Open doors: Sub-Saharan Africa embraces restaurants again after the pandemic

Posted by Bev Tigar-Basset on Sep 1, 2021 5:07:46 PM

Globally, lockdowns limiting people’s movements, coupled with a genuine fear of contracting COVID-19, have delivered a brutal blow to the hospitality industry. In Sub-Saharan Africa the lockdown rules in some countries have spanned from bans on the sale of alcohol in addition to strict curfews, intensifying the financial predicament for restaurants in particular. 

Borderless Access has done extensive research into the meal-buying habits of people living in Sub-Saharan Africa, specifically South Africa and Nigeria. Here we examine data on people’s buying habits, whether short-term or permanent, with regard to visiting restaurants, ordering takeaways, opting for drive-through choices, ordering meal kits to be cooked at home, buying ready-made meals from grocery stores, or choosing to only cook at home.

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Topics: consumer research, borderless access, Africa market research, africa and pandemic, africa digital market reseearch, ba insightz, qualitative research, quantitative research, consumer habit study, Restaurants and fooding industry

Surfing the tides: digital media has come out tops in post-lockdown Africa

Posted by Borderless Access on Dec 9, 2020 2:40:30 PM

 

Social media enjoys high exposure in Africa

Of all the communication channels available today, social media is the channel that most people claim they have been exposed to in terms of brand and advertising messages, since Covid-19. This exposure to social media is particularly high in Africa, with South Africa, Kenya and Nigeria leading the pack in this regard. These African countries claim to be much more exposed to digital media in general than the rest of the world does, and less to physical magazines than their global counterparts.

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Topics: social media behavior, consumer research, africa and pandemic, africa digital market reseearch, digital consumer insights, social media exposure in africa, africa social media insights

Has shopping behaviour changed in Sub-Saharan Africa since the start of the pandemic?

Posted by Borderless Access on Sep 29, 2020 1:34:52 PM

From wearing masks and washing our hands more carefully than ever to working from home COVID, has changed our behaviour in dramatic and measurable ways. The virus has also had a versatile impact on consumer behaviour, with large swathes of the world’s population changing their well-worn habits within a few short weeks. Following on from our previous pieces about work-life post lockdown and how the pandemic has affected attitudes towards health, we have taken a deep dive into the altered shopping habits of people living in Sub-Saharan Africa and globally.

Globally 34% of people claim to be shopping online more than they did before the pandemic. Sub Saharan Africa hasn’t followed this trend to the same degree with only 16% of South Africans and 27% of Nigerians shopping online more than before. However, this does not mean that people in these countries are unafraid of the virus. Rather people appear to be buying in bulk and visiting physical stores less often than they did before, complementing this shopping with online buying. Only 15% of worldwide respondents say they have not altered their shopping habits. Nigeria (14%) mirrors this but a greater number of South Africans (21%) have not changed the way they shop. Of the three Sub-Saharan countries in question, the last amount of Kenyans (10%) have not changed the way they shop.

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Topics: consumer behaviour, south africa market research, Impact of Covid-19 and the lockdown, africa and pandemic, shopping behaviour, shopping habits, online shopping

Work from home – Short term response or new normal?

Posted by Borderless Access on Aug 17, 2020 6:04:14 PM
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Topics: Africa market research, south africa market research, covid-19, Impact of Covid-19 and the lockdown, impact of COVID on job secuirty, africa and pandemic

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