Max Czycholl, VP – Europe bei Borderless Access in Hamburg, sieht in dem Ziel eines agilen Marketings verschiedene Potenziale. „Für BA Health steht agiles Marketing für einen patientenzentrierten Marketingansatz, der die unterschiedlichen Player im Gesundheitswesen mit den Patienten zusammenführt – und zwar in personalisierter Form und unterstützt durch Technologie und Künstliche Intelligenz“, sagt er aus Sicht der Health- Unit.
Patientenzentriertes agiles Marketing mit Hilfe von KI
Topics: healthcare market research, healthcare MR, healthcare research, ba health, healthcare insights
Has the Pandemic Changed the Face of Marketing in India, Singapore?
Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.
Topics: marketing research, marketing, digital market research, digital online research, B2B market research, b2b media research
How Coca-Cola Africa Leveraged Borderless Access’ Bot-Enabled Research Solution to Unravel Healthy Consumption Habits
Why tech-enabled research is the right solution for Africa: Exploring a Coca-Cola Africa case study on healthy consumption habits.
It goes without saying that life these days is digital. The internet never sleeps … in just 60 seconds it sees a frenzy of activity and engagement: In one global minute, over 208,000 people participate in Zoom meetings, 41,7 million WhatsApp messages are shared, 6,659 packages are shipped by Amazon and over 347,000 Instagram stories are posted … to name but a few of the active platforms on the web.
Topics: consumer research, ba insightz, bot enabled research, qualitative research, quantitative research, tech-enabled research, consumer habit study, africa coca cola, whatsapp consumer research
Marketing Behaviour and Perceptions since the Pandemic – Germany and the UK
Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.
Topics: marketing research, marketing, europe market research, digitale Marktforschung, digital online research, brand marketing, B2B market research
Marketing Behavior and Perceptions since the Pandemic in the US
Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.
Topics: marketing research, digital online research, brand marketing, consumer media research, B2B market research
Borderless Access Expands Digital Research Reach in Europe and Latin America with Proprietary Panels in Ecuador, Peru, France and Italy
Is Traditional Media Truly Dead as Brand Messaging Platforms? European Consumers POV
Over the last decade, product and service communication and announcements have increasingly gone digital. A natural progression considering the ubiquitous nature of online communication and media channels such as social media platforms, news websites and services, online advertising channels and others. In the scenario, where do traditional platforms like print, television, radio, etc, stand and to what extent should brands and businesses rely on them for communication and advertisements?
Sub-Saharan marketers dance to a digital tune
Kenya and Nigeria cautiously optimistic in their marketing endeavours
Covid-19 has turned the world upside down for almost every industry. The marketing industry is no exception. Globally, close to half of marketers have reduced their marketing activities for the meantime, aiming to increase them to full capacity again in the future. From a Sub-Saharan perspective, we see Kenya and Nigeria following this trend, while the South African shows more polarization: On the one hand some marketers have reduced their activities altogether while some on the other hand have actually increased them during the evolution of the pandemic.
Topics: marketing research, Africa market research, digital market research, consumer media research
Digital vs Traditional: Media Platform Preferences among US Consumer in 2020
With each passing day, there is a growing choice of platforms for people to consume news, entertainment, sports and engage socially on. At the same time, this leaves marketers and brands with a difficult choice of having to choose between the various platforms or prioritize one over the year. Thanks to the unusual year 2020, consumer habits have further changed, making the task of marketing and advertising even more difficult.
Topics: consumer research, digital market research, consumer media research
The lowdown on lockdown: how consumer media consumption habits have changed in the Middle East
In the Middle East, when we look at brand and advertising reach, digital media sources strike a hard punch than the traditional avenues of radio and television. The move to digital platforms is more widespread in this region (looking specifically at the United Arab Emirates and Saudi Arabia) than it is in other areas of the world.
Topics: digital market research, digital online research, middle east market research, digital consumer insights, middle east consumer research, consumer media research