Unlock Competitive Advantage By Harnessing CLV and Behavioral Targeting

Posted by Borderless Access on Jul 11, 2023 9:59:25 AM

A study by Reichheld (Inventor of the Net Promoter Score) and his colleague Phil Schefter states that a 5% increase in customer retention can boost a company’s profit from 25% to 95%, depending on the type of company and the industry. This study set ablaze an interest amongst marketers to learn more about customer lifetime value, ultimately resulting in the development of various strategies surrounding the metric, along with acquisition cost and brand loyalty.

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Topics: BA Insights, customer lifetime value, customer retention, behavioral targeting, customer lifetime value analysis, online customer retention, customer retention strategies

Leverage Cognitive Biases Through Neuromarketing Techniques To Boost Brand Growth

Posted by Borderless Access on Jul 3, 2023 3:11:39 PM
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Topics: Borderless Access Insights, BA Insights, Neuromarketing, Consumer Neuroscience, Neuromarketing Consumer Behavior, Consumer Neuromarketing, Consumer Neuroscience and Neuromarketing, Neuromarketing and Consumer Behavior, Neuromarketing In Consumer Behavior, Consumer Insights Neuromarketing

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