Blog

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers.

In several European countries, the worst phase of the pandemic is over. But while for the society go back to pre-COVID normality will take a long time, across Europe lockdown measures are being lifted gradually. In Germany, businesses have started to gradually open up but with caution, with Chancellor Angela Merkel stating that in case of a surge, ''emergency brake' would be applied. Meanwhile, across the English Channel, in the United Kingdom, Prime Minister Boris Johnson has announced new rules about social gatherings and operation of businesses in a bid to keep the pandemic contained.

In a recent online study conducted by Borderless Access about changing healthcare consultation scenario, including pre-travel healthcare consultation due to COVID-19, we found that patient behaviour and habits were significantly varied between respondents in the UK and Germany. This highlighted the notable influence ‘culture’ has on behaviour related to personal health.

BANGALORE, India, Dec. 9, 2019 -- The initial 10 years witnessed Borderless Access evolve from an online & mobile panel company into one of the leading global digital market research solutions company.