Topics: consumer attitude, behavioural market research, digital consumer behaviour, Africa market research, digital market research, africa payment trends, Kenya digital payment, kenya market research, kenya digital market research, kenya payments market
Nigeria, the largest economy in the continent of Africa, still remains a largely cash-dominated society. As per one report by Access Bank Plc, over 40 million Nigerians do not have a bank account. However, the Central Bank of Nigeria has implemented several measures to encourage people to become part of the country’s regulated financial system, including implementing the National Financial Inclusion Strategy and launching of Payment Service Banks. Thanks to these measures, financial inclusion has improved, with an 11% increase in active bank accounts as of early 2020.
Topics: Africa market research, digital market research, digital online research, nigeria payment trends, africa payment trends, digital payment trends, consumer payment preferences nigeria, popular payment modes nigeria, frequently used payment modes nigeria