Media Consumption During Lockdown: A South African Survey

Posted by Borderless Access on May 4, 2020 12:22:29 PM

This past month's lockdown has had an interesting impact on how South Africans consume media. Coupled with the millions of South Africans staying home and the need for ongoing information about the coronavirus, South African media expectations have changed. By the end of March 2020, South Africa had a total of 1,353 COVID-19 cases and five deaths. One month on, we enter stage four of the South African lockdown with these numbers soaring to 5,350 cases and 103 deaths.

Read More

Topics: Africa market research, south africa market research, digital research, digital market research, digital online research, south africa economy, covid-19, lockdown market research

consumer Perception about essentials during lock down: A south african survey

Posted by Borderless Access on Apr 23, 2020 5:05:54 PM

With the lock down extension, there is a natural need for South Africans to feel secure about ongoing essential goods and services. BMi Research conducted a survey using an online panel from Borderless Access* to ascertain current perceptions on essential goods. 509 people were interviewed nationally from 12-13 April 2020.

Read More

Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, Africa market research, south africa market research, digital online research, online research, south africa economy

Easter Un-Usual: Post-COVID-19 Lockdown Survey in south africa

Posted by Borderless Access on Apr 20, 2020 5:32:45 PM
Read More

Topics: research panels, market research, digital consumer behaviour, consumer insights, Africa market research, south africa market research, digital research, digital market research, covid-19

COVID-19: Top concerns for South African consumers

Posted by Borderless Access on Apr 13, 2020 1:44:58 PM

As national lockdown extends, South Africans’ greatest COVID-19-related concern is the economy.  This is even more top-of-mind for most citizens than concern over their family’s health care needs, which features as their second most pressing concern.

Read More

Topics: market research, consumer behaviour, consumer research, consumer insights, Africa market research, south africa market research, south africa spending habits, south africa economy, south africa economic survey, covid-19

Online market research: Transitioning 'proactively' not reactively

Posted by Borderless Access on Apr 7, 2020 2:01:36 PM

In times of crisis, there are two paths to take: Reactive or Proactive. It is entirely understandable (and much more common) for businesses and individuals to take the reactive path.

Read More

Topics: digital consumer behaviour, Africa market research, south africa market research, digital research, digital market research, digital online research

Making a Case for Digital Online Research in Africa with Unilever – A Case Study

Posted by Borderless Access on Mar 19, 2020 3:20:58 PM

The last 10 years will go down in history as the decade when the digital age actually took root. This was the year the world was, for the first time, dominated by internet-driven things, from social media to smartphones; voice-enabled devices to augmented and virtual reality; and everything else associated with them. And their influence on our society as a whole was and continues to be all-encompassing.

Read More

Topics: market research, digital consumer behaviour, artificial intelligence market research, Africa market research, south africa market research, digital research, digital market research, digital online research, africa unilever, digital data collection

The South African Economy in 2020 and its Impact on Consumer habits

Posted by Borderless Access on Feb 21, 2020 3:26:28 PM

The South African economy has been struggling for a while now, with its recovery further hampered by the country’s acute energy shortages and resultant load shedding. President Cyril Ramaphosa, in his 2020 State of the Nation Address, was candid about the prolonged economic slump, stating, “Our economy has not grown at any meaningful rate for over a decade”. He stated unequivocally that the load shedding was having a “debilitating” effect on the country.

Read More

Topics: Africa market research, south africa market research, online research, economic survey, south africa spending habits, south africa economy, south africa economic survey

Digital online research advances, but Africa lags behind

Posted by Borderless Access on Dec 17, 2019 12:15:11 PM

Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that, paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could.

Read More

Topics: Africa market research, south africa market research, digital research, digital market research

Borderless Access Pivots its Business Focus by Adding Next-Gen Tools and Holistic Consumer Understanding as it Completes 11 Years

Posted by Borderless Access on Dec 11, 2019 6:34:17 PM

BANGALORE, India, Dec. 9, 2019 -- The initial 10 years witnessed Borderless Access evolve from an online & mobile panel company into one of the leading global digital market research solutions company.

Read More

Topics: market research, market research industry, machine learning market research, press release, artificial intelligence market research, Africa market research, europe market research, south africa market research

Borderless Access Wins the PAMRO (2019) Partner Paper Award

Posted by Borderless Access on Sep 10, 2019 3:02:28 PM

Flic-en-Flac, Mauritius, August 28, 2019: The 21st Pan African Media Research Organisation (PAMRO) conference, held in Flic-en-Flac, Mauritius, came to a conclusion on the 28th of August with a ceremony that recognized the best papers presented at the forum this year.

Read More

Topics: market research, consumer behaviour, awards, consumer insights, PAMRO, Africa market research

Recent Posts

Posts by Tag

See all

Subscribe Here!