Das Coronavirus, international auch unter COVID-19 bekannt, hält seit Wochen die Welt in Atem und diktiert jeher sämtliche Bereiche gesellschaftlichen und wirtschaftlichen Lebens. Wie reagieren Verbraucher und welche Auswirkungen hat COVID-19 auf ihr Konsumverhalten? Max Czycholl von Borderless Access ist diesen und weiteren Fragen in einer globalen Studie nachgegangen.
Recent Posts
Konsumverhalten und Markenführung in Krisenzeiten von COVID-19 – Herausforderungen und Chancen
Topics: covid-19, Markenführung während das COVID-19, Konsumverhalten während das COVID-19, COVID-19 – Herausforderungen und Chancen
Tackling Lockdown Blues with Unhindered Insights Using Digital Research
The global economy, accustomed to continuous growth has been caught unawares and unprepared by the suddenness of these unprecedented circumstances. Like most industries, the market research space is also facing hardships and uncertainty. However, as market researchers, we have the unique capacity and capability to understand the world. At a time of uncertainty, market researchers are in a unique position to contribute towards helping others rebuild.
Topics: research panels, panel solutions, consumer insights, virtual panels, digital market research, covid-19, lockdown market research
Consumer perceptions of digital payment methods: South Africa
As digitization makes its way into Africa across sectors and industries, digital payment methods are being offered as safe and convenient alternatives to traditional options.
Topics: south africa market research, digital research, digital market research, digital online research, south africa spending habits, south africa economy, south africa economic survey, digital payments survey, south africa digital payments survey, south africa digital payments research
Covid-19 - Which media channels to use to connect with consumers
Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, south africa market research, digital market research, digital online research, covid-19, lockdown market research, media consumption lockdown, media consumption covid-19, south africa consumers lockdown
Exploring Consumer Perception of Digital Payment Methods in Ghana
One of the fastest growing digital payments markets in Africa, Ghana, gives the digital revolution a new meaning. The unprecedented growth of the digital economy in Ghana in recent years, especially its penetration in rural areas, speaks of the opportunities it offers in terms of social inclusion and accessibility. This is furthermore important now, where the world has adopted ‘safe distancing and digital lifestyle’ as the new normal.
Topics: digital consumer behaviour, consumer insights, Africa market research, digital research, digital market research, digital online research, economic survey, digital payments survey, ghana digital payments, ghana digital payments consumer preference
Media Consumption During Lockdown: A South African Survey
This past month's lockdown has had an interesting impact on how South Africans consume media. Coupled with the millions of South Africans staying home and the need for ongoing information about the coronavirus, South African media expectations have changed. By the end of March 2020, South Africa had a total of 1,353 COVID-19 cases and five deaths. One month on, we enter stage four of the South African lockdown with these numbers soaring to 5,350 cases and 103 deaths.
Topics: Africa market research, south africa market research, digital research, digital market research, digital online research, south africa economy, covid-19, lockdown market research
COVID-19 - How brands can support South African consumers
Topics: research panels, market research, online transactions, brand strategy, south africa market research, digital market research, south africa economy, south africa economic survey, covid-19
consumer Perception about essentials during lock down: A south african survey
With the lock down extension, there is a natural need for South Africans to feel secure about ongoing essential goods and services. BMi Research conducted a survey using an online panel from Borderless Access* to ascertain current perceptions on essential goods. 509 people were interviewed nationally from 12-13 April 2020.
Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, Africa market research, south africa market research, digital online research, online research, south africa economy
Easter Un-Usual: Post-COVID-19 Lockdown Survey in south africa
Topics: research panels, market research, digital consumer behaviour, consumer insights, Africa market research, south africa market research, digital research, digital market research, covid-19
Beyond The Pandemic: the Unintended Welcome Impact of the Lockdown!
The COVID-19 pandemic and the ensuing lock-down has had a deep influence on people’s lives universally. However, constantly, hearing and reading about the problems and hardships makes coping with the situation more difficult. At the same time, the compulsions of lock-down have forced us all to make certain changes to how we live and these have had some unintended, yet welcome impact as well. And pleasant news is always welcome, right?
Topics: consumer behaviour, consumer attitude, digital consumer behaviour, digital market research, covid-19, digital age, advantages of digital