The last 10 years will go down in history as the decade when the digital age actually took root. This was the year the world was, for the first time, dominated by internet-driven things, from social media to smartphones; voice-enabled devices to augmented and virtual reality; and everything else associated with them. And their influence on our society as a whole was and continues to be all-encompassing.
Making a Case for Digital Online Research in Africa with Unilever – A Case Study
Topics: market research, digital consumer behaviour, artificial intelligence market research, Africa market research, south africa market research, digital research, digital market research, digital online research, africa unilever, digital data collection
Why digital online research can offer Africa advantageous insight
Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods, says Ejaz Mirza, AVP client development of Middle East and Africa at Borderless Access.
Topics: adaptive research, digital research, digital online research, africa unilever, online research, digital data collection
Digital online research advances, but Africa lags behind
Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that, paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could.
Topics: Africa market research, south africa market research, digital research, digital market research