Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, south africa market research, digital market research, digital online research, covid-19, lockdown market research, media consumption lockdown, media consumption covid-19, south africa consumers lockdown
One of the fastest growing digital payments markets in Africa, Ghana, gives the digital revolution a new meaning. The unprecedented growth of the digital economy in Ghana in recent years, especially its penetration in rural areas, speaks of the opportunities it offers in terms of social inclusion and accessibility. This is furthermore important now, where the world has adopted ‘safe distancing and digital lifestyle’ as the new normal.
Topics: digital consumer behaviour, consumer insights, Africa market research, digital research, digital market research, digital online research, economic survey, digital payments survey, ghana digital payments, ghana digital payments consumer preference
This past month's lockdown has had an interesting impact on how South Africans consume media. Coupled with the millions of South Africans staying home and the need for ongoing information about the coronavirus, South African media expectations have changed. By the end of March 2020, South Africa had a total of 1,353 COVID-19 cases and five deaths. One month on, we enter stage four of the South African lockdown with these numbers soaring to 5,350 cases and 103 deaths.
With the lock down extension, there is a natural need for South Africans to feel secure about ongoing essential goods and services. BMi Research conducted a survey using an online panel from Borderless Access* to ascertain current perceptions on essential goods. 509 people were interviewed nationally from 12-13 April 2020.
Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, Africa market research, south africa market research, digital online research, online research, south africa economy
The COVID-19 pandemic and the ensuing lock-down has had a deep influence on people’s lives universally. However, constantly, hearing and reading about the problems and hardships makes coping with the situation more difficult. At the same time, the compulsions of lock-down have forced us all to make certain changes to how we live and these have had some unintended, yet welcome impact as well. And pleasant news is always welcome, right?
As national lockdown extends, South Africans’ greatest COVID-19-related concern is the economy. This is even more top-of-mind for most citizens than concern over their family’s health care needs, which features as their second most pressing concern.
Topics: market research, consumer behaviour, consumer research, consumer insights, Africa market research, south africa market research, south africa spending habits, south africa economy, south africa economic survey, covid-19
In times of crisis, there are two paths to take: Reactive or Proactive. It is entirely understandable (and much more common) for businesses and individuals to take the reactive path.
The last 10 years will go down in history as the decade when the digital age actually took root. This was the year the world was, for the first time, dominated by internet-driven things, from social media to smartphones; voice-enabled devices to augmented and virtual reality; and everything else associated with them. And their influence on our society as a whole was and continues to be all-encompassing.
Topics: market research, digital consumer behaviour, artificial intelligence market research, Africa market research, south africa market research, digital research, digital market research, digital online research, africa unilever, digital data collection