Borderless Access

Borderless Access
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Unlocking behaviour of Electric Vehicle Owners and Opportunities for EV Marketers

Posted by Borderless Access on Oct 14, 2021 7:21:30 PM

Imagine people widely using smartphones and laptops in the 1980s, colour TVs in the 1950s, or motor cars in the early 1900s. These technologies were regarded as futuristic concepts at first, but eventually became the way of life.

Similarly, the idea of operating a vehicle using electricity was conceived in the 19th century. Unfortunately, the concept did not progress beyond just being an amusement or as they say a parlour trick—“Look! No horse or ox, yet it moves!’’. Yet, after several ups and downs, when electric vehicles (EVs) subsequently entered the automobile market as an alternative to internal combustion engine vehicles (ICEVs), they failed to penetrate the market due to multiple reasons.

With rising fuel prices and environmental concerns over the last few years, the automobile industry witnessed the return of EVs (electric vehicles) by new entrants such as Tesla painting a unique picture for the automobile sector with their high-performance EVs that use advanced technology.

This led to a disruption in the automobile sector causing dominant automobile brands to rethink their strategy and evolve. But the big question is, has the industry and brands been able to address the consumer concerns associated with EV adoption?

Hence, Borderless Access conducted a study across 13 markets [US, UK, Germany, France, India, Malaysia, Vietnam, Indonesia, UAE, Saudi Arabia, South Africa, Nigeria, and Brazil] to unlock the evolving behaviour, brand preferences, and factors influencing the attitudes and perceptions of EV owners. The insights here would also highlight the opportunities for brand marketers and how can they help drive EV adoption to gain a bigger market share for their brand.

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Topics: electric vehicles, electric vehicles in emerging markets, EV consumer sentiments, consumer research, borderless access, ba insightz, qualitative research, quantitative research, consumer habit study, automobile consumer research, automobile consumer insights

‘Brand Humanization’ won the GOLD at ESOMAR Research Effectiveness Awards 2021

Posted by Borderless Access on Sep 29, 2021 5:05:09 PM

[Bangalore, India, 23 September 2021]: At the ESOMAR Research Effectiveness Awards 2021 last week, Borderless Access and Unilever were honoured with the GOLD award for their collaborative case study based paper, ‘The evolution of brand humanization’ using digital bot-enabled research methodology.

Every year, this prestigious Research Effectiveness Award recognizes the market or social research studies that have contributed significantly to commercial success and society.

The evolution of brand humanization stems from Unilever's mission to make sustainable living a way of life across Africa. Using Borderless Access’ research expertise, enabled by our personalized bot-enabled research solution, Unilever evaluated and addressed the challenges that people in South Africa face due to poor hygiene conditions with purpose-driven activations and by introducing relevant product innovations. The study’s findings were later presented at the ESOMAR webinar and the Insights Festival.
Sharing her thoughts on this win, Stacey Grant, Africa CMI Director, Unilever said, “The insights generated by Borderless Access made me strongly reconsider what true purpose and sustainability means for our mainstream citizens in Africa. There is no shortage of opportunities to make a difference in Africa, but there is a shortage of resources to do so. Research like this helps us to identify genuine pain points for the people we serve and build empathy for what will make a real difference in their lives. This understanding is critical in helping us make investment choices.’’

Along with the Gold Award, Borderless Access and Unilever also won prize money of 3000 Euros which both companies have decided to donate it to LIV – An organization devoted to supporting orphans & vulnerable children in South Africa!

Dushyant Gupta, EVP – Borderless Access, extended his wishes saying, “We are proud of our association with Unilever and to effectuate change at such a large scale. The solutions, such as, bot-enabled research, under our research vertical ‘BA Insightz’ are purposed to assist brands with natural consumer interactions that help in insight-driven decision making. We hope to continue supporting brands globally with real human insights to enrich people’s lives”.

About Borderless Access:

Borderless Access is an award-winning digital market research product and solutions company. It provides access to experiences and life moments of engaged consumers and niche audiences to a global clientele of MR firms, Ad Agencies, consultancy firms, and End Enterprises in need of rich, intelligent, and actionable quant-qual insights through technology and consumer-analytics-driven new-age research solutions, BA Health, BA Insightz, HealthSight®, SmartSight®, Panel Solutions, and our proprietary 7 million+ hyper-niche digital panels across 39 growing and developed economies of the world. Know more: www.borderlessaccess.com
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Topics: awards, press release, borderless access, africa unilever, ba insightz

Vittesh Kalambi joins Borderless Access as VP-Panel Solutions to further fuel the company’s growth and increase its global footprint

Posted by Borderless Access on Aug 16, 2021 2:45:35 PM

[Bengaluru, India, 16 August 2021] Borderless Access, the digital market research product and solutions company, announced a new appointment with Vittesh Kalambi as Vice President - Panel Solutions.

