Money makes the world go round: Understanding financial behaviour in South Africa

Posted by Borderless Access on Jun 24, 2020 1:01:28 PM

As South Africa, along with the rest of the world, strives to jump-start the economy after its unprecedented hiatus, Borderless Access shares the financial and banking behaviour of our citizens. We provide a glimpse into how South Africans bank, what financial decisions they have made, both pre and during COVID-19, and understand where they invest their hard-earned money.

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Topics: Africa market research, south africa market research, digital research, digital market research, south africa spending habits, south africa economy, south africa economic survey, digital payments survey, south africa banking survey

Liquor bounces back: Anticipated alcohol consumption post lockdown

Posted by Borderless Access on Jun 16, 2020 2:35:19 PM

Liquor stores nationally are witnessing enormous queues and hefty sales as lockdown level 3 marks a lifting of the ban on alcohol sales. However, the market is expected to witness a shift in the consumers’ alcohol-buying behaviour as they settle into level 3. Borderless Access therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry.

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Topics: designing market research studies, digital consumer behaviour, south africa market research, digital research, digital market research, digital online research, digital data collection, alcohol consumption south africa covid, alcohol purchase south africa covid

Consumer perceptions of digital payment methods: South Africa

Posted by Borderless Access on May 12, 2020 5:59:01 PM

As digitization makes its way into Africa across sectors and industries, digital payment methods are being offered as safe and convenient alternatives to traditional options.

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Topics: south africa market research, digital research, digital market research, digital online research, south africa spending habits, south africa economy, south africa economic survey, digital payments survey, south africa digital payments survey, south africa digital payments research

Exploring Consumer Perception of Digital Payment Methods in Ghana

Posted by Borderless Access on May 6, 2020 5:33:27 PM

One of the fastest growing digital payments markets in Africa, Ghana, gives the digital revolution a new meaning. The unprecedented growth of the digital economy in Ghana in recent years, especially its penetration in rural areas, speaks of the opportunities it offers in terms of social inclusion and accessibility. This is furthermore important now, where the world has adopted ‘safe distancing and digital lifestyle’ as the new normal.

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Topics: digital consumer behaviour, consumer insights, Africa market research, digital research, digital market research, digital online research, economic survey, digital payments survey, ghana digital payments, ghana digital payments consumer preference

Media Consumption During Lockdown: A South African Survey

Posted by Borderless Access on May 4, 2020 12:22:29 PM

This past month's lockdown has had an interesting impact on how South Africans consume media. Coupled with the millions of South Africans staying home and the need for ongoing information about the coronavirus, South African media expectations have changed. By the end of March 2020, South Africa had a total of 1,353 COVID-19 cases and five deaths. One month on, we enter stage four of the South African lockdown with these numbers soaring to 5,350 cases and 103 deaths.

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Topics: Africa market research, south africa market research, digital research, digital market research, digital online research, south africa economy, covid-19, lockdown market research

Easter Un-Usual: Post-COVID-19 Lockdown Survey in south africa

Posted by Borderless Access on Apr 20, 2020 5:32:45 PM
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Topics: research panels, market research, digital consumer behaviour, consumer insights, Africa market research, south africa market research, digital research, digital market research, covid-19

Online market research: Transitioning 'proactively' not reactively

Posted by Borderless Access on Apr 7, 2020 2:01:36 PM

In times of crisis, there are two paths to take: Reactive or Proactive. It is entirely understandable (and much more common) for businesses and individuals to take the reactive path.

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Topics: digital consumer behaviour, Africa market research, south africa market research, digital research, digital market research, digital online research

Making a Case for Digital Online Research in Africa with Unilever – A Case Study

Posted by Borderless Access on Mar 19, 2020 3:20:58 PM

The last 10 years will go down in history as the decade when the digital age actually took root. This was the year the world was, for the first time, dominated by internet-driven things, from social media to smartphones; voice-enabled devices to augmented and virtual reality; and everything else associated with them. And their influence on our society as a whole was and continues to be all-encompassing.

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Topics: market research, digital consumer behaviour, artificial intelligence market research, Africa market research, south africa market research, digital research, digital market research, digital online research, africa unilever, digital data collection

Why digital online research can offer Africa advantageous insight

Posted by Borderless Access on Jan 17, 2020 2:58:21 PM

Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods, says Ejaz Mirza, AVP client development of Middle East and Africa at Borderless Access.

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Topics: adaptive research, digital research, digital online research, africa unilever, online research, digital data collection

Digital online research advances, but Africa lags behind

Posted by Borderless Access on Dec 17, 2019 12:15:11 PM

Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that, paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could.

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Topics: Africa market research, south africa market research, digital research, digital market research

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