How is market research evolving in a digital, AI-led marketing world?

Posted by Borderless Access on Nov 28, 2018 2:01:55 PM

The world today is exceedingly digital, especially with the internet, smartphones, the internet of things and machine learning playing a major role in connecting people and brands alike. Global smartphone penetration is expected to reach 40% by 2020 – a truly staggering figure in terms of a sheer number of people with smartphones.

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Topics: market research, market research industry, machine learning market research, behavioural market research, emotional market research, digital consumer behaviour, adaptive research, AI-based sampling

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