Exploring Consumer Perception of Digital Payment Methods in Ghana

Posted by Borderless Access on May 6, 2020 5:33:27 PM

One of the fastest growing digital payments markets in Africa, Ghana, gives the digital revolution a new meaning. The unprecedented growth of the digital economy in Ghana in recent years, especially its penetration in rural areas, speaks of the opportunities it offers in terms of social inclusion and accessibility. This is furthermore important now, where the world has adopted ‘safe distancing and digital lifestyle’ as the new normal.

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Topics: digital consumer behaviour, consumer insights, Africa market research, digital research, digital market research, digital online research, economic survey, digital payments survey, ghana digital payments, ghana digital payments consumer preference

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