Although this might sound far-fetched at first, as shopping is a faster and often a cheaper way of spending one’s money as compared to travelling, however, with the recent Covid-19 crisis, the volatility and uncertainty surrounding the travel landscape and policies, the travel sector is now seeing higher consumptions.
Topics: borderless access, ba insightz, Travel Industry Trends, Retail Therapy, Retail Therapy for Today’s Millennials, Millennials Travel, Millennials Travel Trends
Topics: borderless access, digital market research, market research company, Market Research Trends, Market Research Trends in 2023, Market Research Trends 2023, Digital Market Research Company
Topics: panel solutions, borderless access, B2B market research, B2B Panel, B2B Panel Povider, B2B Panel Companies, Borderless Access Panels, B2B Research Panel
Much has been said about agile market research being a quick fix for B2B organizations that consume market research. While there is some amount of awareness about ‘Agile Market Research’ and ‘B2B research’ as independent concepts; very few service providers deliver a great combination of the two concepts.
Topics: borderless access, ba insightz, B2B market research, B2B Market Research Companies, B2B market research agency, market research company, agile market research
Over the past 18 months, COVID has forced many of us to reconsider what we previously thought of as healthy eating habits. Borderless Access surveyed people’s changing eating habits around the world. Here we look at how people living in Sub-Saharan Africa (for this study we focused on Nigeria and South Africa) compared to their global peers, on this topic.
Sub-Saharan Africans are not health-trend followers
Worldwide, three-quarters of people have experimented with an aspect of their diet, with vegetarian preferences and low-sugar and low-fat options being the most popular. While almost 80% of Nigerians say they have tweaked their diet to some degree, around half of South Africans say they haven’t made any changes. Globally, there has been a dramatic shift towards meat-free diets, with 19% of all respondents admitting they had sought out vegan options. By contrast, only 6% of South Africans and 7% of Nigerians had done the same. This may be a reflection of the importance that meat-based meals play in these two cultures. However, when we looked at the number of people looking to reduce the amount of meat they ate overall, Sub-Saharan Africa followed closely behind international trends.
Topics: consumer preference, consumer research, behavioural market research, borderless access, Africa market research, africa and pandemic, africa digital market reseearch, ba insightz, qualitative research, quantitative research, consumer habit study
Facing the health crisis that COVID has provided has forced many of us to reconsider our personal well being. Coupled with this, we have been restricted to our homes, compelled to prepare our own food. Borderless Access surveyed people living in the Middle East, specifically the United Arab Emirates (UAE) and Saudi Arabia, to see how these factors have affected the type of food people are eating and how people are getting this food.
A rise in health consciousness
Eliminating or reducing the amount of meat products they eat has been the most notable change in people’s diets since the start of the pandemic. Globally, 57% of people have experimented with vegan or vegetarian diets, with a further 20% saying they are consciously trying to eat less meat. Saudi Arabians follow this pattern (with a greater proportion of people opting for vegan as opposed to vegetarian meals). In the UAE there is still a dramatic shift towards meatless options, but to a lesser degree than its neighbour.
Following low-fat, low-sugar or low-carbohydrate diets has been popular everywhere, including in the Middle East, however, this group of people (especially Saudi Arabians) appear to be particularly health-conscious, with many people also trying to reduce gluten, salt and dairy products.
Topics: consumer preference, consumer research, behavioural market research, borderless access, ba insightz, middle east consumer research, qualitative research, quantitative research, consumer habit study
Understanding the market landscape of electric vehicles, intenders’ perception, barriers to adoption & marketing opportunities.
"The only constant in life is change!" When it comes to the automotive industry, one of the most significant changes that we have seen in recent years is the introduction of EVs. We are in the midst of an automotive revolution since Tesla revolutionized the industry with its first mass-produced highway-legal electric vehicle (EV) powered by a lithium-ion battery. As a result, automakers of all sizes have been rushing to launch their electric vehicles in order to provide consumers with an alternative to dealing with environmental concerns, rising fuel prices, and shifting consumer preferences.
Considering the alarming stage of environmental hazards and soaring fuel prices, EV sales are steadily infiltrating the transportation industry. Are these concerns, however, enough to bring in a complete EV adoption worldwide?
