The year 2020 has been an anomaly in all senses. This also applies to people’s interaction with various media platforms, both digital and traditional. The fact that for the first time a large section of the global population is spending a lot more time indoors compared to before most likely has had an impact on how we are consuming advertisements and other product and brand messaging.
Consumer Media Platform Preferences in 2020 among Indian and Singaporean Consumers
Topics: consumer preference, consumer research, digital market research, digital online research, digital consumer insights, brand marketing, India consumer insights, APAC consumer insights
Tracking Changes to Consumer Shopping Behaviour in the US Since the Pandemic
In the United States, the response to the coronavirus has varied from state to state. Over the last 6 months, most stores and shops have opened up for businesses but subjected to change based on the situation, as explained in this report. At the same time, the pandemic has also had an impact on how people shop.
Topics: consumer preference, consumer research, consumer insights, digital market research, digital online research, pandemic market research
Exploring Post-Pandemic Work Scenario among US Working Professionals
The words “job loss” have been used quite frequently with the word pandemic in 2020. The pandemic has also dramatically changed the way people work. Telecommuting has become the new normal and it is likely to stay that way for the foreseeable future. In this scenario, we conducted an online study in the US, and other parts of the world, to learn how the pandemic and the accompanying lockdown have affected the work-life of white-collar working professionals. The results of the study give us a good idea about the current state of work-life compared to the rest of the world.
Topics: marketing research, consumer behaviour, consumer preference, consumer research, digital online research, online research
Covid-19 - Which media channels to use to connect with consumers
Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, south africa market research, digital market research, digital online research, covid-19, lockdown market research, media consumption lockdown, media consumption covid-19, south africa consumers lockdown
consumer Perception about essentials during lock down: A south african survey
With the lock down extension, there is a natural need for South Africans to feel secure about ongoing essential goods and services. BMi Research conducted a survey using an online panel from Borderless Access* to ascertain current perceptions on essential goods. 509 people were interviewed nationally from 12-13 April 2020.
Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, Africa market research, south africa market research, digital online research, online research, south africa economy
Exploring Consumer Attitude towards Electric Vehicles in Key Emerging Markets
Topics: market research, marketing research, survey, consumer behaviour, consumer preference, electric vehicles, EV, consumer attitude, electric vehicles in emerging markets, EVs in emerging markets, EV consumer sentiments, consumer research