Open doors: Sub-Saharan Africa embraces restaurants again after the pandemic

Posted by Bev Tigar-Basset on Sep 1, 2021 5:07:46 PM

Globally, lockdowns limiting people’s movements, coupled with a genuine fear of contracting COVID-19, have delivered a brutal blow to the hospitality industry. In Sub-Saharan Africa the lockdown rules in some countries have spanned from bans on the sale of alcohol in addition to strict curfews, intensifying the financial predicament for restaurants in particular. 

Borderless Access has done extensive research into the meal-buying habits of people living in Sub-Saharan Africa, specifically South Africa and Nigeria. Here we examine data on people’s buying habits, whether short-term or permanent, with regard to visiting restaurants, ordering takeaways, opting for drive-through choices, ordering meal kits to be cooked at home, buying ready-made meals from grocery stores, or choosing to only cook at home.

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Topics: consumer research, borderless access, Africa market research, africa and pandemic, africa digital market reseearch, ba insightz, qualitative research, quantitative research, consumer habit study, Restaurants and fooding industry

The Evolution of Brand Humanization

Posted by Bev Tigar-Basset on Aug 30, 2021 5:18:47 PM
How bot-enabled research can help businesses & brands develop a deeper understanding of personal/household hygiene habits in order to meet the needs of African consumers, and increase their business impact.

Many years ago, in the days of one-way communication, brands dictated their terms to consumers, and consumers had no option but to accept them if they wanted to purchase the brand in question.

With the rise of smartphones, social media and the internet of absolutely everything, the communication channels began to sway, shifting the locus of communication control. Two-way communication between brand and consumer was born, with brands starting to listen to their consumers and hear what they had to say. Taking this a step further, brands are now starting to take on human characteristics, from look-and-feel to tone and personalisation to establish deeper connections with their consumers.

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Topics: consumer research, borderless access, africa unilever, africa digital market reseearch, ba insightz, bot enabled research, qualitative research, quantitative research, tech-enabled research, consumer habit study

Surfing the tides: digital media has come out tops in post-lockdown Africa

Posted by Borderless Access on Dec 9, 2020 2:40:30 PM

 

Social media enjoys high exposure in Africa

Of all the communication channels available today, social media is the channel that most people claim they have been exposed to in terms of brand and advertising messages, since Covid-19. This exposure to social media is particularly high in Africa, with South Africa, Kenya and Nigeria leading the pack in this regard. These African countries claim to be much more exposed to digital media in general than the rest of the world does, and less to physical magazines than their global counterparts.

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Topics: social media behavior, consumer research, africa and pandemic, africa digital market reseearch, digital consumer insights, social media exposure in africa, africa social media insights

Borderless Access Strengthens Presence in Africa with its New Sales Appointment for Nigeria and West Africa

Posted by Borderless Access on Oct 7, 2020 2:47:07 PM

Seattle, Washington, USA, 7 Oct, 2020: Borderless Access, the digital market research products and solutions company, today announced the appointment of Ebere Barbara Egbule as Associate Director, Client Development for Nigeria and West Africa Region.

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Topics: press release, new appointment, Africa market research, africa digital market reseearch

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