As South Africa, along with the rest of the world, strives to jump-start the economy after its unprecedented hiatus, Borderless Access shares the financial and banking behaviour of our citizens. We provide a glimpse into how South Africans bank, what financial decisions they have made, both pre and during COVID-19, and understand where they invest their hard-earned money.
Topics: Africa market research, south africa market research, digital research, digital market research, south africa spending habits, south africa economy, south africa economic survey, digital payments survey, south africa banking survey
Liquor stores nationally are witnessing enormous queues and hefty sales as lockdown level 3 marks a lifting of the ban on alcohol sales. However, the market is expected to witness a shift in the consumers’ alcohol-buying behaviour as they settle into level 3. Borderless Access therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry.
Topics: designing market research studies, digital consumer behaviour, south africa market research, digital research, digital market research, digital online research, digital data collection, alcohol consumption south africa covid, alcohol purchase south africa covid
Topics: consumer attitude, behavioural market research, digital consumer behaviour, Africa market research, digital market research, africa payment trends, Kenya digital payment, kenya market research, kenya digital market research, kenya payments market
Since the inception of market research, agencies, marketers, and brand managers have relied on brand trackers to measure brand and competitor performance.
Bangalore, India, May 18, 2020: Borderless Access, the digital market research company, has announced the appointment of Mahesh Lingaiah, as Associate Vice President- Healthcare Services with its aim to expand its healthcare research and analytics portfolio further. A healthcare research expert and a strategist, Mahesh comes with over 18 years of experience, in the verticals of business research and analytics, pharmaceutical manufacturing, KPO, and BPO, with experience in the global healthcare industry spanning the US, EU, Japan, Africa, and South Asia.
Nigeria, the largest economy in the continent of Africa, still remains a largely cash-dominated society. As per one report by Access Bank Plc, over 40 million Nigerians do not have a bank account. However, the Central Bank of Nigeria has implemented several measures to encourage people to become part of the country’s regulated financial system, including implementing the National Financial Inclusion Strategy and launching of Payment Service Banks. Thanks to these measures, financial inclusion has improved, with an 11% increase in active bank accounts as of early 2020.
Topics: Africa market research, digital market research, digital online research, nigeria payment trends, africa payment trends, digital payment trends, consumer payment preferences nigeria, popular payment modes nigeria, frequently used payment modes nigeria
The global economy, accustomed to continuous growth has been caught unawares and unprepared by the suddenness of these unprecedented circumstances. Like most industries, the market research space is also facing hardships and uncertainty. However, as market researchers, we have the unique capacity and capability to understand the world. At a time of uncertainty, market researchers are in a unique position to contribute towards helping others rebuild.
As digitization makes its way into Africa across sectors and industries, digital payment methods are being offered as safe and convenient alternatives to traditional options.
Topics: south africa market research, digital research, digital market research, digital online research, south africa spending habits, south africa economy, south africa economic survey, digital payments survey, south africa digital payments survey, south africa digital payments research
Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, south africa market research, digital market research, digital online research, covid-19, lockdown market research, media consumption lockdown, media consumption covid-19, south africa consumers lockdown
One of the fastest growing digital payments markets in Africa, Ghana, gives the digital revolution a new meaning. The unprecedented growth of the digital economy in Ghana in recent years, especially its penetration in rural areas, speaks of the opportunities it offers in terms of social inclusion and accessibility. This is furthermore important now, where the world has adopted ‘safe distancing and digital lifestyle’ as the new normal.
Topics: digital consumer behaviour, consumer insights, Africa market research, digital research, digital market research, digital online research, economic survey, digital payments survey, ghana digital payments, ghana digital payments consumer preference