Borderless Access makes it to the Prestigious 2018 Red Herring 100 Global List

Posted by Borderless Access on Nov 2, 2018 3:37:56 PM

Bangalore, India: Borderless Access™, a global digital market research products and solutions company is thrilled to be a winner of the coveted annual Red Herring 100 Global award. Top 100 Global event is held in recognition of the leading private companies from North America, Europe, and Asia, where the title is awarded based on the result of rigorous quantitative and qualitative evaluations as well as a review of the track records and standing of a company in the industry.

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Topics: MR panels, marketing research, market research industry, red herring, awards, smartsight, healthsight, tapp

Exploring Consumer Attitude towards Electric Vehicles in Key Emerging Markets

Posted by Borderless Access on Oct 3, 2018 4:00:00 PM

Photo: 1905 Hedag Electric Brougham from the heydays of electric vehicles

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Topics: market research, marketing research, survey, consumer behaviour, consumer preference, electric vehicles, EV, consumer attitude, electric vehicles in emerging markets, EVs in emerging markets, EV consumer sentiments, consumer research

Brand Recognition – Speculation is no substitute for solid market research

Posted by Jason Tiffer on Oct 1, 2018 2:44:00 PM

There have been incredible discoveries in the field of psychology, which affect the decision making process and also marketing sciences. Over time there have been a lot of observations, which have been replicated that allow us to see low life patterns on how people behave, how they make decisions and so on.

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Topics: market research, marketing, consumer behaviour, consumer attitude, consumer research, brand strategy, consumer psychology, advertising & communication

5 Ways Market Research Can Help A Business Succeed

Posted by Borderless Access on Sep 3, 2018 3:53:00 PM

The global market research industry was worth $44.3 billion in 2015! The biggest spenders are consumer goods segment giants like P&G and Unilever, who pour in millions of dollars into consumer research every year. So, if your company has been shying away from investing in market research because it sounds like an unnecessary investment, think again. Here are 5 ways how market research can help your company grow.

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Topics: research panels, MR panels, market research, marketing research, market research industry, marketing

Does Device Screen Size Dictate User Behaviour?

Posted by Borderless Access on Aug 16, 2018 3:52:00 PM

We all remember a time when the word ‘computer’ was synonymous with desktop PCs. The 90s and early 2000s were clearly the heydays of the PC, until the arrival of the mobile phone and later the smartphone and other smart devices. Today, we’ve reached a rather stable point wherein devices in two form factors rule the roost ­– laptops and smartphones. In fact, 90% of web traffic comes from these two device types.

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Topics: fielding, samping, designing studies, online activity, online transactions, user behavior on different devices, search behavior, online behavior, social media behavior, designing MR studies, designing market research studies, improving market research

Managing High LOI to Extract the Most Value from Surveys

Posted by Borderless Access on Aug 1, 2018 3:50:00 PM

Ask any market researcher the importance of length of interview (LOI) and they are sure to place this paradata high up in the list of critical elements of a survey. LOI, which refers to the average time required to complete a survey questionnaire, plays a pivotal role in the successful completion of any survey.

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Topics: MR panels, market research, survey, survey questionnaire, LOI, MR interview, MR questionnaire

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