Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods, says Ejaz Mirza, AVP client development of Middle East and Africa at Borderless Access.
Topics: adaptive research, digital research, digital online research, africa unilever, online research, digital data collection
The world today is exceedingly digital, especially with the internet, smartphones, the internet of things and machine learning playing a major role in connecting people and brands alike. Global smartphone penetration is expected to reach 40% by 2020 – a truly staggering figure in terms of a sheer number of people with smartphones.
Topics: market research, market research industry, machine learning market research, behavioural market research, emotional market research, digital consumer behaviour, adaptive research, AI-based sampling, artificial intelligence