Borderless Access Wins the PAMRO (2019) Partner Paper Award

Posted by Borderless Access on Sep 10, 2019 3:02:28 PM
Borderless Access

Flic-en-Flac, Mauritius, August 28, 2019: The 21st Pan African Media Research Organisation (PAMRO) conference, held in Flic-en-Flac, Mauritius, came to a conclusion on the 28th of August with a ceremony that recognized the best papers presented at the forum this year.

PAMRO award

Of the two awards presented, Borderless Access was the proud winner of the PAMRO Partner Paper Award. The award was handed out to Borderless Access representatives, Ejaz Mirza, AVP Client Development, Middle East and Africa (Left) and Bev Tigar, Lead Business Development Consultant, Africa (Right) by PAMRO President, Sifiso Falala (Center).

The PAMRO Partner Paper Award is awarded to the paper that “best reflects the aim and theme of the conference, as well as the paper PAMRO can partner with for the next year to affect change.”

Borderless Access’ presentation, titled #10YearChallenge – Data drives insights and insights drive decisions, was presented in partnership with Unilever's Claire Bekker, Food and Refreshment CMI lead, Africa.

The aim of the presentation was to better understand African consumers by exploring the evolution of food preparation methods in South African homes, over a period of 10 years, using analytical and exploratory market research methodologies, and in turn, understand the digital evolution of the MR industry in Africa.

Acknowledging the award, Dushyant Gupta, Executive Vice President, Borderless Access said, “To have our presentation and company recognised by Africa’s premier insights and research forum is a proud moment and a significant achievement. We look forward to partnering with PAMRO to spread its message and taking forward the theme to help navigate brands investing in Africa

About Borderless Access:
Borderless Access, a global digital MR products and solutions company, provides access to experiences and life moments of engaged consumers from hard-to-reach B2B and B2C segments in emerging and developed markets to its global clientele of MR firms, ad agencies, consultancy firms, and end enterprises, through technology and community analytics. Its innovative offerings include Panel Solutions, SmartSight™, HealthSight™, and TAPP™.

Topics: market research, consumer behaviour, awards, consumer insights, PAMRO, Africa market research

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