Unlocking behaviour of Electric Vehicle Owners and Opportunities for EV Marketers

Posted by Borderless Access on Oct 14, 2021 7:21:30 PM

Imagine people widely using smartphones and laptops in the 1980s, colour TVs in the 1950s, or motor cars in the early 1900s. These technologies were regarded as futuristic concepts at first, but eventually became the way of life.

Similarly, the idea of operating a vehicle using electricity was conceived in the 19th century. Unfortunately, the concept did not progress beyond just being an amusement or as they say a parlour trick—“Look! No horse or ox, yet it moves!’’. Yet, after several ups and downs, when electric vehicles (EVs) subsequently entered the automobile market as an alternative to internal combustion engine vehicles (ICEVs), they failed to penetrate the market due to multiple reasons.

With rising fuel prices and environmental concerns over the last few years, the automobile industry witnessed the return of EVs (electric vehicles) by new entrants such as Tesla painting a unique picture for the automobile sector with their high-performance EVs that use advanced technology.

This led to a disruption in the automobile sector causing dominant automobile brands to rethink their strategy and evolve. But the big question is, has the industry and brands been able to address the consumer concerns associated with EV adoption?

Hence, Borderless Access conducted a study across 13 markets to unlock the evolving behaviour, brand preferences, and factors influencing the attitudes and perceptions of EV owners. The insights here would also highlight the opportunities for brand marketers and how can they help drive EV adoption to gain a bigger market share for their brand.

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Topics: electric vehicles, electric vehicles in emerging markets, EV consumer sentiments, consumer research, borderless access, ba insightz, qualitative research, quantitative research, consumer habit study, automobile consumer research, automobile consumer insights

‘Brand Humanization’ won the GOLD at ESOMAR Research Effectiveness Awards 2021

Posted by Borderless Access on Sep 29, 2021 5:05:09 PM

[Bangalore, India, 23 September 2021]: At the ESOMAR Research Effectiveness Awards 2021 last week, Borderless Access and Unilever were honoured with the GOLD award for their collaborative case study based paper, ‘The evolution of brand humanization’ using digital bot-enabled research methodology.

Every year, this prestigious Research Effectiveness Award recognizes the market or social research studies that have contributed significantly to commercial success and society.

The evolution of brand humanization stems from Unilever's mission to make sustainable living a way of life across Africa. Using Borderless Access’ research expertise, enabled by our personalized bot-enabled research solution, Unilever evaluated and addressed the challenges that people in South Africa face due to poor hygiene conditions with purpose-driven activations and by introducing relevant product innovations. The study’s findings were later presented at the ESOMAR webinar and the Insights Festival.
Sharing her thoughts on this win, Stacey Grant, Africa CMI Director, Unilever said, “The insights generated by Borderless Access made me strongly reconsider what true purpose and sustainability means for our mainstream citizens in Africa. There is no shortage of opportunities to make a difference in Africa, but there is a shortage of resources to do so. Research like this helps us to identify genuine pain points for the people we serve and build empathy for what will make a real difference in their lives. This understanding is critical in helping us make investment choices.’’

Along with the Gold Award, Borderless Access and Unilever also won prize money of 3000 Euros which both companies have decided to donate it to LIV – An organization devoted to supporting orphans & vulnerable children in South Africa!

Dushyant Gupta, EVP – Borderless Access, extended his wishes saying, “We are proud of our association with Unilever and to effectuate change at such a large scale. The solutions, such as, bot-enabled research, under our research vertical ‘BA Insightz’ are purposed to assist brands with natural consumer interactions that help in insight-driven decision making. We hope to continue supporting brands globally with real human insights to enrich people’s lives”.

About Borderless Access:

Borderless Access is an award-winning digital market research product and solutions company. It provides access to experiences and life moments of engaged consumers and niche audiences to a global clientele of MR firms, Ad Agencies, consultancy firms, and End Enterprises in need of rich, intelligent, and actionable quant-qual insights through technology and consumer-analytics-driven new-age research solutions, BA Health, BA Insightz, HealthSight®, SmartSight®, Panel Solutions, and our proprietary 7 million+ hyper-niche digital panels across 39 growing and developed economies of the world. Know more: www.borderlessaccess.com
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Topics: awards, press release, borderless access, africa unilever, ba insightz

Making healthy habits stick after Covid

Posted by Bev Tigar-Basset on Sep 21, 2021 2:07:07 PM

Since Covid-19, there has been a dramatic shift in consumers' mindsets globally towards healthier lifestyle habits. Global digital market research company, Borderless Access, set out to find out what South Africans changed about their lifestyles and how food and beverage companies can help support consumers.

Renewed focus on health and fitness

Many South Africans used the weeks of lockdown as an opportunity to reset their health and fitness routines.

Of the 300 South Africans surveyed, 74% said they now consider health and fitness to be very important with eating healthily and exercising being placed at the top of their list of healthy habits. This was followed by eating more fruits and vegetables, drinking more water and more home-cooked food.  

“Covid-19 and the lockdowns over the last year definitely inspired South Africans to focus on being healthy and fit,” says Bev Tigar Bassett, AVP - Business Development at Borderless Access. “The most common changes we found people made during the pandemic was introducing home workouts into their routines and eating more healthily.”

