How bot-enabled research can help businesses & brands develop a deeper understanding of personal/household hygiene habits in order to meet the needs of African consumers, and increase their business impact.
Many years ago, in the days of one-way communication, brands dictated their terms to consumers, and consumers had no option but to accept them if they wanted to purchase the brand in question.
With the rise of smartphones, social media and the internet of absolutely everything, the communication channels began to sway, shifting the locus of communication control. Two-way communication between brand and consumer was born, with brands starting to listen to their consumers and hear what they had to say. Taking this a step further, brands are now starting to take on human characteristics, from look-and-feel to tone and personalisation to establish deeper connections with their consumers.