Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that, paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could.
Digital online research advances, but Africa lags behind
Topics: Africa market research, south africa market research, digital research, digital market research
Borderless Access Pivots its Business Focus by Adding Next-Gen Tools and Holistic Consumer Understanding as it Completes 11 Years
BANGALORE, India, Dec. 9, 2019 -- The initial 10 years witnessed Borderless Access evolve from an online & mobile panel company into one of the leading global digital market research solutions company.
Topics: market research, market research industry, machine learning market research, press release, artificial intelligence market research, Africa market research, europe market research, south africa market research
Borderless Access Wins the PAMRO (2019) Partner Paper Award
Flic-en-Flac, Mauritius, August 28, 2019: The 21st Pan African Media Research Organisation (PAMRO) conference, held in Flic-en-Flac, Mauritius, came to a conclusion on the 28th of August with a ceremony that recognized the best papers presented at the forum this year.
Topics: market research, consumer behaviour, awards, consumer insights, PAMRO, Africa market research