Blog

The global economy, accustomed to continuous growth has been caught unawares and unprepared by the suddenness of these unprecedented circumstances. Like most industries, the market research space is also facing hardships and uncertainty. However, as market researchers, we have the unique capacity and capability to understand the world. At a time of uncertainty, market researchers are in a unique position to contribute towards helping others rebuild.

One of the fastest growing digital payments markets in Africa, Ghana, gives the digital revolution a new meaning. The unprecedented growth of the digital economy in Ghana in recent years, especially its penetration in rural areas, speaks of the opportunities it offers in terms of social inclusion and accessibility. This is furthermore important now, where the world has adopted ‘safe distancing and digital lifestyle’ as the new normal.

With the lock down extension, there is a natural need for South Africans to feel secure about ongoing essential goods and services. BMi Research conducted a survey using an online panel from Borderless Access* to ascertain current perceptions on essential goods. 509 people were interviewed nationally from 12-13 April 2020.

As national lockdown extends, South Africans’ greatest COVID-19-related concern is the economy.  This is even more top-of-mind for most citizens than concern over their family’s health care needs, which features as their second most pressing concern.

Flic-en-Flac, Mauritius, August 28, 2019: The 21st Pan African Media Research Organisation (PAMRO) conference, held in Flic-en-Flac, Mauritius, came to a conclusion on the 28^th of August with a ceremony that recognized the best papers presented at the forum this year.

Fast internet speeds and ever increasing data bandwidths around the world have spurred the growth of video streaming services. The video streaming market falls under two broad segments, ad-supported services such as YouTube and paid and subscription based platforms such as Netflix, Amazon Prime and other on-demand video platforms.