Ejaz Mirza

Ejaz Mirza
Ejaz is part of the Borderless Access leadership as AVP – Client development, Middle East & Africa, based in Dubai. Having thoroughly grinded in market research for the last 2 decades across India and MEA helps him to understand the perspective for client relationship building and developing the appropriate products & services suited for the region.

Recent Posts

eSports abound in the Middle East as digitization prevails

Posted by Ejaz Mirza on Jul 8, 2021 5:06:10 PM


eSports are becoming increasingly popular around the world, both in terms of participation and viewing. Borderless Access conducted research across 15 countries to uncover more about this choice of entertainment. Today, we look specifically at fans who watch others play video games and eSports in the UAE and KSA.

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Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports consumer insights, esports viewer insights

Healthy lifestyles embraced as a result of the pandemic

Posted by Ejaz Mirza on Apr 26, 2021 10:38:13 AM

Almost two-thirds of consumers globally have become more health- and hygiene-conscious as a result of the pandemic. The Middle East certainly leads this trend with over three-quarters of Saudi and UAE consumers feeling an increased awareness of the need to look after their physical well-being.

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Topics: consumer behaviour, digital online research, middle east healthcare research, pandemic and health, healthcare research, middle east and pandemic, middle east consumer research

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