Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods, says Ejaz Mirza, AVP client development of Middle East and Africa at Borderless Access.
0 Comments Click here to read/write comments
Topics: adaptive research, digital research, digital online research, africa unilever, online research, digital data collection
Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that, paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could.
0 Comments Click here to read/write comments
Topics: Africa market research, south africa market research, digital research, digital market research
