Consumer Healthcare Landscape
Borderless Access research shows that consumer healthcare products such as analgesics, oral healthcare, wound care, skincare, and others are increasing in popularity among customers, which contributes significantly to the growth of the market.
With increasing product awareness and marketing by key players in emerging economies, sales volume in the over-the-counter (OTC) consumer healthcare market will further increase steadily over the coming years.
Buyers are progressively responsible for their choices as they perceive the better results that accompany it. They pay more using cash on hand and have choices that are powered by industry-specific innovation.
The growing demand for branded products, along with accelerated use of online sources, OTC generics and private labels are anticipated to create new opportunities for the global consumer healthcare market.
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Topics:
consumer research,
healthcare MR,
borderless access,
covid-19,
healthcare research,
ba health,
qualitative research,
quantitative research,
consumer report
Max Czycholl, VP – Europe bei Borderless Access in Hamburg, sieht in dem Ziel eines agilen Marketings verschiedene Potenziale. „Für BA Health steht agiles Marketing für einen patientenzentrierten Marketingansatz, der die unterschiedlichen Player im Gesundheitswesen mit den Patienten zusammenführt – und zwar in personalisierter Form und unterstützt durch Technologie und Künstliche Intelligenz“, sagt er aus Sicht der Health- Unit.
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Topics:
healthcare market research,
healthcare MR,
healthcare research,
ba health,
healthcare insights
A recent study conducted by Borderless Access about the impact of COVID-19 on future healthcare consultation scenario, including pre-travel healthcare consultation, found that patient behaviour and habits were significantly varied from country to country. This highlighted the notable influence of culture and social and economic realities on behaviour related to personal health.
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Topics:
consumer behaviour,
consumer research,
healthcare MR,
online research,
pandemic market research,
pandemic and health,
healthcare research
The global COVID-19 pandemic has pivoted the world in countless new directions, a significant one being the exponential embrace of digital engagement. The field of health care is, of course, one that has been at the forefront of many pandemic-related changes. Medical professionals have had to adapt their entire way of working – and the public has responded. Borderless Access brings you findings from ten countries on how modes of medical consultation have and will continue to change, post lockdown.
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Topics:
healthcare market research,
healthcare MR,
Africa market research,
south africa market research,
healthcare consultation south africa,
digital healthcare consultation south africa,
digital healthcare consultation
Naturally, healthcare has become a primary global focus as a result of the Covid-19 pandemic. Patients and medical professionals alike have adapted their behaviour around healthcare consultation practices – and these changes are predicted to have ongoing effects. Borderless Access used its extensive digital panel to conduct online research in ten countries, to explore current and anticipated modes of medical consultation.
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Topics:
healthcare market research,
healthcare MR,
middle east market research,
digital healthcare consultation,
digital doctor consultation
Bangalore, India, May 18, 2020: Borderless Access, the digital market research company, has announced the appointment of Mahesh Lingaiah, as Associate Vice President- Healthcare Services with its aim to expand its healthcare research and analytics portfolio further. A healthcare research expert and a strategist, Mahesh comes with over 18 years of experience, in the verticals of business research and analytics, pharmaceutical manufacturing, KPO, and BPO, with experience in the global healthcare industry spanning the US, EU, Japan, Africa, and South Asia.
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Topics:
healthcare market research,
healthcare MR,
new appointment,
digital market research
Patient centricity is no longer just a buzzword. From patient-centric virtual clinical trial programs by Novartis to patient-focussed tech products and services, the approach to healthcare is changing. While the world is leaning towards patient centricity, we are still far from achieving a truly patient-centric healthcare system that’s unhindered.
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Topics:
market research,
healthcare market research,
healthcare MR,
patient centricity,
patient centric healthcare,
patient centricity healthcare
Bangalore, India, October 1, 2019: Borderless Access, the digital market research company, has announced the appointment of Max Czycholl, a market research expert with over 11 years of experience, as Vice President – Europe.
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Topics:
market research,
healthcare market research,
healthcare MR,
press release,
new appointment