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Topics: consumer research, borderless access, south africa market research, pandemic and health, ba insightz, qualitative research, quantitative research, consumer habit study, africa coca cola, south africa covid

Open doors: Sub-Saharan Africa embraces restaurants again after the pandemic

Posted by Bev Tigar-Basset on Sep 1, 2021 5:07:46 PM

Globally, lockdowns limiting people’s movements, coupled with a genuine fear of contracting COVID-19, have delivered a brutal blow to the hospitality industry. In Sub-Saharan Africa the lockdown rules in some countries have spanned from bans on the sale of alcohol in addition to strict curfews, intensifying the financial predicament for restaurants in particular. 

Borderless Access has done extensive research into the meal-buying habits of people living in Sub-Saharan Africa, specifically South Africa and Nigeria. Here we examine data on people’s buying habits, whether short-term or permanent, with regard to visiting restaurants, ordering takeaways, opting for drive-through choices, ordering meal kits to be cooked at home, buying ready-made meals from grocery stores, or choosing to only cook at home.

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Topics: consumer research, borderless access, Africa market research, africa and pandemic, africa digital market reseearch, ba insightz, qualitative research, quantitative research, consumer habit study, Restaurants and fooding industry

Restaurants finally clawing back business after a tough year in Middle-East

Posted by Ejaz Mirza on Aug 31, 2021 8:42:37 PM
 

As Covid-19 has turned the world on its head, few industries have been as shaken up as that of restaurants and hospitality. Worldwide, restaurants and eating establishments have taken a beating as lockdown has resulted in closures, changes and restrictions to what used to be a burgeoning industry.

Borderless Access conducted research to understand eating out and ordering-in habits and how these have been shaped – both temporarily and permanently – by the ongoing global pandemic. Unsurprisingly, ordering in has been by far the most utilized activity in recent times… ordering food for delivery, ordering take-aways from a restaurant and ordering/ collecting food from a fast-food chain have been the top activities globally in the past 3 months, and both of these have been particularly well-utilized in both the UAE and Saudi.

With the changing lockdown rules, 56% of people globally have eaten at a restaurant in the past 3 months, with this number being higher in the UAE and Saudi, at 68% and 60% respectively. Ready-meals are much less common than ordering in, while fresh produce deliveries and home-meal-preparation kits are by far the least common ways of preparing food.
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Topics: consumer research, borderless access, middle east market research, middle east and pandemic, ba insightz, qualitative research, quantitative research, consumer habit study, Restaurants and fooding industry

The Evolution of Brand Humanization

Posted by Bev Tigar-Basset on Aug 30, 2021 5:18:47 PM
How bot-enabled research can help businesses & brands develop a deeper understanding of personal/household hygiene habits in order to meet the needs of African consumers, and increase their business impact.

Many years ago, in the days of one-way communication, brands dictated their terms to consumers, and consumers had no option but to accept them if they wanted to purchase the brand in question.

With the rise of smartphones, social media and the internet of absolutely everything, the communication channels began to sway, shifting the locus of communication control. Two-way communication between brand and consumer was born, with brands starting to listen to their consumers and hear what they had to say. Taking this a step further, brands are now starting to take on human characteristics, from look-and-feel to tone and personalisation to establish deeper connections with their consumers.

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Topics: consumer research, borderless access, africa unilever, africa digital market reseearch, ba insightz, bot enabled research, qualitative research, quantitative research, tech-enabled research, consumer habit study

Indian Buyer Perception of Automobile Safety Features and their Influence on Purchase Decisions

Posted by Borderless Access on May 27, 2021 5:21:20 PM

In an ideal world, the topic of automobile safety standards would be a non-contentious one, with the highest possible universal safety standards across all vehicle segments. Unfortunately, vehicle safety standards have been lower than desired in several developing countries for a long time.

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Topics: consumer research, panel solutions, consumer insights, ba insightz, automobile consumer research, automobile consumer insights, indian automobile consumer research

Borderless Access further strengthens its leadership team to drive its ‘Healthcare Research & Analytics' and 'Consumer Insights’ Businesses in Europe, US, and the Middle East

Posted by Borderless Access on May 11, 2021 2:38:17 PM
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Topics: press release, new appointment, ba health, ba insightz

How Coca-Cola Africa Leveraged Borderless Access’ Bot-Enabled Research Solution to Unravel Healthy Consumption Habits

Posted by Bev Tigar-Basset on Mar 22, 2021 6:28:32 PM
Why tech-enabled research is the right solution for Africa: Exploring a Coca-Cola Africa case study on healthy consumption habits.

It goes without saying that life these days is digital. The internet never sleeps … in just 60 seconds it sees a frenzy of activity and engagement: In one global minute, over 208,000 people participate in Zoom meetings, 41,7 million WhatsApp messages are shared, 6,659 packages are shipped by Amazon and over 347,000 Instagram stories are posted … to name but a few of the active platforms on the web.

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Topics: consumer research, ba insightz, bot enabled research, qualitative research, quantitative research, tech-enabled research, consumer habit study, africa coca cola, whatsapp consumer research

Borderless Access erweitert sein Team um 10 % zur Unterstützung des neu gegründeten Healthcare-Geschäfts - BA Health

Posted by Borderless Access on Nov 3, 2020 2:57:33 PM
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Topics: market research, smartsight, consumer insights, ba health, ba insightz, digital consumer insights

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