eSports are becoming increasingly popular around the world, both in terms of participation and viewing. Borderless Access conducted research across 15 countries to uncover more about this choice of entertainment. Today, we look specifically at fans who watch others play video games and eSports in the UAE and KSA.
Almost two-thirds of consumers globally have become more health- and hygiene-conscious as a result of the pandemic. The Middle East certainly leads this trend with over three-quarters of Saudi and UAE consumers feeling an increased awareness of the need to look after their physical well-being.