Patient centricity is no longer just a buzzword. From patient-centric virtual clinical trial programs by Novartis to patient-focussed tech products and services, the approach to healthcare is changing. While the world is leaning towards patient centricity, we are still far from achieving a truly patient-centric healthcare system that’s unhindered.
BANGALORE, India, Dec. 9, 2019 -- The initial 10 years witnessed Borderless Access evolve from an online & mobile panel company into one of the leading global digital market research solutions company.
Topics: market research, market research industry, machine learning market research, press release, artificial intelligence market research, Africa market research, europe market research, south africa market research
Bangalore, India, October 1, 2019: Borderless Access, the digital market research company, has announced the appointment of Max Czycholl, a market research expert with over 11 years of experience, as Vice President – Europe.
Flic-en-Flac, Mauritius, August 28, 2019: The 21st Pan African Media Research Organisation (PAMRO) conference, held in Flic-en-Flac, Mauritius, came to a conclusion on the 28th of August with a ceremony that recognized the best papers presented at the forum this year.
While often portrayed ominously by Hollywood as the technology that will one day take over the world from humans, Artificial Intelligence (AI) in real life has proven to be capable of replacing humans, but in a manner that’s productive to us. This is due to AI’s ability to process massive amounts of unstructured datasets in a short time and extract useful information, discern patterns and carry out actions based on the analysis.
Topics: market research, machine learning market research, AI in market research, artificial intelligence market research, AI in MR, virtual panels, virtual moderators, predictive sampling, dynamic incentive management, natural language processing market research, AI in community management
The 2019 Indian Premier League generated the usual, high-level of excitement amongst its audience and engagement levels were naturally high. Not surprisingly, IPL 2019 attracted massive advertising interest on both traditional and social media platforms, with more than 90 advertisers pitching a myriad of brands and products.
The world today is exceedingly digital, especially with the internet, smartphones, the internet of things and machine learning playing a major role in connecting people and brands alike. Global smartphone penetration is expected to reach 40% by 2020 – a truly staggering figure in terms of a sheer number of people with smartphones.
Topics: market research, market research industry, machine learning market research, behavioural market research, emotional market research, digital consumer behaviour, adaptive research, AI-based sampling
Market research has evolved dramatically over the decades. It started with Paper and Pencil interviewing (PAPI), a quantitative data collection method. With computer becoming prevalent, methods such as Computer Assisted Personal Interviewing (CAPI) and Computer Assisted telephone Interviewing (CATI) took over.