How has the pandemic affected the various marketing mediums, and marketers’ thinking? Has there been a paradigm shift towards digital mediums versus traditional channels of marketing? Which media channels are trusted the most by consumers?
Topics: social media behavior, consumer media research, b2b media research, media research
Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.
Topics: marketing research, marketing, digital market research, digital online research, B2B market research, b2b media research