Making a Case for Digital Online Research in Africa with Unilever – A Case Study

Posted by Borderless Access on Mar 19, 2020 3:20:58 PM

The last 10 years will go down in history as the decade when the digital age actually took root. This was the year the world was, for the first time, dominated by internet-driven things, from social media to smartphones; voice-enabled devices to augmented and virtual reality; and everything else associated with them. And their influence on our society as a whole was and continues to be all-encompassing.

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Topics: market research, digital consumer behaviour, artificial intelligence market research, Africa market research, south africa market research, digital research, digital market research, digital online research, africa unilever, digital data collection

Can Digital MR be the Enabler of Patient Centricity?

Posted by Borderless Access on Dec 13, 2019 1:17:41 PM

Patient centricity is no longer just a buzzword. From patient-centric virtual clinical trial programs by Novartis to patient-focussed tech products and services, the approach to healthcare is changing. While the world is leaning towards patient centricity, we are still far from achieving a truly patient-centric healthcare system that’s unhindered.

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Topics: market research, healthcare market research, healthcare MR, patient centricity, patient centric healthcare, patient centricity healthcare

Borderless Access Pivots its Business Focus by Adding Next-Gen Tools and Holistic Consumer Understanding as it Completes 11 Years

Posted by Borderless Access on Dec 11, 2019 6:34:17 PM

BANGALORE, India, Dec. 9, 2019 -- The initial 10 years witnessed Borderless Access evolve from an online & mobile panel company into one of the leading global digital market research solutions company.

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Topics: market research, market research industry, machine learning market research, press release, artificial intelligence market research, Africa market research, europe market research, south africa market research

Borderless Access Appoints Max Czycholl as Vice President - Europe

Posted by Borderless Access on Oct 7, 2019 1:03:08 PM

Bangalore, India, October 1, 2019: Borderless Access, the digital market research company, has announced the appointment of Max Czycholl, a market research expert with over 11 years of experience, as Vice President – Europe.

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Topics: market research, healthcare market research, healthcare MR, press release, new appointment

Borderless Access Wins the PAMRO (2019) Partner Paper Award

Posted by Borderless Access on Sep 10, 2019 3:02:28 PM

Flic-en-Flac, Mauritius, August 28, 2019: The 21st Pan African Media Research Organisation (PAMRO) conference, held in Flic-en-Flac, Mauritius, came to a conclusion on the 28th of August with a ceremony that recognized the best papers presented at the forum this year.

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Topics: market research, consumer behaviour, awards, consumer insights, PAMRO, Africa market research

4 Ways Artificial Intelligence and Machine Learning can Improve Market Research

Posted by Borderless Access on Jul 15, 2019 5:29:03 PM

While often portrayed ominously by Hollywood as the technology that will one day take over the world from humans, Artificial Intelligence (AI) in real life has proven to be capable of replacing humans, but in a manner that’s productive to us. This is due to AI’s ability to process massive amounts of unstructured datasets in a short time and extract useful information, discern patterns and carry out actions based on the analysis.

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Topics: market research, machine learning market research, AI in market research, artificial intelligence market research, AI in MR, virtual panels, virtual moderators, predictive sampling, dynamic incentive management, natural language processing market research, AI in community management

Assessing the Effectiveness of Cricket Advertising in India through IPL

Posted by Borderless Access on May 31, 2019 4:10:14 PM

The 2019 Indian Premier League generated the usual, high-level of excitement amongst its audience and engagement levels were naturally high. Not surprisingly, IPL 2019 attracted massive advertising interest on both traditional and social media platforms, with more than 90 advertisers pitching a myriad of brands and products.

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Topics: market research, syndicated report, syndicated research, advertising research, cricket research, cricket advertising, IPL advertising, ICC cricket world cup advertising

Borderless Access Strategically Positions itself for Regional Client Servicing & Insight Support

Posted by Borderless Access on Apr 4, 2019 5:45:12 PM

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Topics: market research, smartsight, healthsight, tapp, panel solutions, client servicing, clent development, business development, new appointment

Borderless Access Promotes Jason Tiffer. Continues his Strong Decade-Long Run now as Senior Vice President - Sales (Americas)

Posted by Borderless Access on Mar 11, 2019 5:49:36 PM

Borderless Access, the global digital MR products and solutions company, recently promoted Jason Tiffer as Senior Vice President - Sales (Americas).

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Topics: market research, smartsight, healthsight, press release, panel solutions

How is market research evolving in a digital, AI-led marketing world?

Posted by Borderless Access on Nov 28, 2018 2:01:55 PM

The world today is exceedingly digital, especially with the internet, smartphones, the internet of things and machine learning playing a major role in connecting people and brands alike. Global smartphone penetration is expected to reach 40% by 2020 – a truly staggering figure in terms of a sheer number of people with smartphones.

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Topics: market research, market research industry, machine learning market research, behavioural market research, emotional market research, digital consumer behaviour, adaptive research, AI-based sampling

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