hand, companies are concentrating on reaching the right audience and generating the desired results. 

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Topics: Customer Segmentation Research, Market Segmentation Research, Segmentation Research, Segmentation Research Solutions, Segmentation Research Benefits

Enhancing brand equity: navigating consumer attitude, motivations and perceptions

Posted by Borderless Access on Oct 9, 2023 9:15:42 AM
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Topics: consumer attitude, borderless access, Brand Monitoring, Enhancing Brand Equity, Brand Monitoring Services

The Age of AI in Market Research: Unveiling a New Breed of Consumer Intelligence

Posted by Borderless Access on Sep 27, 2023 1:46:00 PM

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Topics: AI in market research, Artificial Intelligence in Marketing Research, AI Driven Consumer Intelligence, Consumer Intelligence, AI Market Research Companies, AI Consumer Insights

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