Consumer Media Platform Preferences in 2020 among Indian and Singaporean Consumers

Posted by Borderless Access on Dec 11, 2020 6:42:56 PM

The year 2020 has been an anomaly in all senses. This also applies to people’s interaction with various media platforms, both digital and traditional. The fact that for the first time a large section of the global population is spending a lot more time indoors compared to before most likely has had an impact on how we are consuming advertisements and other product and brand messaging.

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Topics: consumer preference, consumer research, digital market research, digital online research, digital consumer insights, brand marketing, India consumer insights, APAC consumer insights

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