eSports Entertainment in Developing Markets: A Study on eSports Audience Habits and Interests

Posted by Borderless Access on Jun 10, 2021 12:58:42 PM

The global esports industry, already on a healthy growth trajectory, has witnessed a massive surge in interest among its audience. According to one report, esports had a global audience of 398 million in 2019, which is expected to reach nearly 600 million by 2024. In the first quarter of 2021 alone, 8.8 billion hours of live streams were viewed by enthusiasts and casual audience combined.

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Topics: esports market research, esports insights, esports viewership, esports consumer behaviour, esports consumer insights, esports viewer insights

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