Has your offline tracker gone ‘off-track’ during this lockdown?

Posted by Borderless Access on Jun 1, 2020 3:53:42 PM

Since the inception of market research, agencies, marketers, and brand managers have relied on brand trackers to measure brand and competitor performance.

Read More

Topics: research panels, digital market research, digital online research, online research, tracker, tracker studies, research trackers

Borderless Access expands its leadership team to build and offer ‘next-generation solutions in Pharma research and Healthcare analytics’.

Posted by Borderless Access on May 29, 2020 3:09:45 PM

Bangalore, India, May 18, 2020: Borderless Access, the digital market research company, has announced the appointment of Mahesh Lingaiah, as Associate Vice President- Healthcare Services with its aim to expand its healthcare research and analytics portfolio further. A healthcare research expert and a strategist, Mahesh comes with over 18 years of experience, in the verticals of business research and analytics, pharmaceutical manufacturing, KPO, and BPO, with experience in the global healthcare industry spanning the US, EU, Japan, Africa, and South Asia.

Read More

Topics: healthcare market research, healthcare MR, new appointment, digital market research

Exploring Nigerian Consumer Payment Preferences and Trends

Posted by Borderless Access on May 28, 2020 7:20:24 PM

Nigeria, the largest economy in the continent of Africa, still remains a largely cash-dominated society. As per one report by Access Bank Plc, over 40 million Nigerians do not have a bank account. However, the Central Bank of Nigeria has implemented several measures to encourage people to become part of the country’s regulated financial system, including implementing the National Financial Inclusion Strategy and launching of Payment Service Banks. Thanks to these measures, financial inclusion has improved, with an 11% increase in active bank accounts as of early 2020.

Read More

Topics: Africa market research, digital market research, digital online research, nigeria payment trends, africa payment trends, digital payment trends, consumer payment preferences nigeria, popular payment modes nigeria, frequently used payment modes nigeria

Tackling Lockdown Blues with Unhindered Insights Using Digital Research

Posted by Borderless Access on May 13, 2020 3:53:56 PM

The global economy, accustomed to continuous growth has been caught unawares and unprepared by the suddenness of these unprecedented circumstances. Like most industries, the market research space is also facing hardships and uncertainty. However, as market researchers, we have the unique capacity and capability to understand the world. At a time of uncertainty, market researchers are in a unique position to contribute towards helping others rebuild.

Read More

Topics: research panels, panel solutions, consumer insights, virtual panels, digital market research, covid-19, lockdown market research

Consumer perceptions of digital payment methods: South Africa

Posted by Borderless Access on May 12, 2020 5:59:01 PM

As digitization makes its way into Africa across sectors and industries, digital payment methods are being offered as safe and convenient alternatives to traditional options.

Read More

Topics: south africa market research, digital research, digital market research, digital online research, south africa spending habits, south africa economy, south africa economic survey, digital payments survey, south africa digital payments survey, south africa digital payments research

Covid-19 - Which media channels to use to connect with consumers

Posted by Borderless Access on May 8, 2020 12:07:49 PM
 
Read More

Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, south africa market research, digital market research, digital online research, covid-19, lockdown market research, media consumption lockdown, media consumption covid-19, south africa consumers lockdown

Exploring Consumer Perception of Digital Payment Methods in Ghana

Posted by Borderless Access on May 6, 2020 5:33:27 PM

One of the fastest growing digital payments markets in Africa, Ghana, gives the digital revolution a new meaning. The unprecedented growth of the digital economy in Ghana in recent years, especially its penetration in rural areas, speaks of the opportunities it offers in terms of social inclusion and accessibility. This is furthermore important now, where the world has adopted ‘safe distancing and digital lifestyle’ as the new normal.

Read More

Topics: digital consumer behaviour, consumer insights, Africa market research, digital research, digital market research, digital online research, economic survey, digital payments survey, ghana digital payments, ghana digital payments consumer preference

Media Consumption During Lockdown: A South African Survey

Posted by Borderless Access on May 4, 2020 12:22:29 PM

This past month's lockdown has had an interesting impact on how South Africans consume media. Coupled with the millions of South Africans staying home and the need for ongoing information about the coronavirus, South African media expectations have changed. By the end of March 2020, South Africa had a total of 1,353 COVID-19 cases and five deaths. One month on, we enter stage four of the South African lockdown with these numbers soaring to 5,350 cases and 103 deaths.

Read More

Topics: Africa market research, south africa market research, digital research, digital market research, digital online research, south africa economy, covid-19, lockdown market research

COVID-19 - How brands can support South African consumers

Posted by Borderless Access on Apr 30, 2020 4:38:41 PM
With every aspect of their lives being affected by the impact of COVID-19 and the national lockdown, consumers are expecting more from their brands than ever before. As the estimated drop in South Africa's economy grows, disposable money is tighter than before, for almost every citizen.
Read More

Topics: research panels, market research, online transactions, brand strategy, south africa market research, digital market research, south africa economy, south africa economic survey, covid-19

Easter Un-Usual: Post-COVID-19 Lockdown Survey in south africa

Posted by Borderless Access on Apr 20, 2020 5:32:45 PM
Read More

Topics: research panels, market research, digital consumer behaviour, consumer insights, Africa market research, south africa market research, digital research, digital market research, covid-19

Recent Posts

Posts by Tag

See all

Subscribe Here!