Borderless Access

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Vittesh Kalambi joins Borderless Access as VP-Panel Solutions to further fuel the company’s growth and increase its global footprint

Posted by Borderless Access on Aug 16, 2021 2:45:35 PM

[Bengaluru, India, 16 August 2021] Borderless Access, the digital market research product and solutions company, announced a new appointment with Vittesh Kalambi as Vice President - Panel Solutions.

Vittesh Kalambi joins Borderless Access with over 18 years of experience in Research & Analytics and will now lead the Panel Solutions business across geographies with a strong focus on maintaining double-digit growth and momentum. He will also help enhance existing solutions and introduce new tech-enabled research products and capabilities.

In his previous roles, he has contributed greatly towards the development and execution of complex cross-functional projects in Global Category Management, Business Transformation and Team Management. At Genpact India, he co-led the MR Services for the Analytics CoE. He also led the Marketing Analytics practice at Absolutdata and was the Head of Analytics at GSK Consumer Healthcare, India.

The appointment of Vittesh is an extension of our pursuit to constantly grow our capacity and capability in key industry verticals, expand our regional reach as well as further empower our research and analytics capabilities”, said Ruchika Gupta, CEO, Borderless Access. “We are thrilled to have him join Borderless Access. His business acumen and wealth of experience will be an asset to the company while expediting our journey towards our vision.’’

About Borderless Access:

Borderless Access is an award-winning digital market research product and solutions company. It provides access to experiences and life moments of engaged consumers and niche audiences to a global clientele of MR firms, Ad Agencies, Consultancy firms, and End Enterprises in need of rich, intelligent, and actionable quant-qual insights through technology and consumer-analytics-driven new-age research solutions, BA Health, BA Insightz, HealthSight, SmartSight, Panel Solutions, and our proprietary 7 million+ hyper-niche digital panels across 39 growing and developed economies of the world.

 

 

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Topics: press release, panel solutions, new appointment, borderless access

Feeding the Need: Tracing the pandemic’s effects on restaurants and eateries in India, Indonesia and Vietnam

Posted by Borderless Access on Aug 6, 2021 2:51:02 PM

There are very few industries that have been adversely impacted by the pandemic and the subsequent lockdowns as severely as the restaurant sector. According to the National Restaurant Association of India (NRAI), 7 million direct employees of the restaurant industry have been hit by the pandemic and the industry body had approached the government of India for a bailout package to help sustain them through the worst phase of the pandemic. The situation is similar in other parts of the world, as people’s habits regarding eating out has changed since the pandemic.

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Topics: consumer behaviour, digital market research, Restaurants and fooding industry

eSports grows a following in sub-Saharan Africa

Posted by Borderless Access on Jul 6, 2021 6:40:58 PM

Throughout the world, e-sports are taking off as an alternative to traditional video games, heightened by the steep increase in digitisation that the world is currently witnessing. eSports began in the late 2000s as amateur engagements and have risen to popularity in the last decade; transitioning into professional, organised multiplayer tournaments with huge followings.

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Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports viewer insights

Understanding Consumer Perception of Automobile Safety and Its Influence on Purchase Decisions - Brazil Chapter

Posted by Borderless Access on Jun 29, 2021 1:08:16 PM
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Topics: automobile study, automobile safety study 2021, automobile consumer research, automobile consumer insights, automobile market research South America, South America automobile consumer research

Consumer Perception about Automobile Safety and Its Influence on Purchase Decisions - Colombia Chapter

Posted by Borderless Access on Jun 29, 2021 1:03:15 PM

Purchasing a vehicle is a crucial decision that a consumer makes. Commonly such a decision-making process starts with the financial aspects of the purchase in consideration. Then where does the consideration of automobile safety features come in the process? How much importance does a consumer give to safety ratings before purchasing a vehicle? This is especially important in developing markets where automobile safety standards are only now improving and several safety features are generally not offered as a standard option, making consumer knowledge and decision-making all the more critical.

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Topics: automobile study, automobile safety study 2021, automobile consumer insights, automobile market research South America, South America automobile consumer research

Understanding eSports Viewership in Developed Markets - An Online Study

Posted by Borderless Access on Jun 17, 2021 6:19:21 PM

 

The incredible growth of esports viewership

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Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports consumer insights, esports viewer insights

eSports Entertainment in Developing Markets: A Study on eSports Audience Habits and Interests

Posted by Borderless Access on Jun 10, 2021 12:58:42 PM

The global esports industry, already on a healthy growth trajectory, has witnessed a massive surge in interest among its audience. According to one report, esports had a global audience of 398 million in 2019, which is expected to reach nearly 600 million by 2024. In the first quarter of 2021 alone, 8.8 billion hours of live streams were viewed by enthusiasts and casual audience combined.

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Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports consumer insights, esports viewer insights

Indian Buyer Perception of Automobile Safety Features and their Influence on Purchase Decisions

Posted by Borderless Access on May 27, 2021 5:21:20 PM

In an ideal world, the topic of automobile safety standards would be a non-contentious one, with the highest possible universal safety standards across all vehicle segments. Unfortunately, vehicle safety standards have been lower than desired in several developing countries for a long time.

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Topics: consumer research, panel solutions, consumer insights, ba insightz, automobile consumer research, automobile consumer insights, indian automobile consumer research

Borderless Access further strengthens its leadership team to drive its ‘Healthcare Research & Analytics' and 'Consumer Insights’ Businesses in Europe, US, and the Middle East

Posted by Borderless Access on May 11, 2021 2:38:17 PM
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Topics: press release, new appointment, ba health, ba insightz

Are safety features an important driver of vehicle purchase decisions in Sub-Saharan Africa?

Posted by Borderless Access on Apr 26, 2021 5:40:18 PM

Recent car purchases low in South Africa and Kenya

Not surprisingly, the incidence of car purchases has not been high in the last two years. In South Africa, 43% of consumers surveyed have bought a new car while in Kenya this number is much lower, at 26%. However, Nigeria goes against this grain, with nearly two-thirds of inhabitants having bought a new car in the last two years, despite Covid and the effects that its global lockdown has had on consumer spend.

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Topics: automobile study, automobile safety study africa 2021, automobile safety study 2021, automobile safety study africa

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