Borderless Access Appoints Max Czycholl as Vice President - Europe

Posted by Borderless Access on Oct 7, 2019 1:03:08 PM

Bangalore, India, October 1, 2019: Borderless Access, the digital market research company, has announced the appointment of Max Czycholl, a market research expert with over 11 years of experience, as Vice President – Europe.

Read More

Topics: market research, healthcare market research, healthcare MR, press release, new appointment

Borderless Access Wins the PAMRO (2019) Partner Paper Award

Posted by Borderless Access on Sep 10, 2019 3:02:28 PM

Flic-en-Flac, Mauritius, August 28, 2019: The 21st Pan African Media Research Organisation (PAMRO) conference, held in Flic-en-Flac, Mauritius, came to a conclusion on the 28th of August with a ceremony that recognized the best papers presented at the forum this year.

Read More

Topics: market research, consumer behaviour, awards, consumer insights, PAMRO, Africa market research

4 Ways Artificial Intelligence and Machine Learning can Improve Market Research

Posted by Borderless Access on Jul 15, 2019 5:29:03 PM

While often portrayed ominously by Hollywood as the technology that will one day take over the world from humans, Artificial Intelligence (AI) in real life has proven to be capable of replacing humans, but in a manner that’s productive to us. This is due to AI’s ability to process massive amounts of unstructured datasets in a short time and extract useful information, discern patterns and carry out actions based on the analysis.

Read More

Topics: market research, machine learning market research, AI in market research, artificial intelligence market research, AI in MR, virtual panels, virtual moderators, predictive sampling, dynamic incentive management, natural language processing market research, AI in community management

Assessing the Effectiveness of Cricket Advertising in India through IPL

Posted by Borderless Access on May 31, 2019 4:10:14 PM

The 2019 Indian Premier League generated the usual, high-level of excitement amongst its audience and engagement levels were naturally high. Not surprisingly, IPL 2019 attracted massive advertising interest on both traditional and social media platforms, with more than 90 advertisers pitching a myriad of brands and products.

Read More

Topics: market research, syndicated report, syndicated research, advertising research, cricket research, cricket advertising, IPL advertising, ICC cricket world cup advertising

Borderless Access Strategically Positions itself for Regional Client Servicing & Insight Support

Posted by Borderless Access on Apr 4, 2019 5:45:12 PM

Read More

Topics: market research, smartsight, healthsight, tapp, panel solutions, client servicing, clent development, business development, new appointment

Borderless Access Promotes Jason Tiffer. Continues his Strong Decade-Long Run now as Senior Vice President - Sales (Americas)

Posted by Borderless Access on Mar 11, 2019 5:49:36 PM

Borderless Access, the global digital MR products and solutions company, recently promoted Jason Tiffer as Senior Vice President - Sales (Americas).

Read More

Topics: market research, smartsight, healthsight, press release, panel solutions

How is market research evolving in a digital, AI-led marketing world?

Posted by Borderless Access on Nov 28, 2018 2:01:55 PM

The world today is exceedingly digital, especially with the internet, smartphones, the internet of things and machine learning playing a major role in connecting people and brands alike. Global smartphone penetration is expected to reach 40% by 2020 – a truly staggering figure in terms of a sheer number of people with smartphones.

Read More

Topics: market research, market research industry, machine learning market research, behavioural market research, emotional market research, digital consumer behaviour, adaptive research, AI-based sampling

Can the Future of Healthcare Market Research be Virtual?

Posted by Borderless Access on Nov 28, 2018 9:00:00 AM

Market research has evolved dramatically over the decades. It started with Paper and Pencil interviewing (PAPI), a quantitative data collection method. With computer becoming prevalent, methods such as Computer Assisted Personal Interviewing (CAPI) and Computer Assisted telephone Interviewing (CATI) took over.

Read More

Topics: market research, healthsight, healthcare market research, virtual reality healthcare research, healthcare MR, VR healthcare research

Exploring Consumer Attitude towards Electric Vehicles in Key Emerging Markets

Posted by Borderless Access on Oct 3, 2018 4:00:00 PM

Photo: 1905 Hedag Electric Brougham from the heydays of electric vehicles

Read More

Topics: market research, marketing research, survey, consumer behaviour, consumer preference, electric vehicles, EV, consumer attitude, electric vehicles in emerging markets, EVs in emerging markets, EV consumer sentiments, consumer research

Brand Recognition – Speculation is no substitute for solid market research

Posted by Jason Tiffer on Oct 1, 2018 2:44:00 PM

There have been incredible discoveries in the field of psychology, which affect the decision making process and also marketing sciences. Over time there have been a lot of observations, which have been replicated that allow us to see low life patterns on how people behave, how they make decisions and so on.

Read More

Topics: market research, marketing, consumer behaviour, consumer attitude, consumer research, brand strategy, consumer psychology, advertising & communication

Recent Posts

Posts by Tag

See all

Subscribe Here!