Exploring Post-Pandemic Work Scenario among US Working Professionals

Posted by Borderless Access on Oct 6, 2020 1:34:40 PM

The words “job loss” have been used quite frequently with the word pandemic in 2020. The pandemic has also dramatically changed the way people work. Telecommuting has become the new normal and it is likely to stay that way for the foreseeable future. In this scenario, we conducted an online study in the US, and other parts of the world, to learn how the pandemic and the accompanying lockdown have affected the work-life of white-collar working professionals. The results of the study give us a good idea about the current state of work-life compared to the rest of the world.

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Topics: marketing research, consumer behaviour, consumer preference, consumer research, digital online research, online research

German and UK Professionals Have Been Less Prone to the Economic Impact of the Pandemic

Posted by Borderless Access on Oct 1, 2020 1:34:39 PM

In several European countries, the worst phase of the pandemic is over. But while for the society go back to pre-COVID normality will take a long time, across Europe lockdown measures are being lifted gradually. In Germany, businesses have started to gradually open up but with caution, with Chancellor Angela Merkel stating that in case of a surge, ''emergency brake' would be applied. Meanwhile, across the English Channel, in the United Kingdom, Prime Minister Boris Johnson has announced new rules about social gatherings and operation of businesses in a bid to keep the pandemic contained.

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Topics: research panels, consumer behaviour, panel solutions, consumer insights, europe market research, pandemic market research

Online shopping in the Middle East is boosted due to lockdown

Posted by Borderless Access on Sep 29, 2020 1:36:55 PM

As the pandemic spread around the world has been upturning people’s lives, it also changed the way that people do things. Shopping habits are yet another example of a routine that has changed in a big way. We’ve taken a close look at how these practices have changed in the Middle East, focusing on the Kingdom of Saudi Arabia (KSA), the United Arab Emirates (UAE) and Egypt.

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Topics: consumer behaviour, Impact of Covid-19 and the lockdown, middle east market research, shopping behaviour, middle east and pandemic, shopping habits, online shopping

Has shopping behaviour changed in Sub-Saharan Africa since the start of the pandemic?

Posted by Borderless Access on Sep 29, 2020 1:34:52 PM

From wearing masks and washing our hands more carefully than ever to working from home COVID, has changed our behaviour in dramatic and measurable ways. The virus has also had a versatile impact on consumer behaviour, with large swathes of the world’s population changing their well-worn habits within a few short weeks. Following on from our previous pieces about work-life post lockdown and how the pandemic has affected attitudes towards health, we have taken a deep dive into the altered shopping habits of people living in Sub-Saharan Africa and globally.

Globally 34% of people claim to be shopping online more than they did before the pandemic. Sub Saharan Africa hasn’t followed this trend to the same degree with only 16% of South Africans and 27% of Nigerians shopping online more than before. However, this does not mean that people in these countries are unafraid of the virus. Rather people appear to be buying in bulk and visiting physical stores less often than they did before, complementing this shopping with online buying. Only 15% of worldwide respondents say they have not altered their shopping habits. Nigeria (14%) mirrors this but a greater number of South Africans (21%) have not changed the way they shop. Of the three Sub-Saharan countries in question, the last amount of Kenyans (10%) have not changed the way they shop.

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Topics: consumer behaviour, south africa market research, Impact of Covid-19 and the lockdown, africa and pandemic, shopping behaviour, shopping habits, online shopping

Sub-Saharan Africans increase healthy habits to beat the virus

Posted by Borderless Access on Sep 1, 2020 11:38:59 AM

Finding ourselves in the middle of a global pandemic has been a shock. We’ve spent a lot of time fine-tuning ways in which we can prevent ourselves from catching the virus. COVID-19 has prompted many of us to examine our health, with 63% of people around the world reporting that coronavirus has encouraged them to seriously consider their levels of health and fitness. We’ve taken a closer look at global changes with regard to general health, hygiene and fitness, with a special focus on Nigeria and South Africa.

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Topics: consumer behaviour, consumer research, Africa market research, digital market research

Exploring Post-Pandemic Health and Hygiene Habits in the US

Posted by Borderless Access on Aug 24, 2020 1:28:51 PM

A recent study conducted by Borderless Access about the impact of COVID-19 on future healthcare consultation scenario, including pre-travel healthcare consultation, found that patient behaviour and habits were significantly varied from country to country. This highlighted the notable influence of culture and social and economic realities on behaviour related to personal health.

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Topics: consumer behaviour, consumer research, healthcare MR, online research, pandemic market research, pandemic and health, healthcare research

Are home offices the future as telecommuting Takes hold?

Posted by Borderless Access on Jun 24, 2020 2:29:49 PM

The phrase “work is something you do, not something you travel to,” coined in 1995, was used as a motto by the proponents of the work arrangement where people do not commute to a place of work. The concept of working from home, also referred to as “telecommuting” in some instances, has been prevalent since several decades, but has never been mainstream. However, for the first time, we could see a drastic shift in status quo due to the current COVID-19 pandemic.

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Topics: consumer behaviour, behavioural market research, telecommuting survey, home office survey

Covid-19 - Which media channels to use to connect with consumers

Posted by Borderless Access on May 8, 2020 12:07:49 PM
 
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Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, south africa market research, digital market research, digital online research, covid-19, lockdown market research, media consumption lockdown, media consumption covid-19, south africa consumers lockdown

consumer Perception about essentials during lock down: A south african survey

Posted by Borderless Access on Apr 23, 2020 5:05:54 PM

With the lock down extension, there is a natural need for South Africans to feel secure about ongoing essential goods and services. BMi Research conducted a survey using an online panel from Borderless Access* to ascertain current perceptions on essential goods. 509 people were interviewed nationally from 12-13 April 2020.

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Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, Africa market research, south africa market research, digital online research, online research, south africa economy

Beyond The Pandemic: the Unintended Welcome Impact of the Lockdown!

Posted by Borderless Access on Apr 13, 2020 6:04:51 PM

The COVID-19 pandemic and the ensuing lock-down has had a deep influence on people’s lives universally. However, constantly, hearing and reading about the problems and hardships makes coping with the situation more difficult. At the same time, the compulsions of lock-down have forced us all to make certain changes to how we live and these have had some unintended, yet welcome impact as well. And pleasant news is always welcome, right?

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Topics: consumer behaviour, consumer attitude, digital consumer behaviour, digital market research, covid-19, digital age, advantages of digital

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