Even though the EV adoption rate is on a rise, they still constitute a small proportion of all vehicles on the road. But that could change very soon. Many industry observers believe that marketers have already passed the tipping point where EV sales will quickly outnumber those of gasoline and diesel vehicles. With technological capabilities improving and societal demand for sustainable solutions, the EV's time has come. However, it begs the question of whether challenges faced due to various infrastructural issues, high cost and limited options can impact the pace of global EV adoption.
Borderless Access examined the current EV landscape, barriers to adoption, brands to watch, and opportunities to market to potential EV buyers in the US, UK, Germany, France, India, Malaysia, Vietnam, Indonesia, UAE, Saudi Arabia, South Africa, Nigeria, and Brazil markets.Let's unlock a few insights.
Topics: consumer preference, electric vehicles, electric vehicles in emerging markets, consumer research, digital consumer behaviour, consumer insights, borderless access, ba insightz, qualitative research, quantitative research
Remember the ‘Foodarackacycle’ machine from an episode of the 1962 animated series ‘The Jetsons’ that produced any food item at a click of a button? Back then, the home technology featured in the series was considered absurd. Around five decades later, even though we are yet to see floating buildings or flying cars, smart home technology has arrived and is thriving.
Emerging trends, rising desire for convenient lifestyles, tech-savvy consumers, as well as increased acceptance of cloud-based technologies have made the smart home market appear promising. On the flip side, there exist factors that might slow down the otherwise accelerated adoption rate for smart home devices.We bring you some fascinating consumer insights regarding the adoption of smart home devices and the general trust people have for this technology that is slowly becoming a part of our daily life at home.
Topics: consumer preference, consumer research, digital consumer behaviour, artificial intelligence, consumer insights, borderless access, ba insightz, qualitative research, quantitative research, smart home technology
Consumer Healthcare Landscape
Borderless Access research shows that consumer healthcare products such as analgesics, oral healthcare, wound care, skincare, and others are increasing in popularity among customers, which contributes significantly to the growth of the market.
With increasing product awareness and marketing by key players in emerging economies, sales volume in the over-the-counter (OTC) consumer healthcare market will further increase steadily over the coming years.
Buyers are progressively responsible for their choices as they perceive the better results that accompany it. They pay more using cash on hand and have choices that are powered by industry-specific innovation.The growing demand for branded products, along with accelerated use of online sources, OTC generics and private labels are anticipated to create new opportunities for the global consumer healthcare market.
Topics: consumer research, healthcare MR, borderless access, covid-19, healthcare research, ba health, qualitative research, quantitative research, consumer report
Imagine people widely using smartphones and laptops in the 1980s, colour TVs in the 1950s, or motor cars in the early 1900s. These technologies were regarded as futuristic concepts at first, but eventually became the way of life.
Similarly, the idea of operating a vehicle using electricity was conceived in the 19th century. Unfortunately, the concept did not progress beyond just being an amusement or as they say a parlour trick—“Look! No horse or ox, yet it moves!’’. Yet, after several ups and downs, when electric vehicles (EVs) subsequently entered the automobile market as an alternative to internal combustion engine vehicles (ICEVs), they failed to penetrate the market due to multiple reasons.
With rising fuel prices and environmental concerns over the last few years, the automobile industry witnessed the return of EVs (electric vehicles) by new entrants such as Tesla painting a unique picture for the automobile sector with their high-performance EVs that use advanced technology.
This led to a disruption in the automobile sector causing dominant automobile brands to rethink their strategy and evolve. But the big question is, has the industry and brands been able to address the consumer concerns associated with EV adoption?
Hence, Borderless Access conducted a study across 13 markets [US, UK, Germany, France, India, Malaysia, Vietnam, Indonesia, UAE, Saudi Arabia, South Africa, Nigeria, and Brazil] to unlock the evolving behaviour, brand preferences, and factors influencing the attitudes and perceptions of EV owners. The insights here would also highlight the opportunities for brand marketers and how can they help drive EV adoption to gain a bigger market share for their brand.
Topics: electric vehicles, electric vehicles in emerging markets, EV consumer sentiments, consumer research, borderless access, ba insightz, qualitative research, quantitative research, consumer habit study, automobile consumer research, automobile consumer insights