Blog

Consumer Healthcare Landscape

Borderless Access research shows that consumer healthcare products such as analgesics, oral healthcare, wound care, skincare, and others are increasing in popularity among customers, which contributes significantly to the growth of the market.

With increasing product awareness and marketing by key players in emerging economies, sales volume in the over-the-counter (OTC) consumer healthcare market will further increase steadily over the coming years.

Buyers are progressively responsible for their choices as they perceive the better results that accompany it. They pay more using cash on hand and have choices that are powered by industry-specific innovation.

Almost two-thirds of consumers globally have become more health- and hygiene-conscious as a result of the pandemic. The Middle East certainly leads this trend with over three-quarters of Saudi and UAE consumers feeling an increased awareness of the need to look after their physical well-being.

Max Czycholl, VP – Europe bei Borderless Access in Hamburg, sieht in dem Ziel eines agilen Marketings verschiedene Potenziale. „Für BA Health steht agiles Marketing für einen patientenzentrierten Marketingansatz, der die unterschiedlichen Player im Gesundheitswesen mit den Patienten zusammenführt – und zwar in personalisierter Form und unterstützt durch Technologie und Künstliche Intelligenz“, sagt er aus Sicht der Health- Unit.

Worldwide nearly two-thirds of people claim to be taking their personal health and fitness habits more seriously since the onset of the coronavirus pandemic. We have taken a closer look at how people living in the Middle East have altered their routines, with a focus on the Kingdom of Saudi Arabia, the United Arab Emirates and Egypt.

A recent study conducted by Borderless Access about the impact of COVID-19 on future healthcare consultation scenario, including pre-travel healthcare consultation, found that patient behaviour and habits were significantly varied from country to country. This highlighted the notable influence of culture and social and economic realities on behaviour related to personal health.