Throughout the world, e-sports are taking off as an alternative to traditional video games, heightened by the steep increase in digitisation that the world is currently witnessing. eSports began in the late 2000s as amateur engagements and have risen to popularity in the last decade; transitioning into professional, organised multiplayer tournaments with huge followings.
eSports grows a following in sub-Saharan Africa
Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports viewer insights
Understanding Consumer Perception of Automobile Safety and Its Influence on Purchase Decisions - Brazil Chapter
Topics: automobile study, automobile safety study 2021, automobile consumer research, automobile consumer insights, automobile market research South America, South America automobile consumer research
Consumer Perception about Automobile Safety and Its Influence on Purchase Decisions - Colombia Chapter
Purchasing a vehicle is a crucial decision that a consumer makes. Commonly such a decision-making process starts with the financial aspects of the purchase in consideration. Then where does the consideration of automobile safety features come in the process? How much importance does a consumer give to safety ratings before purchasing a vehicle? This is especially important in developing markets where automobile safety standards are only now improving and several safety features are generally not offered as a standard option, making consumer knowledge and decision-making all the more critical.
Topics: automobile study, automobile safety study 2021, automobile consumer insights, automobile market research South America, South America automobile consumer research
Understanding eSports Viewership in Developed Markets - An Online Study
Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports consumer insights, esports viewer insights
eSports Entertainment in Developing Markets: A Study on eSports Audience Habits and Interests
The global esports industry, already on a healthy growth trajectory, has witnessed a massive surge in interest among its audience. According to one report, esports had a global audience of 398 million in 2019, which is expected to reach nearly 600 million by 2024. In the first quarter of 2021 alone, 8.8 billion hours of live streams were viewed by enthusiasts and casual audience combined.
Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports consumer insights, esports viewer insights
Indian Buyer Perception of Automobile Safety Features and their Influence on Purchase Decisions
In an ideal world, the topic of automobile safety standards would be a non-contentious one, with the highest possible universal safety standards across all vehicle segments. Unfortunately, vehicle safety standards have been lower than desired in several developing countries for a long time.
Topics: consumer research, panel solutions, consumer insights, ba insightz, automobile consumer research, automobile consumer insights, indian automobile consumer research
Borderless Access further strengthens its leadership team to drive its ‘Healthcare Research & Analytics' and 'Consumer Insights’ Businesses in Europe, US, and the Middle East
Topics: press release, new appointment, ba health, ba insightz
Are safety features an important driver of vehicle purchase decisions in Sub-Saharan Africa?
Recent car purchases low in South Africa and Kenya
Not surprisingly, the incidence of car purchases has not been high in the last two years. In South Africa, 43% of consumers surveyed have bought a new car while in Kenya this number is much lower, at 26%. However, Nigeria goes against this grain, with nearly two-thirds of inhabitants having bought a new car in the last two years, despite Covid and the effects that its global lockdown has had on consumer spend.
Topics: automobile study, automobile safety study africa 2021, automobile safety study 2021, automobile safety study africa
How to build and retain brand trust in uncertain times
Topics: consumer research, consumer report, brand report, brand research, nigeria consumer report 2021, pandemic report, brand value chain, nigeria consumer research 2021
Healthy lifestyles embraced as a result of the pandemic
Almost two-thirds of consumers globally have become more health- and hygiene-conscious as a result of the pandemic. The Middle East certainly leads this trend with over three-quarters of Saudi and UAE consumers feeling an increased awareness of the need to look after their physical well-being.
Topics: consumer behaviour, digital online research, middle east healthcare research, pandemic and health, healthcare research, middle east and pandemic, middle east consumer research