Making a Case for Digital Online Research in Africa with Unilever – A Case Study

Posted by Borderless Access on Mar 19, 2020 3:20:58 PM

The last 10 years will go down in history as the decade when the digital age actually took root. This was the year the world was, for the first time, dominated by internet-driven things, from social media to smartphones; voice-enabled devices to augmented and virtual reality; and everything else associated with them. And their influence on our society as a whole was and continues to be all-encompassing.

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Topics: market research, digital consumer behaviour, artificial intelligence market research, Africa market research, south africa market research, digital research, digital market research, digital online research, africa unilever, digital data collection

How is market research evolving in a digital, AI-led marketing world?

Posted by Borderless Access on Nov 28, 2018 2:01:55 PM

The world today is exceedingly digital, especially with the internet, smartphones, the internet of things and machine learning playing a major role in connecting people and brands alike. Global smartphone penetration is expected to reach 40% by 2020 – a truly staggering figure in terms of a sheer number of people with smartphones.

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Topics: market research, market research industry, machine learning market research, behavioural market research, emotional market research, digital consumer behaviour, adaptive research, AI-based sampling

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