Emotional Intelligence in Marketing: Using Emotional Tracking to Connect with Consumers

Posted by Borderless Access on Nov 16, 2023 3:49:57 PM

Data and analytics can reveal crucial information about consumer preferences and pain points, but it is the ability to tap into the customers' feelings, triggers and desires that set a successful brand apart. And building this connection with customers is not an easy task. As per a survey by Capgemini, 80 percent of executives felt that their brand understands the emotional needs of consumers, but only 15 percent of consumers thought that brands do a good job of emotionally connecting with them. 

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Topics: Emotional Tracking, Emotion detection and recognition, Emotional intelligence in marketing

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