Understanding Consumer Perception of Automobile Safety and Its Influence on Purchase Decisions - Brazil Chapter

Posted by Borderless Access on Jun 29, 2021 1:08:16 PM
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Topics: automobile study, automobile safety study 2021, automobile consumer research, automobile consumer insights, automobile market research South America, South America automobile consumer research

Consumer Perception about Automobile Safety and Its Influence on Purchase Decisions - Colombia Chapter

Posted by Borderless Access on Jun 29, 2021 1:03:15 PM

Purchasing a vehicle is a crucial decision that a consumer makes. Commonly such a decision-making process starts with the financial aspects of the purchase in consideration. Then where does the consideration of automobile safety features come in the process? How much importance does a consumer give to safety ratings before purchasing a vehicle? This is especially important in developing markets where automobile safety standards are only now improving and several safety features are generally not offered as a standard option, making consumer knowledge and decision-making all the more critical.

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Topics: automobile study, automobile safety study 2021, automobile consumer insights, automobile market research South America, South America automobile consumer research

Indian Buyer Perception of Automobile Safety Features and their Influence on Purchase Decisions

Posted by Borderless Access on May 27, 2021 5:21:20 PM

In an ideal world, the topic of automobile safety standards would be a non-contentious one, with the highest possible universal safety standards across all vehicle segments. Unfortunately, vehicle safety standards have been lower than desired in several developing countries for a long time.

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Topics: consumer research, panel solutions, consumer insights, ba insightz, automobile consumer research, automobile consumer insights, indian automobile consumer research

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