The phrase “work is something you do, not something you travel to,” coined in 1995, was used as a motto by the proponents of the work arrangement where people do not commute to a place of work. The concept of working from home, also referred to as “telecommuting” in some instances, has been prevalent since several decades, but has never been mainstream. However, for the first time, we could see a drastic shift in status quo due to the current COVID-19 pandemic.
Topics: consumer attitude, behavioural market research, digital consumer behaviour, Africa market research, digital market research, africa payment trends, Kenya digital payment, kenya market research, kenya digital market research, kenya payments market
The world today is exceedingly digital, especially with the internet, smartphones, the internet of things and machine learning playing a major role in connecting people and brands alike. Global smartphone penetration is expected to reach 40% by 2020 – a truly staggering figure in terms of a sheer number of people with smartphones.
Topics: market research, market research industry, machine learning market research, behavioural market research, emotional market research, digital consumer behaviour, adaptive research, AI-based sampling