Sub-Saharan marketers dance to a digital tune

Posted by Borderless Access on Jan 15, 2021 3:07:49 PM

Kenya and Nigeria cautiously optimistic in their marketing endeavours

Covid-19 has turned the world upside down for almost every industry. The marketing industry is no exception. Globally, close to half of marketers have reduced their marketing activities for the meantime, aiming to increase them to full capacity again in the future. From a Sub-Saharan perspective, we see Kenya and Nigeria following this trend, while the South African shows more polarization: On the one hand some marketers have reduced their activities altogether while some on the other hand have actually increased them during the evolution of the pandemic.

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Topics: marketing research, Africa market research, digital market research, consumer media research

Digital vs Traditional: Media Platform Preferences among US Consumer in 2020

Posted by Borderless Access on Jan 15, 2021 2:15:06 PM

With each passing day, there is a growing choice of platforms for people to consume news, entertainment, sports and engage socially on. At the same time, this leaves marketers and brands with a difficult choice of having to choose between the various platforms or prioritize one over the year. Thanks to the unusual year 2020, consumer habits have further changed, making the task of marketing and advertising even more difficult.

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Topics: consumer research, digital market research, consumer media research

The lowdown on lockdown: how consumer media consumption habits have changed in the Middle East

Posted by Borderless Access on Dec 16, 2020 3:10:14 PM

In the Middle East, when we look at brand and advertising reach, digital media sources strike a hard punch than the traditional avenues of radio and television. The move to digital platforms is more widespread in this region (looking specifically at the United Arab Emirates and Saudi Arabia) than it is in other areas of the world.

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Topics: digital market research, digital online research, middle east market research, digital consumer insights, middle east consumer research, consumer media research

Consumer Media Platform Preferences in 2020 among Indian and Singaporean Consumers

Posted by Borderless Access on Dec 11, 2020 6:42:56 PM

The year 2020 has been an anomaly in all senses. This also applies to people’s interaction with various media platforms, both digital and traditional. The fact that for the first time a large section of the global population is spending a lot more time indoors compared to before most likely has had an impact on how we are consuming advertisements and other product and brand messaging.

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Topics: consumer preference, consumer research, digital market research, digital online research, digital consumer insights, brand marketing, India consumer insights, APAC consumer insights

Tracking Changes to Consumer Shopping Behaviour in the US Since the Pandemic

Posted by Borderless Access on Oct 13, 2020 8:33:19 PM

In the United States, the response to the coronavirus has varied from state to state. Over the last 6 months, most stores and shops have opened up for businesses but subjected to change based on the situation, as explained in this report. At the same time, the pandemic has also had an impact on how people shop.

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Topics: consumer preference, consumer research, consumer insights, digital market research, digital online research, pandemic market research

Sub-Saharan Africans increase healthy habits to beat the virus

Posted by Borderless Access on Sep 1, 2020 11:38:59 AM

Finding ourselves in the middle of a global pandemic has been a shock. We’ve spent a lot of time fine-tuning ways in which we can prevent ourselves from catching the virus. COVID-19 has prompted many of us to examine our health, with 63% of people around the world reporting that coronavirus has encouraged them to seriously consider their levels of health and fitness. We’ve taken a closer look at global changes with regard to general health, hygiene and fitness, with a special focus on Nigeria and South Africa.

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Topics: consumer behaviour, consumer research, Africa market research, digital market research

Has the Middle East become healthier since the pandemic?

Posted by Borderless Access on Sep 1, 2020 11:37:58 AM

Worldwide nearly two-thirds of people claim to be taking their personal health and fitness habits more seriously since the onset of the coronavirus pandemic. We have taken a closer look at how people living in the Middle East have altered their routines, with a focus on the Kingdom of Saudi Arabia, the United Arab Emirates and Egypt.

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Topics: consumer research, digital research, digital market research, middle east market research, healthcare research, lifestyle research

Post-Pandemic Outlook on Personal Health in the UK and Germany

Posted by Borderless Access on Aug 24, 2020 1:21:35 PM

In a recent online study conducted by Borderless Access about changing healthcare consultation scenario, including pre-travel healthcare consultation due to COVID-19, we found that patient behaviour and habits were significantly varied between respondents in the UK and Germany. This highlighted the notable influence ‘culture’ has on behaviour related to personal health.

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Topics: europe market research, digital market research, digital online research, online research, pandemic market research, pandemic and health

Money makes the world go round: Understanding financial behaviour in South Africa

Posted by Borderless Access on Jun 24, 2020 1:01:28 PM

As South Africa, along with the rest of the world, strives to jump-start the economy after its unprecedented hiatus, Borderless Access shares the financial and banking behaviour of our citizens. We provide a glimpse into how South Africans bank, what financial decisions they have made, both pre and during COVID-19, and understand where they invest their hard-earned money.

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Topics: Africa market research, south africa market research, digital research, digital market research, south africa spending habits, south africa economy, south africa economic survey, digital payments survey, south africa banking survey

Liquor bounces back: Anticipated alcohol consumption post lockdown

Posted by Borderless Access on Jun 16, 2020 2:35:19 PM

Liquor stores nationally are witnessing enormous queues and hefty sales as lockdown level 3 marks a lifting of the ban on alcohol sales. However, the market is expected to witness a shift in the consumers’ alcohol-buying behaviour as they settle into level 3. Borderless Access therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry.

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Topics: designing market research studies, digital consumer behaviour, south africa market research, digital research, digital market research, digital online research, digital data collection, alcohol consumption south africa covid, alcohol purchase south africa covid

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