Has the Pandemic Changed Shopping Habits in Germany and the UK?

Posted by Borderless Access on Oct 13, 2020 8:36:28 PM

Shops and stores have been mostly open across Germany and the UK since the last few months when lockdown measures were relaxed. However, it has not been business as usual for most shop owners. As per a report, there were “no lines” and “no crowds” when an Ikea branch in the Germany city of Cologne opened. According to experts, consumers’ mindsets have changed from a “gain” to a “maintain” mentality during the pandemic. In other words, people are avoiding stepping out of the house unless necessary to lower the risk of catching the virus.

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Topics: consumer research, consumer insights, digital research, digital online research, pandemic market research, shopping behaviour, shopping habits

Tracking Changes to Consumer Shopping Behaviour in the US Since the Pandemic

Posted by Borderless Access on Oct 13, 2020 8:33:19 PM

In the United States, the response to the coronavirus has varied from state to state. Over the last 6 months, most stores and shops have opened up for businesses but subjected to change based on the situation, as explained in this report. At the same time, the pandemic has also had an impact on how people shop.

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Topics: consumer preference, consumer research, consumer insights, digital market research, digital online research, pandemic market research

Exploring Post-Pandemic Work Scenario among US Working Professionals

Posted by Borderless Access on Oct 6, 2020 1:34:40 PM

The words “job loss” have been used quite frequently with the word pandemic in 2020. The pandemic has also dramatically changed the way people work. Telecommuting has become the new normal and it is likely to stay that way for the foreseeable future. In this scenario, we conducted an online study in the US, and other parts of the world, to learn how the pandemic and the accompanying lockdown have affected the work-life of white-collar working professionals. The results of the study give us a good idea about the current state of work-life compared to the rest of the world.

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Topics: marketing research, consumer behaviour, consumer preference, consumer research, digital online research, online research

Post-Pandemic Outlook on Personal Health in the UK and Germany

Posted by Borderless Access on Aug 24, 2020 1:21:35 PM

In a recent online study conducted by Borderless Access about changing healthcare consultation scenario, including pre-travel healthcare consultation due to COVID-19, we found that patient behaviour and habits were significantly varied between respondents in the UK and Germany. This highlighted the notable influence ‘culture’ has on behaviour related to personal health.

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Topics: europe market research, digital market research, digital online research, online research, pandemic market research, pandemic and health

Liquor bounces back: Anticipated alcohol consumption post lockdown

Posted by Borderless Access on Jun 16, 2020 2:35:19 PM

Liquor stores nationally are witnessing enormous queues and hefty sales as lockdown level 3 marks a lifting of the ban on alcohol sales. However, the market is expected to witness a shift in the consumers’ alcohol-buying behaviour as they settle into level 3. Borderless Access therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry.

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Topics: designing market research studies, digital consumer behaviour, south africa market research, digital research, digital market research, digital online research, digital data collection, alcohol consumption south africa covid, alcohol purchase south africa covid

Has your offline tracker gone ‘off-track’ during this lockdown?

Posted by Borderless Access on Jun 1, 2020 3:53:42 PM

Since the inception of market research, agencies, marketers, and brand managers have relied on brand trackers to measure brand and competitor performance.

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Topics: research panels, digital market research, digital online research, online research, tracker, tracker studies, research trackers

Exploring Nigerian Consumer Payment Preferences and Trends

Posted by Borderless Access on May 28, 2020 7:20:24 PM

Nigeria, the largest economy in the continent of Africa, still remains a largely cash-dominated society. As per one report by Access Bank Plc, over 40 million Nigerians do not have a bank account. However, the Central Bank of Nigeria has implemented several measures to encourage people to become part of the country’s regulated financial system, including implementing the National Financial Inclusion Strategy and launching of Payment Service Banks. Thanks to these measures, financial inclusion has improved, with an 11% increase in active bank accounts as of early 2020.

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Topics: Africa market research, digital market research, digital online research, nigeria payment trends, africa payment trends, digital payment trends, consumer payment preferences nigeria, popular payment modes nigeria, frequently used payment modes nigeria

Consumer perceptions of digital payment methods: South Africa

Posted by Borderless Access on May 12, 2020 5:59:01 PM

As digitization makes its way into Africa across sectors and industries, digital payment methods are being offered as safe and convenient alternatives to traditional options.

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Topics: south africa market research, digital research, digital market research, digital online research, south africa spending habits, south africa economy, south africa economic survey, digital payments survey, south africa digital payments survey, south africa digital payments research

Covid-19 - Which media channels to use to connect with consumers

Posted by Borderless Access on May 8, 2020 12:07:49 PM
 
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Topics: consumer behaviour, consumer preference, digital consumer behaviour, consumer insights, south africa market research, digital market research, digital online research, covid-19, lockdown market research, media consumption lockdown, media consumption covid-19, south africa consumers lockdown

Exploring Consumer Perception of Digital Payment Methods in Ghana

Posted by Borderless Access on May 6, 2020 5:33:27 PM

One of the fastest growing digital payments markets in Africa, Ghana, gives the digital revolution a new meaning. The unprecedented growth of the digital economy in Ghana in recent years, especially its penetration in rural areas, speaks of the opportunities it offers in terms of social inclusion and accessibility. This is furthermore important now, where the world has adopted ‘safe distancing and digital lifestyle’ as the new normal.

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Topics: digital consumer behaviour, consumer insights, Africa market research, digital research, digital market research, digital online research, economic survey, digital payments survey, ghana digital payments, ghana digital payments consumer preference

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