Borderless Access Wins the PAMRO (2019) Partner Paper Award

Posted by Borderless Access on Sep 10, 2019 3:02:28 PM

Flic-en-Flac, Mauritius, August 28, 2019: The 21st Pan African Media Research Organisation (PAMRO) conference, held in Flic-en-Flac, Mauritius, came to a conclusion on the 28th of August with a ceremony that recognized the best papers presented at the forum this year.

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Topics: market research, consumer behaviour, awards, consumer insights, PAMRO, Africa market research

Exploring Consumer Attitude towards Electric Vehicles in Key Emerging Markets

Posted by Borderless Access on Oct 3, 2018 4:00:00 PM

Photo: 1905 Hedag Electric Brougham from the heydays of electric vehicles

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Topics: market research, marketing research, survey, consumer behaviour, consumer preference, electric vehicles, EV, consumer attitude, electric vehicles in emerging markets, EVs in emerging markets, EV consumer sentiments, consumer research

Brand Recognition – Speculation is no substitute for solid market research

Posted by Jason Tiffer on Oct 1, 2018 2:44:00 PM

There have been incredible discoveries in the field of psychology, which affect the decision making process and also marketing sciences. Over time there have been a lot of observations, which have been replicated that allow us to see low life patterns on how people behave, how they make decisions and so on.

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Topics: market research, marketing, consumer behaviour, consumer attitude, consumer research, brand strategy, consumer psychology, advertising & communication

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