Impact of Covid-19 on Consumer Healthcare

Posted by Borderless Access on Nov 3, 2021 4:26:55 PM
 

Consumer Healthcare Landscape

Borderless Access research shows that consumer healthcare products such as analgesics, oral healthcare, wound care, skincare, and others are increasing in popularity among customers, which contributes significantly to the growth of the market.

With increasing product awareness and marketing by key players in emerging economies, sales volume in the over-the-counter (OTC) consumer healthcare market will further increase steadily over the coming years.

Buyers are progressively responsible for their choices as they perceive the better results that accompany it. They pay more using cash on hand and have choices that are powered by industry-specific innovation.

The growing demand for branded products, along with accelerated use of online sources, OTC generics and private labels are anticipated to create new opportunities for the global consumer healthcare market.
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Topics: consumer research, healthcare MR, borderless access, covid-19, healthcare research, ba health, qualitative research, quantitative research, consumer report

Healthy lifestyles embraced as a result of the pandemic

Posted by Ejaz Mirza on Apr 26, 2021 10:38:13 AM

Almost two-thirds of consumers globally have become more health- and hygiene-conscious as a result of the pandemic. The Middle East certainly leads this trend with over three-quarters of Saudi and UAE consumers feeling an increased awareness of the need to look after their physical well-being.

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Topics: consumer behaviour, digital online research, middle east healthcare research, pandemic and health, healthcare research, middle east and pandemic, middle east consumer research

Patientenzentriertes agiles Marketing mit Hilfe von KI

Posted by Max Czycholl on Apr 19, 2021 4:32:59 PM

Max Czycholl, VP – Europe bei Borderless Access in Hamburg, sieht in dem Ziel eines agilen Marketings verschiedene Potenziale. „Für BA Health steht agiles Marketing für einen patientenzentrierten Marketingansatz, der die unterschiedlichen Player im Gesundheitswesen mit den Patienten zusammenführt – und zwar in personalisierter Form und unterstützt durch Technologie und Künstliche Intelligenz“, sagt er aus Sicht der Health- Unit.

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Topics: healthcare market research, healthcare MR, healthcare research, ba health, healthcare insights

Has the Middle East become healthier since the pandemic?

Posted by Borderless Access on Sep 1, 2020 11:37:58 AM

Worldwide nearly two-thirds of people claim to be taking their personal health and fitness habits more seriously since the onset of the coronavirus pandemic. We have taken a closer look at how people living in the Middle East have altered their routines, with a focus on the Kingdom of Saudi Arabia, the United Arab Emirates and Egypt.

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Topics: consumer research, digital research, digital market research, middle east market research, healthcare research, lifestyle research

Exploring Post-Pandemic Health and Hygiene Habits in the US

Posted by Borderless Access on Aug 24, 2020 1:28:51 PM

A recent study conducted by Borderless Access about the impact of COVID-19 on future healthcare consultation scenario, including pre-travel healthcare consultation, found that patient behaviour and habits were significantly varied from country to country. This highlighted the notable influence of culture and social and economic realities on behaviour related to personal health.

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Topics: consumer behaviour, consumer research, healthcare MR, online research, pandemic market research, pandemic and health, healthcare research

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