Significance of Social Media Monitoring & Analytics in Healthcare
Patientenzentriertes agiles Marketing mit Hilfe von KI
Max Czycholl, VP – Europe bei Borderless Access in Hamburg, sieht in dem Ziel eines agilen Marketings verschiedene Potenziale. „Für BA Health steht agiles Marketing für einen patientenzentrierten Marketingansatz, der die unterschiedlichen Player im Gesundheitswesen mit den Patienten zusammenführt – und zwar in personalisierter Form und unterstützt durch Technologie und Künstliche Intelligenz“, sagt er aus Sicht der Health- Unit.
Topics: healthcare market research, healthcare MR, healthcare research, ba health, healthcare insights
South Africans’ attitudes to medical travel consultation, post lockdown
Topics: healthcare market research, healthcare MR, Africa market research, south africa market research, digital healthcare consultation south africa, digital healthcare consultation, digital doctor consultation, travel healthcare consultation, healthcare survey
Understanding Pre-Travel Medical Consultation Trends in the Middle East
Topics: healthcare market research, healthcare MR, middle east market research, healthcare consultation middle east, middle east healthcare research, travel healthcare consultation, healthcare survey, medical consultation survey
South Africans embrace digital medical consultations
The global COVID-19 pandemic has pivoted the world in countless new directions, a significant one being the exponential embrace of digital engagement. The field of health care is, of course, one that has been at the forefront of many pandemic-related changes. Medical professionals have had to adapt their entire way of working – and the public has responded. Borderless Access brings you findings from ten countries on how modes of medical consultation have and will continue to change, post lockdown.
Topics: healthcare market research, healthcare MR, Africa market research, south africa market research, healthcare consultation south africa, digital healthcare consultation south africa, digital healthcare consultation
Is the future of medical consultation in the Middle East digital?
Naturally, healthcare has become a primary global focus as a result of the Covid-19 pandemic. Patients and medical professionals alike have adapted their behaviour around healthcare consultation practices – and these changes are predicted to have ongoing effects. Borderless Access used its extensive digital panel to conduct online research in ten countries, to explore current and anticipated modes of medical consultation.
Topics: healthcare market research, healthcare MR, middle east market research, digital healthcare consultation, digital doctor consultation
Borderless Access expands its leadership team to build and offer ‘next-generation solutions in Pharma research and Healthcare analytics’.
Bangalore, India, May 18, 2020: Borderless Access, the digital market research company, has announced the appointment of Mahesh Lingaiah, as Associate Vice President- Healthcare Services with its aim to expand its healthcare research and analytics portfolio further. A healthcare research expert and a strategist, Mahesh comes with over 18 years of experience, in the verticals of business research and analytics, pharmaceutical manufacturing, KPO, and BPO, with experience in the global healthcare industry spanning the US, EU, Japan, Africa, and South Asia.
Topics: healthcare market research, healthcare MR, new appointment, digital market research
Can Digital MR be the Enabler of Patient Centricity?
Patient centricity is no longer just a buzzword. From patient-centric virtual clinical trial programs by Novartis to patient-focussed tech products and services, the approach to healthcare is changing. While the world is leaning towards patient centricity, we are still far from achieving a truly patient-centric healthcare system that’s unhindered.
Topics: market research, healthcare market research, healthcare MR, patient centricity, patient centric healthcare, patient centricity healthcare
Borderless Access Appoints Max Czycholl as Vice President - Europe
Bangalore, India, October 1, 2019: Borderless Access, the digital market research company, has announced the appointment of Max Czycholl, a market research expert with over 11 years of experience, as Vice President – Europe.
Topics: market research, healthcare market research, healthcare MR, press release, new appointment
Can the Future of Healthcare Market Research be Virtual?
Market research has evolved dramatically over the decades. It started with Paper and Pencil interviewing (PAPI), a quantitative data collection method. With computer becoming prevalent, methods such as Computer Assisted Personal Interviewing (CAPI) and Computer Assisted telephone Interviewing (CATI) took over.
Topics: market research, healthsight, healthcare market research, virtual reality healthcare research, healthcare MR, VR healthcare research