Mapping the global adoption of electric two-wheelers, barriers, consumer preferences and expectations.
A million-dollar question today is how soon the world will shift to electrified transportation and how the competitive dynamics in the global automobile market will change as a result. Scientists, policymakers, and industry experts around the world have been advocating for the electrification of road transportation as a strategy to reduce dependency on oil, CO2 emissions, and urban air pollution. However, electric four-wheelers (E4Ws) has their own set of challenges, as a result, electric two-wheelers (E2Ws) such as e-bikes, e-scooters, and e-motorcycles may offer more immediate opportunities for electrification of road transport, particularly in urban areas.
Read More
Topics:
marketing,
consumer behaviour,
electric vehicles,
EV consumer sentiments,
consumer research,
digital research,
ba insightz,
automobile study,
automobile consumer research
Shops and stores have been mostly open across Germany and the UK since the last few months when lockdown measures were relaxed. However, it has not been business as usual for most shop owners. As per a report, there were “no lines” and “no crowds” when an Ikea branch in the Germany city of Cologne opened. According to experts, consumers’ mindsets have changed from a “gain” to a “maintain” mentality during the pandemic. In other words, people are avoiding stepping out of the house unless necessary to lower the risk of catching the virus.
Read More
Topics:
consumer research,
consumer insights,
digital research,
digital online research,
pandemic market research,
shopping behaviour,
shopping habits
Worldwide nearly two-thirds of people claim to be taking their personal health and fitness habits more seriously since the onset of the coronavirus pandemic. We have taken a closer look at how people living in the Middle East have altered their routines, with a focus on the Kingdom of Saudi Arabia, the United Arab Emirates and Egypt.
Read More
Topics:
consumer research,
digital research,
digital market research,
middle east market research,
healthcare research,
lifestyle research
As South Africa, along with the rest of the world, strives to jump-start the economy after its unprecedented hiatus, Borderless Access shares the financial and banking behaviour of our citizens. We provide a glimpse into how South Africans bank, what financial decisions they have made, both pre and during COVID-19, and understand where they invest their hard-earned money.
Read More
Topics:
Africa market research,
south africa market research,
digital research,
digital market research,
south africa spending habits,
south africa economy,
south africa economic survey,
digital payments survey,
south africa banking survey
Liquor stores nationally are witnessing enormous queues and hefty sales as lockdown level 3 marks a lifting of the ban on alcohol sales. However, the market is expected to witness a shift in the consumers’ alcohol-buying behaviour as they settle into level 3. Borderless Access therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry.
Read More
Topics:
designing market research studies,
digital consumer behaviour,
south africa market research,
digital research,
digital market research,
digital online research,
digital data collection,
alcohol consumption south africa covid,
alcohol purchase south africa covid
As digitization makes its way into Africa across sectors and industries, digital payment methods are being offered as safe and convenient alternatives to traditional options.
Read More
Topics:
south africa market research,
digital research,
digital market research,
digital online research,
south africa spending habits,
south africa economy,
south africa economic survey,
digital payments survey,
south africa digital payments survey,
south africa digital payments research
One of the fastest growing digital payments markets in Africa, Ghana, gives the digital revolution a new meaning. The unprecedented growth of the digital economy in Ghana in recent years, especially its penetration in rural areas, speaks of the opportunities it offers in terms of social inclusion and accessibility. This is furthermore important now, where the world has adopted ‘safe distancing and digital lifestyle’ as the new normal.
Read More
Topics:
digital consumer behaviour,
consumer insights,
Africa market research,
digital research,
digital market research,
digital online research,
economic survey,
digital payments survey,
ghana digital payments,
ghana digital payments consumer preference
This past month's lockdown has had an interesting impact on how South Africans consume media. Coupled with the millions of South Africans staying home and the need for ongoing information about the coronavirus, South African media expectations have changed. By the end of March 2020, South Africa had a total of 1,353 COVID-19 cases and five deaths. One month on, we enter stage four of the South African lockdown with these numbers soaring to 5,350 cases and 103 deaths.
Read More
Topics:
Africa market research,
south africa market research,
digital research,
digital market research,
digital online research,
south africa economy,
covid-19,
lockdown market research
In times of crisis, there are two paths to take: Reactive or Proactive. It is entirely understandable (and much more common) for businesses and individuals to take the reactive path.
Read More
Topics:
digital consumer behaviour,
Africa market research,
south africa market research,
digital research,
digital market research,
digital online research