Money makes the world go round: Understanding financial behaviour in South Africa

Posted by Borderless Access on Jun 24, 2020 1:01:28 PM

As South Africa, along with the rest of the world, strives to jump-start the economy after its unprecedented hiatus, Borderless Access shares the financial and banking behaviour of our citizens. We provide a glimpse into how South Africans bank, what financial decisions they have made, both pre and during COVID-19, and understand where they invest their hard-earned money.

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Topics: Africa market research, south africa market research, digital research, digital market research, south africa spending habits, south africa economy, south africa economic survey, digital payments survey, south africa banking survey

Liquor bounces back: Anticipated alcohol consumption post lockdown

Posted by Borderless Access on Jun 16, 2020 2:35:19 PM

Liquor stores nationally are witnessing enormous queues and hefty sales as lockdown level 3 marks a lifting of the ban on alcohol sales. However, the market is expected to witness a shift in the consumers’ alcohol-buying behaviour as they settle into level 3. Borderless Access therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry.

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Topics: designing market research studies, digital consumer behaviour, south africa market research, digital research, digital market research, digital online research, digital data collection, alcohol consumption south africa covid, alcohol purchase south africa covid

Digital Payments Habits in Kenya and Exploring Consumer Behaviour

Posted by Borderless Access on Jun 11, 2020 11:29:16 AM
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Topics: consumer attitude, behavioural market research, digital consumer behaviour, Africa market research, digital market research, africa payment trends, Kenya digital payment, kenya market research, kenya digital market research, kenya payments market

Has your offline tracker gone ‘off-track’ during this lockdown?

Posted by Borderless Access on Jun 1, 2020 3:53:42 PM

Since the inception of market research, agencies, marketers, and brand managers have relied on brand trackers to measure brand and competitor performance.

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Topics: research panels, digital market research, digital online research, online research, tracker, tracker studies, research trackers

Borderless Access expands its leadership team to build and offer ‘next-generation solutions in Pharma research and Healthcare analytics’.

Posted by Borderless Access on May 29, 2020 3:09:45 PM

Bangalore, India, May 18, 2020: Borderless Access, the digital market research company, has announced the appointment of Mahesh Lingaiah, as Associate Vice President- Healthcare Services with its aim to expand its healthcare research and analytics portfolio further. A healthcare research expert and a strategist, Mahesh comes with over 18 years of experience, in the verticals of business research and analytics, pharmaceutical manufacturing, KPO, and BPO, with experience in the global healthcare industry spanning the US, EU, Japan, Africa, and South Asia.

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Topics: healthcare market research, healthcare MR, new appointment, digital market research

Exploring Nigerian Consumer Payment Preferences and Trends

Posted by Borderless Access on May 28, 2020 7:20:24 PM

Nigeria, the largest economy in the continent of Africa, still remains a largely cash-dominated society. As per one report by Access Bank Plc, over 40 million Nigerians do not have a bank account. However, the Central Bank of Nigeria has implemented several measures to encourage people to become part of the country’s regulated financial system, including implementing the National Financial Inclusion Strategy and launching of Payment Service Banks. Thanks to these measures, financial inclusion has improved, with an 11% increase in active bank accounts as of early 2020.

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Topics: Africa market research, digital market research, digital online research, nigeria payment trends, africa payment trends, digital payment trends, consumer payment preferences nigeria, popular payment modes nigeria, frequently used payment modes nigeria

The effect of lockdown on Eid celebrations this year

Posted by Borderless Access on May 21, 2020 4:28:19 PM

Festive celebrations amid the lockdown have been very different and unusual this year with people adopting new habits and new ways of celebrations. We noticed the impact of lockdown on Ramadan and the people celebrating it with our recent study. Hence, we continued our study to understand the effects of lockdown on Eid celebrations in Saudi Arabia, the UAE, and Egypt.

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Topics: Impact of Covid-19 and the lockdown, eid 2020 lockdown, covid-19 eid, eid under lockdown, lockdown impact on eid, eid during lockdown

A different kind of Ramadan: Impact of Lockdown during this holy month

Posted by Borderless Access on May 20, 2020 5:46:43 PM

The world under lockdown due to the COVID-19 pandemic has been unusual for all living beings across the globe, be it the changes in habits of working professionals or the consumer expectations from brands or the unintended but positive changes that it brought in our lives. So, how can festive celebrations not be unusual? Muslims worldwide are experiencing a very unusual Ramadan this year. The impact of COVID-19 and the lockdown have naturally resulted in vast changes to the holy month globally.

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Topics: covid-19, Ramadan 2020 egypt, ramadan 2020 UAE, ramadan 2020 saudi arabia, ramadan under lockdown, covid-19 ramadan lockdown, lockdown during holy month

Konsumverhalten und Markenführung in Krisenzeiten von COVID-19 – Herausforderungen und Chancen

Posted by Borderless Access on May 13, 2020 6:33:38 PM

Das Coronavirus, international auch unter COVID-19 bekannt, hält seit Wochen die Welt in Atem und diktiert jeher sämtliche Bereiche gesellschaftlichen und wirtschaftlichen Lebens. Wie reagieren Verbraucher und welche Auswirkungen hat COVID-19 auf ihr Konsumverhalten? Max Czycholl von Borderless Access ist diesen und weiteren Fragen in einer globalen Studie nachgegangen.

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Topics: covid-19, Markenführung während das COVID-19, Konsumverhalten während das COVID-19, COVID-19 – Herausforderungen und Chancen

Tackling Lockdown Blues with Unhindered Insights Using Digital Research

Posted by Borderless Access on May 13, 2020 3:53:56 PM

The global economy, accustomed to continuous growth has been caught unawares and unprepared by the suddenness of these unprecedented circumstances. Like most industries, the market research space is also facing hardships and uncertainty. However, as market researchers, we have the unique capacity and capability to understand the world. At a time of uncertainty, market researchers are in a unique position to contribute towards helping others rebuild.

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Topics: research panels, panel solutions, consumer insights, virtual panels, digital market research, covid-19, lockdown market research

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