Misperceptions of digital online research, and how these are overcome

Posted by Borderless Access on Jan 17, 2020 4:04:18 PM

Digital online research is without doubt the optimum way to gather research and uncover insights in the African continent. Yet it is taking time to gain traction. Ejaz Mirza of Borderless Access discusses some of the misperceptions that exist around the industry - and how progressive service providers are addressing these.

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Topics: PAMRO, digital market research, digital online research, online research, digital data collection, Ornico

Digital online research advances, but Africa lags behind

Posted by Borderless Access on Dec 17, 2019 12:15:11 PM

Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that, paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could.

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Topics: Africa market research, south africa market research, digital research, digital market research

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