Vittesh Kalambi joins Borderless Access with over 18 years of experience in Research & Analytics and will now lead the Panel Solutions business across geographies with a strong focus on maintaining double-digit growth and momentum. He will also help enhance existing solutions and introduce new tech-enabled research products and capabilities.

In his previous roles, he has contributed greatly towards the development and execution of complex cross-functional projects in Global Category Management, Business Transformation and Team Management. At Genpact India, he co-led the MR Services for the Analytics CoE. He also led the Marketing Analytics practice at Absolutdata and was the Head of Analytics at GSK Consumer Healthcare, India.

The appointment of Vittesh is an extension of our pursuit to constantly grow our capacity and capability in key industry verticals, expand our regional reach as well as further empower our research and analytics capabilities”, said Ruchika Gupta, CEO, Borderless Access. “We are thrilled to have him join Borderless Access. His business acumen and wealth of experience will be an asset to the company while expediting our journey towards our vision.’’

About Borderless Access:

Borderless Access is an award-winning digital market research product and solutions company. It provides access to experiences and life moments of engaged consumers and niche audiences to a global clientele of MR firms, Ad Agencies, Consultancy firms, and End Enterprises in need of rich, intelligent, and actionable quant-qual insights through technology and consumer-analytics-driven new-age research solutions, BA Health, BA Insightz, HealthSight, SmartSight, Panel Solutions, and our proprietary 7 million+ hyper-niche digital panels across 39 growing and developed economies of the world.

 

 

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Topics: press release, panel solutions, new appointment, borderless access

Feeding the Need: Tracing the pandemic’s effects on restaurants and eateries in India, Indonesia and Vietnam

Posted by Borderless Access on Aug 6, 2021 2:51:02 PM

There are very few industries that have been adversely impacted by the pandemic and the subsequent lockdowns as severely as the restaurant sector. According to the National Restaurant Association of India (NRAI), 7 million direct employees of the restaurant industry have been hit by the pandemic and the industry body had approached the government of India for a bailout package to help sustain them through the worst phase of the pandemic. The situation is similar in other parts of the world, as people’s habits regarding eating out has changed since the pandemic.

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Topics: consumer behaviour, digital market research, Restaurants and fooding industry

eSports grows a following in sub-Saharan Africa

Posted by Borderless Access on Jul 6, 2021 6:40:58 PM

Throughout the world, e-sports are taking off as an alternative to traditional video games, heightened by the steep increase in digitisation that the world is currently witnessing. eSports began in the late 2000s as amateur engagements and have risen to popularity in the last decade; transitioning into professional, organised multiplayer tournaments with huge followings.

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Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports viewer insights

Understanding Consumer Perception of Automobile Safety and Its Influence on Purchase Decisions - Brazil Chapter

Posted by Borderless Access on Jun 29, 2021 1:08:16 PM
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Topics: automobile study, automobile safety study 2021, automobile consumer research, automobile consumer insights, automobile market research South America, South America automobile consumer research

Consumer Perception about Automobile Safety and Its Influence on Purchase Decisions - Colombia Chapter

Posted by Borderless Access on Jun 29, 2021 1:03:15 PM

Purchasing a vehicle is a crucial decision that a consumer makes. Commonly such a decision-making process starts with the financial aspects of the purchase in consideration. Then where does the consideration of automobile safety features come in the process? How much importance does a consumer give to safety ratings before purchasing a vehicle? This is especially important in developing markets where automobile safety standards are only now improving and several safety features are generally not offered as a standard option, making consumer knowledge and decision-making all the more critical.

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Topics: automobile study, automobile safety study 2021, automobile consumer insights, automobile market research South America, South America automobile consumer research

Understanding eSports Viewership in Developed Markets - An Online Study

Posted by Borderless Access on Jun 17, 2021 6:19:21 PM

 

The incredible growth of esports viewership

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Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports consumer insights, esports viewer insights

eSports Entertainment in Developing Markets: A Study on eSports Audience Habits and Interests

Posted by Borderless Access on Jun 10, 2021 12:58:42 PM

The global esports industry, already on a healthy growth trajectory, has witnessed a massive surge in interest among its audience. According to one report, esports had a global audience of 398 million in 2019, which is expected to reach nearly 600 million by 2024. In the first quarter of 2021 alone, 8.8 billion hours of live streams were viewed by enthusiasts and casual audience combined.

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Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports consumer insights, esports viewer insights

Indian Buyer Perception of Automobile Safety Features and their Influence on Purchase Decisions

Posted by Borderless Access on May 27, 2021 5:21:20 PM

In an ideal world, the topic of automobile safety standards would be a non-contentious one, with the highest possible universal safety standards across all vehicle segments. Unfortunately, vehicle safety standards have been lower than desired in several developing countries for a long time.

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Topics: consumer research, panel solutions, consumer insights, ba insightz, automobile consumer research, automobile consumer insights, indian automobile consumer research

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