Borderless Access Strengthens Presence in Africa with its New Sales Appointment for Nigeria and West Africa

Posted by Borderless Access on Oct 7, 2020 2:47:07 PM

Seattle, Washington, USA, 7 Oct, 2020: Borderless Access, the digital market research products and solutions company, today announced the appointment of Ebere Barbara Egbule as Associate Director, Client Development for Nigeria and West Africa Region.

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Topics: press release, new appointment, Africa market research, africa digital market reseearch

Sub-Saharan Africans increase healthy habits to beat the virus

Posted by Borderless Access on Sep 1, 2020 11:38:59 AM

Finding ourselves in the middle of a global pandemic has been a shock. We’ve spent a lot of time fine-tuning ways in which we can prevent ourselves from catching the virus. COVID-19 has prompted many of us to examine our health, with 63% of people around the world reporting that coronavirus has encouraged them to seriously consider their levels of health and fitness. We’ve taken a closer look at global changes with regard to general health, hygiene and fitness, with a special focus on Nigeria and South Africa.

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Topics: consumer behaviour, consumer research, Africa market research, digital market research

Work from home – Short term response or new normal?

Posted by Borderless Access on Aug 17, 2020 6:04:14 PM
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Topics: Africa market research, south africa market research, covid-19, Impact of Covid-19 and the lockdown, impact of COVID on job secuirty, africa and pandemic

South Africans’ attitudes to medical travel consultation, post lockdown

Posted by Borderless Access on Jul 17, 2020 11:55:15 AM
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Topics: healthcare market research, healthcare MR, Africa market research, south africa market research, digital healthcare consultation south africa, digital healthcare consultation, digital doctor consultation, travel healthcare consultation, healthcare survey

South Africans embrace digital medical consultations

Posted by Borderless Access on Jul 7, 2020 12:16:54 PM

The global COVID-19 pandemic has pivoted the world in countless new directions, a significant one being the exponential embrace of digital engagement. The field of health care is, of course, one that has been at the forefront of many pandemic-related changes. Medical professionals have had to adapt their entire way of working – and the public has responded. Borderless Access brings you findings from ten countries on how modes of medical consultation have and will continue to change, post lockdown.

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Topics: healthcare market research, healthcare MR, Africa market research, south africa market research, healthcare consultation south africa, digital healthcare consultation south africa, digital healthcare consultation

Money makes the world go round: Understanding financial behaviour in South Africa

Posted by Borderless Access on Jun 24, 2020 1:01:28 PM

As South Africa, along with the rest of the world, strives to jump-start the economy after its unprecedented hiatus, Borderless Access shares the financial and banking behaviour of our citizens. We provide a glimpse into how South Africans bank, what financial decisions they have made, both pre and during COVID-19, and understand where they invest their hard-earned money.

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Topics: Africa market research, south africa market research, digital research, digital market research, south africa spending habits, south africa economy, south africa economic survey, digital payments survey, south africa banking survey

Digital Payments Habits in Kenya and Exploring Consumer Behaviour

Posted by Borderless Access on Jun 11, 2020 11:29:16 AM
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Topics: consumer attitude, behavioural market research, digital consumer behaviour, Africa market research, digital market research, africa payment trends, Kenya digital payment, kenya market research, kenya digital market research, kenya payments market

Exploring Nigerian Consumer Payment Preferences and Trends

Posted by Borderless Access on May 28, 2020 7:20:24 PM

Nigeria, the largest economy in the continent of Africa, still remains a largely cash-dominated society. As per one report by Access Bank Plc, over 40 million Nigerians do not have a bank account. However, the Central Bank of Nigeria has implemented several measures to encourage people to become part of the country’s regulated financial system, including implementing the National Financial Inclusion Strategy and launching of Payment Service Banks. Thanks to these measures, financial inclusion has improved, with an 11% increase in active bank accounts as of early 2020.

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Topics: Africa market research, digital market research, digital online research, nigeria payment trends, africa payment trends, digital payment trends, consumer payment preferences nigeria, popular payment modes nigeria, frequently used payment modes nigeria

Exploring Consumer Perception of Digital Payment Methods in Ghana

Posted by Borderless Access on May 6, 2020 5:33:27 PM

One of the fastest growing digital payments markets in Africa, Ghana, gives the digital revolution a new meaning. The unprecedented growth of the digital economy in Ghana in recent years, especially its penetration in rural areas, speaks of the opportunities it offers in terms of social inclusion and accessibility. This is furthermore important now, where the world has adopted ‘safe distancing and digital lifestyle’ as the new normal.

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Topics: digital consumer behaviour, consumer insights, Africa market research, digital research, digital market research, digital online research, economic survey, digital payments survey, ghana digital payments, ghana digital payments consumer preference

Media Consumption During Lockdown: A South African Survey

Posted by Borderless Access on May 4, 2020 12:22:29 PM

This past month's lockdown has had an interesting impact on how South Africans consume media. Coupled with the millions of South Africans staying home and the need for ongoing information about the coronavirus, South African media expectations have changed. By the end of March 2020, South Africa had a total of 1,353 COVID-19 cases and five deaths. One month on, we enter stage four of the South African lockdown with these numbers soaring to 5,350 cases and 103 deaths.

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Topics: Africa market research, south africa market research, digital research, digital market research, digital online research, south africa economy, covid-19, lockdown market research

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