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Indian Buyer Perception of Automobile Safety Features and their Influence on Purchase Decisions

Posted by Borderless Access on May 27, 2021 5:21:20 PM

In an ideal world, the topic of automobile safety standards would be a non-contentious one, with the highest possible universal safety standards across all vehicle segments. Unfortunately, vehicle safety standards have been lower than desired in several developing countries for a long time.

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Topics: consumer research, panel solutions, consumer insights, ba insightz, automobile consumer research, automobile consumer insights, indian automobile consumer research

Borderless Access further strengthens its leadership team to drive its ‘Healthcare Research & Analytics' and 'Consumer Insights’ Businesses in Europe, US, and the Middle East

Posted by Borderless Access on May 11, 2021 2:38:17 PM
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Topics: press release, new appointment, ba health, ba insightz

Are safety features an important driver of vehicle purchase decisions in Sub-Saharan Africa?

Posted by Borderless Access on Apr 26, 2021 5:40:18 PM

Recent car purchases low in South Africa and Kenya

Not surprisingly, the incidence of car purchases has not been high in the last two years. In South Africa, 43% of consumers surveyed have bought a new car while in Kenya this number is much lower, at 26%. However, Nigeria goes against this grain, with nearly two-thirds of inhabitants having bought a new car in the last two years, despite Covid and the effects that its global lockdown has had on consumer spend.

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Topics: automobile study, automobile safety study africa 2021, automobile safety study 2021, automobile safety study africa

How to build and retain brand trust in uncertain times

Posted by Borderless Access on Apr 26, 2021 12:56:21 PM
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Topics: consumer research, consumer report, brand report, brand research, nigeria consumer report 2021, pandemic report, brand value chain, nigeria consumer research 2021

Has the Pandemic Changed the Face of Marketing in India, Singapore?

Posted by Borderless Access on Mar 24, 2021 11:47:02 AM

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.

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Topics: marketing research, marketing, digital market research, digital online research, B2B market research, b2b media research

Marketing Behaviour and Perceptions since the Pandemic – Germany and the UK

Posted by Borderless Access on Mar 11, 2021 2:17:59 PM

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.

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Topics: marketing research, marketing, europe market research, digitale Marktforschung, digital online research, brand marketing, B2B market research

Marketing Behavior and Perceptions since the Pandemic in the US

Posted by Borderless Access on Mar 2, 2021 12:08:16 AM

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.

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Topics: marketing research, digital online research, brand marketing, consumer media research, B2B market research

Borderless Access Expands Digital Research Reach in Europe and Latin America with Proprietary Panels in Ecuador, Peru, France and Italy

Posted by Borderless Access on Feb 23, 2021 4:00:11 PM

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Is Traditional Media Truly Dead as Brand Messaging Platforms? European Consumers POV

Posted by Borderless Access on Feb 3, 2021 7:43:19 PM

Over the last decade, product and service communication and announcements have increasingly gone digital. A natural progression considering the ubiquitous nature of online communication and media channels such as social media platforms, news websites and services, online advertising channels and others. In the scenario, where do traditional platforms like print, television, radio, etc, stand and to what extent should brands and businesses rely on them for communication and advertisements?

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Sub-Saharan marketers dance to a digital tune

Posted by Borderless Access on Jan 15, 2021 3:07:49 PM

Kenya and Nigeria cautiously optimistic in their marketing endeavours

Covid-19 has turned the world upside down for almost every industry. The marketing industry is no exception. Globally, close to half of marketers have reduced their marketing activities for the meantime, aiming to increase them to full capacity again in the future. From a Sub-Saharan perspective, we see Kenya and Nigeria following this trend, while the South African shows more polarization: On the one hand some marketers have reduced their activities altogether while some on the other hand have actually increased them during the evolution of the pandemic.

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Topics: marketing research, Africa market research, digital market research, consumer media research

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