Blog

Consumer Healthcare Landscape

Borderless Access research shows that consumer healthcare products such as analgesics, oral healthcare, wound care, skincare, and others are increasing in popularity among customers, which contributes significantly to the growth of the market.

With increasing product awareness and marketing by key players in emerging economies, sales volume in the over-the-counter (OTC) consumer healthcare market will further increase steadily over the coming years.

Buyers are progressively responsible for their choices as they perceive the better results that accompany it. They pay more using cash on hand and have choices that are powered by industry-specific innovation.

COVID-19 has played havoc on people’s working lives around the world. We have taken a closer look at how the pandemic has affected people working in the Middle East, specifically in the United Arab Emirates, the Kingdom of Saudi Arabia and Egypt.

The world under lockdown due to the COVID-19 pandemic has been unusual for all living beings across the globe, be it the changes in habits of working professionals or the consumer expectations from brands or the unintended but positive changes that it brought in our lives. So, how can festive celebrations not be unusual? Muslims worldwide are experiencing a very unusual Ramadan this year. The impact of COVID-19 and the lockdown have naturally resulted in vast changes to the holy month globally.

Das Coronavirus, international auch unter COVID-19 bekannt, hält seit Wochen die Welt in Atem und diktiert jeher sämtliche Bereiche gesellschaftlichen und wirtschaftlichen Lebens. Wie reagieren Verbraucher und welche Auswirkungen hat COVID-19 auf ihr Konsumverhalten? Max Czycholl von Borderless Access ist diesen und weiteren Fragen in einer globalen Studie nachgegangen.

The global economy, accustomed to continuous growth has been caught unawares and unprepared by the suddenness of these unprecedented circumstances. Like most industries, the market research space is also facing hardships and uncertainty. However, as market researchers, we have the unique capacity and capability to understand the world. At a time of uncertainty, market researchers are in a unique position to contribute towards helping others rebuild.

This past month's lockdown has had an interesting impact on how South Africans consume media. Coupled with the millions of South Africans staying home and the need for ongoing information about the coronavirus, South African media expectations have changed. By the end of March 2020, South Africa had a total of 1,353 COVID-19 cases and five deaths. One month on, we enter stage four of the South African lockdown with these numbers soaring to 5,350 cases and 103 deaths.