Finding ourselves in the middle of a global pandemic has been a shock. We’ve spent a lot of time fine-tuning ways in which we can prevent ourselves from catching the virus. COVID-19 has prompted many of us to examine our health, with 63% of people around the world reporting that coronavirus has encouraged them to seriously consider their levels of health and fitness. We’ve taken a closer look at global changes with regard to general health, hygiene and fitness, with a special focus on Nigeria and South Africa.
Sub-Saharan Africans increase healthy habits to beat the virus
Topics: consumer behaviour, consumer research, Africa market research, digital market research
Has the Middle East become healthier since the pandemic?
Worldwide nearly two-thirds of people claim to be taking their personal health and fitness habits more seriously since the onset of the coronavirus pandemic. We have taken a closer look at how people living in the Middle East have altered their routines, with a focus on the Kingdom of Saudi Arabia, the United Arab Emirates and Egypt.
Topics: consumer research, digital research, digital market research, middle east market research, healthcare research, lifestyle research
Exploring Post-Pandemic Health and Hygiene Habits in the US
A recent study conducted by Borderless Access about the impact of COVID-19 on future healthcare consultation scenario, including pre-travel healthcare consultation, found that patient behaviour and habits were significantly varied from country to country. This highlighted the notable influence of culture and social and economic realities on behaviour related to personal health.
Topics: consumer behaviour, consumer research, healthcare MR, online research, pandemic market research, pandemic and health, healthcare research
COVID-19: Top concerns for South African consumers
As national lockdown extends, South Africans’ greatest COVID-19-related concern is the economy. This is even more top-of-mind for most citizens than concern over their family’s health care needs, which features as their second most pressing concern.
Topics: market research, consumer behaviour, consumer research, consumer insights, Africa market research, south africa market research, south africa spending habits, south africa economy, south africa economic survey, covid-19
Video on Demand – the Race to Becoming the King of the Video-Streaming Hill
Fast internet speeds and ever increasing data bandwidths around the world have spurred the growth of video streaming services. The video streaming market falls under two broad segments, ad-supported services such as YouTube and paid and subscription based platforms such as Netflix, Amazon Prime and other on-demand video platforms.
Topics: consumer research, consumer insights, video streaming, video streaming market, video streaming viewers, video-on-demand viewers, video on demand audience, video-on-demand consumer research study
Exploring Consumer Attitude towards Electric Vehicles in Key Emerging Markets
Topics: market research, marketing research, survey, consumer behaviour, consumer preference, electric vehicles, EV, consumer attitude, electric vehicles in emerging markets, EVs in emerging markets, EV consumer sentiments, consumer research
Brand Recognition – Speculation is no substitute for solid market research
There have been incredible discoveries in the field of psychology, which affect the decision making process and also marketing sciences. Over time there have been a lot of observations, which have been replicated that allow us to see low life patterns on how people behave, how they make decisions and so on.
Topics: market research, marketing, consumer behaviour, consumer attitude, consumer research, brand strategy, consumer psychology, advertising & communication