Tastemakers: How Sub-Saharan Africans’ Eating Habits have Changed in the Pandemic

Posted by Bev Tigar-Basset on Nov 12, 2021 7:54:49 PM

Over the past 18 months, COVID has forced many of us to reconsider what we previously thought of as healthy eating habits. Borderless Access surveyed people’s changing eating habits around the world. Here we look at how people living in Sub-Saharan Africa (for this study we focused on Nigeria and South Africa) compared to their global peers, on this topic.

Sub-Saharan Africans are not health-trend followers

Worldwide, three-quarters of people have experimented with an aspect of their diet, with vegetarian preferences and low-sugar and low-fat options being the most popular. While almost 80% of Nigerians say they have tweaked their diet to some degree, around half of South Africans say they haven’t made any changes. Globally, there has been a dramatic shift towards meat-free diets, with 19% of all respondents admitting they had sought out vegan options. By contrast, only 6% of South Africans and 7% of Nigerians had done the same. This may be a reflection of the importance that meat-based meals play in these two cultures. However, when we looked at the number of people looking to reduce the amount of meat they ate overall, Sub-Saharan Africa followed closely behind international trends.

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Topics: consumer preference, consumer research, behavioural market research, borderless access, Africa market research, africa and pandemic, africa digital market reseearch, ba insightz, qualitative research, quantitative research, consumer habit study

In good shape: How the Middle East is exploring healthy eating options

Posted by Ejaz Mirza on Nov 12, 2021 6:38:22 PM

Facing the health crisis that COVID has provided has forced many of us to reconsider our personal well being. Coupled with this, we have been restricted to our homes, compelled to prepare our own food. Borderless Access surveyed people living in the Middle East, specifically the United Arab Emirates (UAE) and Saudi Arabia, to see how these factors have affected the type of food people are eating and how people are getting this food.

A rise in health consciousness

Eliminating or reducing the amount of meat products they eat has been the most notable change in people’s diets since the start of the pandemic. Globally, 57% of people have experimented with vegan or vegetarian diets, with a further 20% saying they are consciously trying to eat less meat. Saudi Arabians follow this pattern (with a greater proportion of people opting for vegan as opposed to vegetarian meals). In the UAE there is still a dramatic shift towards meatless options, but to a lesser degree than its neighbour.

Following low-fat, low-sugar or low-carbohydrate diets has been popular everywhere, including in the Middle East, however, this group of people (especially Saudi Arabians) appear to be particularly health-conscious, with many people also trying to reduce gluten, salt and dairy products.

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Topics: consumer preference, consumer research, behavioural market research, borderless access, ba insightz, middle east consumer research, qualitative research, quantitative research, consumer habit study

Are home offices the future as telecommuting Takes hold?

Posted by Borderless Access on Jun 24, 2020 2:29:49 PM

The phrase “work is something you do, not something you travel to,” coined in 1995, was used as a motto by the proponents of the work arrangement where people do not commute to a place of work. The concept of working from home, also referred to as “telecommuting” in some instances, has been prevalent since several decades, but has never been mainstream. However, for the first time, we could see a drastic shift in status quo due to the current COVID-19 pandemic.

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Topics: consumer behaviour, behavioural market research, telecommuting survey, home office survey

Digital Payments Habits in Kenya and Exploring Consumer Behaviour

Posted by Borderless Access on Jun 11, 2020 11:29:16 AM
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Topics: consumer attitude, behavioural market research, digital consumer behaviour, Africa market research, digital market research, africa payment trends, Kenya digital payment, kenya market research, kenya digital market research, kenya payments market

How is market research evolving in a digital, AI-led marketing world?

Posted by Borderless Access on Nov 28, 2018 2:01:55 PM

The world today is exceedingly digital, especially with the internet, smartphones, the internet of things and machine learning playing a major role in connecting people and brands alike. Global smartphone penetration is expected to reach 40% by 2020 – a truly staggering figure in terms of a sheer number of people with smartphones.

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Topics: market research, market research industry, machine learning market research, behavioural market research, emotional market research, digital consumer behaviour, adaptive research, AI-based sampling, artificial intelligence

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