Making a Case for Digital Online Research in Africa with Unilever – A Case Study

Posted by Borderless Access on Mar 19, 2020 3:20:58 PM

The last 10 years will go down in history as the decade when the digital age actually took root. This was the year the world was, for the first time, dominated by internet-driven things, from social media to smartphones; voice-enabled devices to augmented and virtual reality; and everything else associated with them. And their influence on our society as a whole was and continues to be all-encompassing.

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Topics: market research, digital consumer behaviour, artificial intelligence market research, Africa market research, south africa market research, digital research, digital market research, digital online research, africa unilever, digital data collection

Borderless Access Pivots its Business Focus by Adding Next-Gen Tools and Holistic Consumer Understanding as it Completes 11 Years

Posted by Borderless Access on Dec 11, 2019 6:34:17 PM

BANGALORE, India, Dec. 9, 2019 -- The initial 10 years witnessed Borderless Access evolve from an online & mobile panel company into one of the leading global digital market research solutions company.

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Topics: market research, market research industry, machine learning market research, press release, artificial intelligence market research, Africa market research, europe market research, south africa market research

4 Ways Artificial Intelligence and Machine Learning can Improve Market Research

Posted by Borderless Access on Jul 15, 2019 5:29:03 PM

While often portrayed ominously by Hollywood as the technology that will one day take over the world from humans, Artificial Intelligence (AI) in real life has proven to be capable of replacing humans, but in a manner that’s productive to us. This is due to AI’s ability to process massive amounts of unstructured datasets in a short time and extract useful information, discern patterns and carry out actions based on the analysis.

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Topics: market research, machine learning market research, AI in market research, artificial intelligence market research, AI in MR, virtual panels, virtual moderators, predictive sampling, dynamic incentive management, natural language processing market research, AI in community management

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