The lowdown on lockdown: how consumer media consumption habits have changed in the Middle East

Posted by Borderless Access on Dec 16, 2020 3:10:14 PM

In the Middle East, when we look at brand and advertising reach, digital media sources strike a hard punch than the traditional avenues of radio and television. The move to digital platforms is more widespread in this region (looking specifically at the United Arab Emirates and Saudi Arabia) than it is in other areas of the world.

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Topics: digital market research, digital online research, middle east market research, digital consumer insights, middle east consumer research, consumer media research

Consumer Media Platform Preferences in 2020 among Indian and Singaporean Consumers

Posted by Borderless Access on Dec 11, 2020 6:42:56 PM

The year 2020 has been an anomaly in all senses. This also applies to people’s interaction with various media platforms, both digital and traditional. The fact that for the first time a large section of the global population is spending a lot more time indoors compared to before most likely has had an impact on how we are consuming advertisements and other product and brand messaging.

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Topics: consumer preference, consumer research, digital market research, digital online research, digital consumer insights, brand marketing, India consumer insights, APAC consumer insights

Surfing the tides: digital media has come out tops in post-lockdown Africa

Posted by Borderless Access on Dec 9, 2020 2:40:30 PM

 

Social media enjoys high exposure in Africa

Of all the communication channels available today, social media is the channel that most people claim they have been exposed to in terms of brand and advertising messages, since Covid-19. This exposure to social media is particularly high in Africa, with South Africa, Kenya and Nigeria leading the pack in this regard. These African countries claim to be much more exposed to digital media in general than the rest of the world does, and less to physical magazines than their global counterparts.

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Topics: social media behavior, consumer research, africa and pandemic, africa digital market reseearch, digital consumer insights, social media exposure in africa, africa social media insights

Borderless Access erweitert sein Team um 10 % zur Unterstützung des neu gegründeten Healthcare-Geschäfts - BA Health

Posted by Borderless Access on Nov 3, 2020 2:57:33 PM
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Topics: market research, smartsight, consumer insights, ba health, ba insightz, digital consumer insights

Borderless Access Expands Team by 10% to Support Newly Formed Healthcare Business – BA Health

Posted by Borderless Access on Nov 3, 2020 11:47:24 AM

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Topics: smartsight, panel solutions, ba health, ba insightz, digital consumer insights, healthcare insights

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