Third-party cookies and related privacy concerns have been a topic of discussion for a few years now. Many browsers like Firefox and Safari have already blocked them to comply with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), while Google Chrome recently said it would gradually phase out third-party cookies for 1% of Chrome users from the first quarter of 2024 and will disable third-party cookies for all Chrome users in the latter half of 2024.