The global economy, accustomed to continuous growth has been caught unawares and unprepared by the suddenness of these unprecedented circumstances. Like most industries, the market research space is also facing hardships and uncertainty. However, as market researchers, we have the unique capacity and capability to understand the world. At a time of uncertainty, market researchers are in a unique position to contribute towards helping others rebuild.
Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, south africa market research, digital market research, digital online research, covid-19, lockdown market research, media consumption lockdown, media consumption covid-19, south africa consumers lockdown
One of the fastest growing digital payments markets in Africa, Ghana, gives the digital revolution a new meaning. The unprecedented growth of the digital economy in Ghana in recent years, especially its penetration in rural areas, speaks of the opportunities it offers in terms of social inclusion and accessibility. This is furthermore important now, where the world has adopted ‘safe distancing and digital lifestyle’ as the new normal.
Topics: digital consumer behaviour, consumer insights, Africa market research, digital research, digital market research, digital online research, economic survey, digital payments survey, ghana digital payments, ghana digital payments consumer preference
With the lock down extension, there is a natural need for South Africans to feel secure about ongoing essential goods and services. BMi Research conducted a survey using an online panel from Borderless Access* to ascertain current perceptions on essential goods. 509 people were interviewed nationally from 12-13 April 2020.
Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, Africa market research, south africa market research, digital online research, online research, south africa economy
As national lockdown extends, South Africans’ greatest COVID-19-related concern is the economy. This is even more top-of-mind for most citizens than concern over their family’s health care needs, which features as their second most pressing concern.
Topics: market research, consumer behaviour, consumer research, consumer insights, Africa market research, south africa market research, south africa spending habits, south africa economy, south africa economic survey, covid-19
Flic-en-Flac, Mauritius, August 28, 2019: The 21st Pan African Media Research Organisation (PAMRO) conference, held in Flic-en-Flac, Mauritius, came to a conclusion on the 28th of August with a ceremony that recognized the best papers presented at the forum this year.
Fast internet speeds and ever increasing data bandwidths around the world have spurred the growth of video streaming services. The video streaming market falls under two broad segments, ad-supported services such as YouTube and paid and subscription based platforms such as Netflix, Amazon Prime and other on-demand video platforms.
Topics: consumer research, consumer insights, video streaming, video streaming market, video streaming viewers, video-on-demand viewers, video on demand audience, video-on-demand consumer research study