Assessing the Effectiveness of Cricket Advertising in India through IPL

Posted by Borderless Access on May 31, 2019 4:10:14 PM

The 2019 Indian Premier League generated the usual, high-level of excitement amongst its audience and engagement levels were naturally high. Not surprisingly, IPL 2019 attracted massive advertising interest on both traditional and social media platforms, with more than 90 advertisers pitching a myriad of brands and products.

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Topics: market research, syndicated report, syndicated research, advertising research, cricket research, cricket advertising, IPL advertising, ICC cricket world cup advertising

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